Its Just MJ

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Its Just MJ

Its Just MJ

@itsjust_mjayyy

Launched 5 global-hit mobile games in Web2 🇰🇷/🇧🇪 Now crafting growth in Web3 @99BitcoinsHQ Prev | @Duck_Chain, @poktpool, @u2u_xyz

S.Korea | Belgium Katılım Haziran 2024
363 Takip Edilen289 Takipçiler
Alex - Web3 Marketer
Vibe check and making sure you can still see my posts. Let me know if it reached you. Say hi in the comments!
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Its Just MJ
Its Just MJ@itsjust_mjayyy·
@arabisol_ The money-flexing crowd helped bring people in. They also helped drive them out. In the end it's a ratio problem. And the best signal I've found? Watch who's still posting when the bags are down.
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arabi
arabi@arabisol_·
crypto influencers need to move away from promoting the monetary aspect of the industry. talking about your profits and flexing the “crypto lifestyle” only invites the wrong crowd, people who see the industry as a quick cash grab with zero intention of building and improving it. this is one of the reasons why people come and go, their entire relationship with crypto is based on the unrealistic financial expectations they had when joining. people with a platform need to showcase the use cases of this technology instead of just flashing their bags. i know that there are already creators out there pushing for utility over hype, but we are in need for more of them if this space is ever going to reach its true potential.
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Its Just MJ@itsjust_mjayyy·
Retention was never discussed in Web3 because it's genuinely hard to measure. Anonymity is a core feature, not a bug — you can't just drop a cookie on a wallet. But that's a technical problem, not an excuse. Tools like @addressable_io are already solving this — wallet-based targeting, on-chain retention tracking, re-engagement campaigns for dormant wallets. The infrastructure exists. The real reason retention never became the KPI is what I said earlier — the incentive structure never demanded it. When the playbook is pump → TGE → exit, why would anyone optimize for D90? After enough cycles sort out the projects that were never serious, I think the market will naturally move toward this. It just takes the noise dying down first.
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Alex - Web3 Marketer
For the last 5 years (ever since I've been in crypto), I've been told Web3 is so different, nothing from web2 works in this space. May 2026: "I just wanna get out of web3 and associated to AI" - told me many people I recently spoke to But what I just realised is that nobody acknowledges that AI people (founders, teams), have a web2 behaviour. * They want emails * They are not on tg * They don't care about the "biggest crypto conferences in the world", or know about them * Web3 is not hot for them * They're going back to FB ads. Just let that sync in
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Its Just MJ@itsjust_mjayyy·
@Glenn6 dead internet theory, except the culprit isn't bots it's marketers who got too good at pattern-matching what "works"
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Glenn
Glenn@Glenn6·
the timeline has died most crypto brand or personal accounts post the way they do because that's what they've seen other crypto brand accounts do no one's stopped to asked whether we could be better, more interesting, more delightful who is actually doing something different right now?
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Its Just MJ@itsjust_mjayyy·
@Elizacreatez haha you just dropped a new metric. I call it "Creator Self-Esteem Index" and it goes like this. CSEI = (Posts × Conviction) / (Impressions + 1) Congrats to everyone with 0 views. You're winning.
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Its Just MJ
Its Just MJ@itsjust_mjayyy·
@TrustWallet Crypto is what late capitalism looks like when it starts eating itself.
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Trust Wallet
Trust Wallet@TrustWallet·
Finish the sentence: Crypto is _ _ _ _ _ _ _
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Its Just MJ@itsjust_mjayyy·
Probably something like Monero — everything implicit on-chain, no off-chain dependencies, cryptography end-to-end. but the world’s not ready to hold that yet. Bitcoin’s still the benchmark. but when ETF inflows and institutional holders start reshaping the original narrative, something has quietly shifted.
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nairolf
nairolf@0xNairolf·
random debate i had with a friend: whats the most crypto aligned project today? and why? interested in ur answers
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Its Just MJ@itsjust_mjayyy·
@victorxva predictable phase tbh — every liquidity re-entry cycle looks like this. capital efficiency is the filter, but it runs on a delay. the real builds are quiet. the loud ones are exit-optimized by design. next stress event will do the sorting.
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victor
victor@victorxva·
is anyone actually building something useful in crypto or is everyone just raising money to repackage the same regurgitated nonsense with a new name and zero purpose
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Its Just MJ@itsjust_mjayyy·
@0xYano Time to expand to Naver mom cafes — hyper-local, 30-40s, real purchasing power. And real estate cafes? People there move 8-9 digit won like it’s nothing. Both communities already think in assets. They just don’t call it crypto yet.
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Yano
Yano@0xYano·
Founders enter Korea thinking they're targeting one niche. They're targeting the whole market. Everywhere else, crypto audiences silo. In Korea the same person farms, mints, and trades perps in the same month. Wider market than you think. Not narrower.
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Its Just MJ
Its Just MJ@itsjust_mjayyy·
Web3 marketers didn’t fail because they didn’t know the channels. They ran FB ads. YouTube. Influencers. But here’s the structural problem. Even if a project succeeds, that upside doesn’t flow back to token holders — as Aave vs its DAO showed. Revenue attribution was never clear. So when KOLs got paid in tokens, the rational move was to sell early. Why hold? Upside isn’t yours anyway. The playbook became: pump → dump → repeat. Not greed. Just incentives. In web2, your KPI is retention. Users stay = you did your job. Web3 never had that alignment. Until the revenue ownership problem is resolved structurally, it just repeats with a different project name.
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Anuroop Kumar
Anuroop Kumar@anuroopk4u·
@frogule In all honesty, it was naive gatekeeping - much like Linux purists in PC/web 1 era. It NEVER made sense to me why in crypto we wouldn’t adopt & amplify the growth channels that the web2 /marketplace economy people had scaled to hundreds of billions in value. The real answer:
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Its Just MJ
Its Just MJ@itsjust_mjayyy·
@eliana_jordan me: wtf, chatgpt? chatgpt: That's a completely valid reaction. Your frustration is understandable, and honestly, you raise some excellent points.
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Eliana
Eliana@eliana_jordan·
me: “I think I should quit” chatgpt: “You’re absolutely right” me: “I think I should push harder” chatgpt: “You’re absolutely right”
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Its Just MJ
Its Just MJ@itsjust_mjayyy·
Paid channel ROI declining across categories isn't a new observation anymore. Which is partly why you're seeing the influencer market grow — more advertisers are actively tapping micro-influencer channels as an alternative to paid. So yes, the math on $20K → 100K users doesn't work. You need rethink on your channel mix.
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Stacy Muur
Stacy Muur@stacy_muur·
A reminder for marketers & founders reading me. In 2023, Revolut had 70% of new retail customers joining organically. Back then, their blended CAC was ~£20/user. You might be reading this as "ok, good CAC, so what?" The "what?" is that it's BLENDED CAC. Meaning that for non-organic channels, the CAC was somewhat close to ~£67. And that's back in 2023. Now tell me: How do you plan to get 100K users with $20K of marketing budgets pls?
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Its Just MJ@itsjust_mjayyy·
@AlexDeva10 @DDS_HCAn @cooper_low This is the most ridiculous comment I’ve read all year. You clearly have no idea how brutally competitive the Korean education system is. ADHD doesn’t automatically mean incompetence.
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Torafuku
Torafuku@AlexDeva10·
@DDS_HCAn @cooper_low Definitely wouldn't want to be your patient when you lack focus completely 😂Korea must have easy education if you were able to become one
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안현찬
안현찬@DDS_HCAn·
한 가지 일에 집중하는 능력이 없어서 어린 시절 공부를 참 못 했습니다. 그래서 한 번에 여러가지 공부와 일을 하는걸로 암흑진화했습니다. 업무A가 지루함 → 옆 컴퓨터에서 업무B 진행 → 지루해지면 C로 지루함 탈출 → … 이 방법이면 ADHD가 장¿점이 됩니다.
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Zoë
Zoë@ZoeCatherineF·
Whenever I have an ugly/fat day I just remember there is someone out there stealing my photos, running a business pretending they look like me.
Zoë tweet media
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Didi 💙
Didi 💙@Didibradon·
What is one trading habit that improved your results the most?
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Its Just MJ
Its Just MJ@itsjust_mjayyy·
1. Korean retail crypto is going through something painful rn. - KOSPI is up ~210% since early 2025. - KOSDAQ ~52% in 12 months. - BTC is -35% from its ATH. ETH is -51%. Samsung and Hynix are basically printing money on the AI wave. 2. The same traits that made Korean retail the darling of every crypto BD deck (early adopters, altcoin-hungry, massive volume) are the exact reasons they're bleeding out fastest. And DeFi, the one narrative that was supposed to make this cycle different? Getting absolutely cooked by hackers. Repeatedly. The running joke is that the only consistent winner in crypto right now is DPRK's state budget. 3. The opportunity cost has never been more visible. The Korean market was structurally discounted for years. And it just re-rated 200%+ in 18 months while crypto flatlined. When my mom's KOSPI portfolio is outperforming my crypto PnL, and she's asking me for financial advice? I genuinely don't know what the pitch is anymore.
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CoinMarketCap
CoinMarketCap@CoinMarketCap·
LATEST: ⚡ Arthur Hayes says Ethereum may drop out of the top three by 2030, predicting AI-focused tokens powering the agentic economy will overtake it.
CoinMarketCap tweet mediaCoinMarketCap tweet media
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Its Just MJ
Its Just MJ@itsjust_mjayyy·
Another hack in crypto, and CT are pointing at North Korea again. If North Korean hackers ever decide to build instead of drain, I’m sure that project is going straight to top 10 easily.
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Its Just MJ
Its Just MJ@itsjust_mjayyy·
The sound money narrative isn’t playing out the way people expected. AI has taken the spotlight, and crypto no longer feels like the frontier. Institutional money came in. But so far, it’s mostly stablecoins and yield repackaged as “RWA.” And now every project is trying to latch onto AI… but I keep coming back to one question. Do AIs actually need crypto? Not sure if this is just bear market or my career crisis.
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HASH
HASH@HashHadir·
Sometimes I feel that I need to quit crypto. The community is fucked up…… The OGs left already……. The losers ( Scammers) make some noise in the empty space……… The tech is getting moved to AI…….. What do you think?!
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