Tyler
26.2K posts
Tyler
@itstyleryeo
E-com | Digital Marketing | IG: @itstyleryeo
After yesterday's outage, based on past experience with similar issues, I would expect Meta to pay out refunds in 4-8 weeks, but if you want to increase the likelihood of a refund for you and for everyone, you must report the issue to Meta reps and/or support. To make it simpler for you, I've put together instructions, screenshots, and what you can say to support. Please bookmark and share this! Meta does not read these tweets or care what's happening in the community. The only way Meta can understand the scope of this issue is if we all report it. If you have a rep, complain and demand a refund. If you don't have a rep, please go through the support channel. The only way Meta can understand this issue is if we all report it. Paste in this bit (or something like it) here: "My campaigns overspent their budgets and seemed to ignore their cost caps yesterday due to a confirmed widespread Meta ad delivery outage, causing campaigns to spend more than expected and did so extremely inefficiently, causing me to lose money." You should then see this option to "claim refund for ad spend": Then you choose your ad account, and pick "other ad issue" You'll then be able to write another message, where I would just paste the same blurb from earlier and then include this screenshot of the Meta Status Page: Start the chat with support where you should confirm your ad account ID and again paste the same blurb from above, and I would also include something like this: "I understand that spend and performance can naturally fluctuate, however this was a widespread outage that caused significant financial losses for every advertiser I know. I expect my accounts to be refunded for the amounts of overspend and inefficient spend." Start uploading any screenshots of evidence of your bad performance. If you have multiple accounts, you might want to provide all of the account ID's in case they can help for more than just one. Then politely answer any questions support asks and remember that they probably are not as familiar with Meta ads as you are and are likely not aware of the outage yesterday. Hopefully you'll get to a point where they ask for the amount you are requesting for a refund. If you have estimates of what you think was lost, share that amount, but don't be greedy, use a realistic estimate based on recent past performance. This is our best chance at getting the refunds we deserve. I hope you found this helpful! Please repost or share this with your peers, and if you don't already follow me or @MetaBizStatus (the automated account I set up that reports Meta outages), please do!
