Its Just MJ
257 posts

Its Just MJ
@itsjust_mjayyy
Launched 5 global-hit mobile games in Web2 🇰🇷/🇧🇪 Now crafting growth in Web3 @99BitcoinsHQ Prev | @Duck_Chain, @poktpool, @u2u_xyz
S.Korea | Belgium Katılım Haziran 2024
363 Takip Edilen289 Takipçiler

@arabisol_ The money-flexing crowd helped bring people in. They also helped drive them out. In the end it's a ratio problem. And the best signal I've found? Watch who's still posting when the bags are down.
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crypto influencers need to move away from promoting the monetary aspect of the industry.
talking about your profits and flexing the “crypto lifestyle” only invites the wrong crowd, people who see the industry as a quick cash grab with zero intention of building and improving it.
this is one of the reasons why people come and go, their entire relationship with crypto is based on the unrealistic financial expectations they had when joining.
people with a platform need to showcase the use cases of this technology instead of just flashing their bags.
i know that there are already creators out there pushing for utility over hype, but we are in need for more of them if this space is ever going to reach its true potential.
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Retention was never discussed in Web3 because it's genuinely hard to measure. Anonymity is a core feature, not a bug — you can't just drop a cookie on a wallet.
But that's a technical problem, not an excuse. Tools like @addressable_io are already solving this — wallet-based targeting, on-chain retention tracking, re-engagement campaigns for dormant wallets. The infrastructure exists.
The real reason retention never became the KPI is what I said earlier — the incentive structure never demanded it. When the playbook is pump → TGE → exit, why would anyone optimize for D90?
After enough cycles sort out the projects that were never serious, I think the market will naturally move toward this. It just takes the noise dying down first.
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For the last 5 years (ever since I've been in crypto), I've been told Web3 is so different, nothing from web2 works in this space.
May 2026: "I just wanna get out of web3 and associated to AI" - told me many people I recently spoke to
But what I just realised is that nobody acknowledges that AI people (founders, teams), have a web2 behaviour.
* They want emails
* They are not on tg
* They don't care about the "biggest crypto conferences in the world", or know about them
* Web3 is not hot for them
* They're going back to FB ads.
Just let that sync in
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@Glenn6 dead internet theory, except the culprit isn't bots
it's marketers who got too good at pattern-matching what "works"
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@Elizacreatez haha you just dropped a new metric. I call it "Creator Self-Esteem Index" and it goes like this.
CSEI = (Posts × Conviction) / (Impressions + 1)
Congrats to everyone with 0 views. You're winning.
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Mfrz how you do it?
Im about to delete this one cuz it got no views 😐
Eliza@Elizacreatez
There’s nobody more determined than those who create content for 1-2 likes (sometimes 0) Follow those, these mfrz have high self esteem
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@TrustWallet Crypto is what late capitalism looks like when it starts eating itself.
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Probably something like Monero — everything implicit on-chain, no off-chain dependencies, cryptography end-to-end. but the world’s not ready to hold that yet.
Bitcoin’s still the benchmark. but when ETF inflows and institutional holders start reshaping the original narrative, something has quietly shifted.
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@victorxva predictable phase tbh — every liquidity re-entry cycle looks like this. capital efficiency is the filter, but it runs on a delay. the real builds are quiet. the loud ones are exit-optimized by design. next stress event will do the sorting.
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@0xYano Time to expand to Naver mom cafes — hyper-local, 30-40s, real purchasing power.
And real estate cafes? People there move 8-9 digit won like it’s nothing.
Both communities already think in assets. They just don’t call it crypto yet.
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Web3 marketers didn’t fail because they didn’t know the channels. They ran FB ads. YouTube. Influencers.
But here’s the structural problem. Even if a project succeeds, that upside doesn’t flow back to token holders — as Aave vs its DAO showed. Revenue attribution was never clear.
So when KOLs got paid in tokens, the rational move was to sell early. Why hold? Upside isn’t yours anyway. The playbook became: pump → dump → repeat. Not greed. Just incentives.
In web2, your KPI is retention. Users stay = you did your job. Web3 never had that alignment.
Until the revenue ownership problem is resolved structurally, it just repeats with a different project name.
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@frogule In all honesty, it was naive gatekeeping - much like Linux purists in PC/web 1 era.
It NEVER made sense to me why in crypto we wouldn’t adopt & amplify the growth channels that the web2 /marketplace economy people had scaled to hundreds of billions in value.
The real answer:
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@eliana_jordan me: wtf, chatgpt?
chatgpt: That's a completely valid reaction. Your frustration is understandable, and honestly, you raise some excellent points.
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Paid channel ROI declining across categories isn't a new observation anymore. Which is partly why you're seeing the influencer market grow — more advertisers are actively tapping micro-influencer channels as an alternative to paid. So yes, the math on $20K → 100K users doesn't work. You need rethink on your channel mix.
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A reminder for marketers & founders reading me.
In 2023, Revolut had 70% of new retail customers joining organically.
Back then, their blended CAC was ~£20/user.
You might be reading this as "ok, good CAC, so what?"
The "what?" is that it's BLENDED CAC.
Meaning that for non-organic channels, the CAC was somewhat close to ~£67.
And that's back in 2023.
Now tell me:
How do you plan to get 100K users with $20K of marketing budgets pls?
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@AlexDeva10 @DDS_HCAn @cooper_low This is the most ridiculous comment I’ve read all year. You clearly have no idea how brutally competitive the Korean education system is. ADHD doesn’t automatically mean incompetence.
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@DDS_HCAn @cooper_low Definitely wouldn't want to be your patient when you lack focus completely 😂Korea must have easy education if you were able to become one
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1.
Korean retail crypto is going through something painful rn.
- KOSPI is up ~210% since early 2025.
- KOSDAQ ~52% in 12 months.
- BTC is -35% from its ATH. ETH is -51%.
Samsung and Hynix are basically printing money on the AI wave.
2.
The same traits that made Korean retail the darling of every crypto BD deck (early adopters, altcoin-hungry, massive volume) are the exact reasons they're bleeding out fastest.
And DeFi, the one narrative that was supposed to make this cycle different? Getting absolutely cooked by hackers. Repeatedly.
The running joke is that the only consistent winner in crypto right now is DPRK's state budget.
3.
The opportunity cost has never been more visible. The Korean market was structurally discounted for years. And it just re-rated 200%+ in 18 months while crypto flatlined.
When my mom's KOSPI portfolio is outperforming my crypto PnL, and she's asking me for financial advice?
I genuinely don't know what the pitch is anymore.
GIF
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The sound money narrative isn’t playing out the way people expected.
AI has taken the spotlight, and crypto no longer feels like the frontier.
Institutional money came in. But so far, it’s mostly stablecoins and yield repackaged as “RWA.”
And now every project is trying to latch onto AI…
but I keep coming back to one question. Do AIs actually need crypto?
Not sure if this is just bear market or my career crisis.
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