
My logic is to start testing at a low budget, around $50, because I don’t want to spend heavily before I know which creatives are profitable.
Once I find winners, I want to move them into a separate scaling campaign so I can increase the budget without also increasing spend on all the unproven ads in testing.
The problem is that when I put several winners together, TikTok usually picks one favorite and barely spends on the others, even when I increase the budget.
So I’m trying to understand the best structure. Do you separate every winner into its own ad group, or keep them together and let TikTok choose?
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