Addressable 🎯

How do you hack a VIP economy with crypto? A VIP economy is one where <1% of users generate 30%+ of revenue. Think trading, iGaming, or casinos. Traditionally, operators spend millions trying to create VIPs: Acquire users → wait for them to spend → identify the few who matter → VIP’em. Crypto flips the model. Public blockchain data lets you study existing VIPs: where they trade, gamble, invest, what they buy, and how they move across ecosystems. So instead of asking: “How do we turn 100k users into 100 VIPs?” Ask: “Where are those 100 VIPs already, and how do we earn them?” That’s the strategic advantage of crypto data. Instead of optimizing for volume, you optimize for the people who actually drive the business.

Fund trail: solved. Entity behind the wallet: unsolved. On-chain forensics traces the money. It does not name who moved it. That is the gap the whole category keeps hitting.

the entire crypto marketing industry in one image. "interested in crypto" is a horoscope. the wallet that aped $10k into that contract last tuesday is a bank statement. we target the second one.

The biggest scam in crypto marketing right now? "community growth." 10k discord members who never transact are worth less than 50 wallets that do. Stop optimizing for vibes. start optimizing for wallet balances. On-chain performance marketing isn't coming. It's already here. Most teams just haven't checked the data yet.

Two days at Forensics Europe Expo (FEE). Olympia London wrapped last week. More than 1,500 forensic professionals through the doors. Sixty-plus exhibitors on the floor. 125 years of forensic science with the Metropolitan Police celebrated in the same building. And in the middle of it, Dan Embury from our team holding the room at booth FE-POD3. Visitors from more than a dozen countries came to see Spectra in action. Recovery counsel. Forensics teams. Law enforcement. The pattern we heard across almost every meeting: the on-chain stack is mature, but the cases that close in 2026 need more than fund tracing. The moment the trail goes cold, the question shifts from where to who. That is where off-chain attribution picks up. Thank you to everyone who stopped by, booked a slot, or walked us through your case. If we did not get to you on the floor, the conversation is still open. Visit our website.

Second teaser from the epic Live from London event and panel. Thanks again to all the amazing panelists, guests and the amazing team making it possible!

@AsafNadler This is exactly where wallet-based growth becomes powerful. 🎯

Everyone knows crypto growth is saturated.. until last week, Binance EU handed millions of users up for grabs. On July 1, the MiCA transition period ended. Exchanges without an EU license can no longer legally serve EU customers. Binance withdrew its Greek license application just 6 days before the deadline, leaving millions of active EU users looking for alternatives. This isn't normal "churn". It's a one-time transfer of some of the highest-value users in crypto, driven by regulation, not product. I'm speaking with exchanges across EU, and the smartest teams already understand the opportunity. The real advantage is identifying former Binance users and reaching them before everyone else does. The fight for Europe's crypto users has just begun. Stay tuned

This is the kind of moment where traditional audience targeting falls short. The signal is on-chain behavior, and the opportunity is reaching the right users before the market catches up. We can help.

@AsafNadler on the ground at iGB Live in London (@iGamingBusiness ). Two days at ExCeL alongside @keithhutch10, Omri Marom, and Lorenzo Coni. The floor concentrates operators, affiliates, networks, and payment teams across gaming and entertainment platforms in one venue.

Live from London x.com/i/broadcasts/1…

Live in 2 minutes!

In crypto, the email list is a graveyard. Your highest-value users never gave you their email. They gave you their wallet. And the wallet doesn't lie. What someone holds, trades, and does on-chain tells you exactly who's worth reaching, before you spend a dollar. That's the whole idea behind Addressable. Turn on-chain behavior into your next high-value user, reach them on X, Reddit, and 400k+ sites, and track every conversion from click to on-chain action. Stop marketing to addresses that ignore you. Learn more ↓

@fere_ai @trmlabs @elliptic @chainalysis @fere_ai Missing one. @AddressableIRC sits in this section. Off-chain attribution layer above the on-chain stack. investigations.addressable.io

1/ Compliance and Risk Intelligence @TRMLabs @elliptic @chainalysis

Crypto data is a mess if you don't know where to look. We put together a map of who's powering what across the full ecosystem. Here's what the stack looks like ↓

@famcryptospace @AsafNadler @mikedanshin @1winPro @rektmando @yeet @txzzmorar @JackpotBet Absolutely! 🫶

@addressableid @AsafNadler @mikedanshin @1winPro @rektmando @yeet @txzzmorar @JackpotBet See you there fam ✌🏻

Live panel in London, June 30. Hosted by @famcryptospace. @AsafNadler joins @mikedanshin from @1winPro, @rektmando from @yeet, and @txzzmorar from @JackpotBet on stage. Broadcast live on X. Block the time. 16:00 GMT+1. RSVP for the stream, link in the reply.

"We manage onchain funds, and priority number one is surviving. So priority number one is security." That set the tone for two Tel Aviv panels with @Collidervc, @utila_io, @addressableid, @chainalysis, @HypernativeLabs and @StarkWareLtd. Now on YouTube: youtu.be/w10hJPjIX-4