Jack Graham

We’ve started rolling out the user purchase journey report to Google Analytics 4. Identify which steps in the buying journey need improvement! → goo.gle/3nDpbgB

Still using Universal Analytics? Check our latest tutorial video about migrating to Google Analytics 4 ↓ goo.gle/3ZFdC5E

I'm so stoked that my course "Server-side tagging fundamentals" is now online. Go check it out. If you have feedback, please use the built-in feedback buttons. I'll read every comment. Pinkie promise.

3 new videos about Google Analytics 4 out now! Check them out using the links below: Custom dimensions and metrics youtu.be/o3J0zuaX9M0 Conversions youtu.be/47mpnwPQ10I Intro to Audiences youtu.be/iz-nlf1mzzs

We’ve added a new video in the GA4 Tutorial Series. This time, @matt_landers talks about custom events. Check it out here: youtu.be/QmEOPuJr05w

Check out the recently improved reporting experience for properties with large and complex data. Learn how you can get to your insights faster → goo.gle/3YTFYJw

When using Measurement Protocol with GA4, you need to send "engagement_time_msec" and "session_id" as params for reporting to work. You'll still see everything in explorations if you don't, but you won't see users in realtime or reporting. #recommended_parameters_for_reports" target="_blank" rel="nofollow noopener">developers.google.com/analytics/devg…

The (other) row is often a point of confusion for Google Analytics users. We released a new article explaining what causes it to appear and how to avoid it: support.google.com/analytics/answ…