Addressable 🎯

If 2024 was the party, 2025 was the cleanup. The "Tourist Phase" of crypto officially ended. We saw it in every boardroom: The conversation shifted from "Community" (vibes) to "Acquisition" (math). Projects that celebrated 10,000 likes suddenly realized those likes weren't depositing capital. So we built the infrastructure to fix it. • We killed CPC and replaced it with Cost Per Wallet. • We expanded into TradFi and iGaming. • We helped partners hit 321% ROAS. The era of "Spray and Pray" is dead. The era of Engineering is here. Read the full 2025 Recap ↓

Most analytics tools tell you how many users visited. User Radar tells you which wallets did, what they hold, which country they are from, whether they flagged as suspicious, and exactly how much revenue each one drove. That is not analytics. That is user intelligence.

48 hours until @consensus2026 Miami. 🇺🇸 If you are going to be there and want to talk wallet-first growth, now is the time to book.

. @AsafNadler, Jack, and Lorenzo are heading to Miami May 5-7 for @consensus2026. If you are looking to talk wallet-first advertising, on-chain audience targeting, or growth strategy for 2026, find us there. Book a f2f meeting ↓

@wwardenn 🫶

@addressableid It's great that there are teams like yours

➥ Picking the wrong growth tool burns 30% of your budget before you even launch most teams compare features. The right move is to compare funnel coverage post-click data is where the real advantage is, and almost nobody talks about it the numbers: - Blockchain-Ads reach: 9,000+ sites across 37 chains - Addressable wallet+social links: 23,000,000 verified pairs - Safary tracked metrics: 450+ per campaign - Growth: Slise partner integrations +140% over 6 months attribution depth is becoming the new CPA lever. where the market stands: [1] established players - @BlockchainAds_ → traffic scale: CPM $1.25, no post-click visibility - @addressableid → attribution depth: CPA down 40%, stops at wallet connect [2] new stack - @Safaryclub + @slise_xyz → full-funnel visibility: free tier to enterprise → measurement plus execution the setup I am running: - pre-click scale - blockchain-Ads for reach - addressable for post-click tracking - result: CPA at $18 vs $27 industry average legacy ad networks pay $0.30 CPC and call it a day. In a world where one misaligned tool can burn $3k/week, why let your budget sit idle?

Regulation didn’t kill iGaming demand. It pushed the highest-value users somewhere else. @AsafNadler x @famcryptospace unpack where they’re going, what they’re looking for, and why it matters for growth teams. Full episode below ↓

Two days away from DIC Munich 2026. Our CSO Leeor Ben-Peretz will be on stage showing how investigators can connect wallets to real-world devices, even when actors go to great lengths to cover their tracks. In Munich this week? Let's meet. DM us. 🇩🇪

@AddressableIRC @ParisBlockWeek 🔥

Last week at @ParisBlockWeek and the conversations did not stop for two days straight. → Banks asking about exposure they cannot see. → Compliance officers looking for something more precise than traditional tools. → Investigators who need to know the person behind the wallet, not just the transaction. → Growth teams realizing that wallet-first targeting is a different game entirely. This is what the intersection of crypto and security looks like in 2026. And we were right in the middle of it. The highlight reel is here. The follow-ups have already started.

Wallet-first advertising works because the audience is real. → 100M+ matched wallet owners. → On-chain behavior. → Campaigns that reach people who actually transact. @ParisBlockWeek reminded us why we built this. Good week.

Player churn. Influencer fatigue. The real cost of acquiring the wrong users. Our co-founder @AsafNadler sat down with the FAM podcast to break down what is actually happening in crypto iGaming marketing right now and why wallet-based targeting is changing everything. Worth a listen.

Honored to be included in @ViolaGroup Ventures Israel DefenseTech Leaders List. What we are building at @addressableid & @AddressableIRC sits at the intersection of crypto and security. Connecting wallets to the real-world entities behind them has implications that go well beyond a single use case or region. Just getting started.

Most ad platforms tell you how many people saw your campaign. We tell you which wallets did. There is a difference.

@ViolaGroup Ventures included our CEO @TomerSharoni in Israel's DefenseTech Leaders List. Proud of this. The work of connecting wallets to real-world entities goes well beyond advertising. Crime, sanctions, security. The use cases are global.

@ViolaGroup Ventures included our CEO @TomerSharoni in Israel's DefenseTech Leaders List. Proud of this. The work of connecting wallets to real-world entities goes well beyond advertising. Crime, sanctions, security. The use cases are global.

Last day at @ParisBlockWeek. Two days. Hundreds of conversations. One astronaut who wandered into our booth and never left. Co-Founder @TomerShlomo can confirm the demo landed. Even in zero gravity. Paris, it’s been a good one. 🇫🇷

@AddressableIRC @ParisBlockWeek 🫶🇫🇷

Day 1 at @ParisBlockWeek and the booth has not stopped. Compliance is no longer a side conversation at crypto conferences. It is the main one. Find us at the Institutional Area, Booth 29B.