Jason Lax

@rustybrick Yup...monthly views are a lot less dramatic and unnerving to look at 😎

Google Search Console is rolling out weekly and monthly views - more granular data seroundtable.com/google-search-…

@MarkJCarney Finally rediscovering Canada’s principles of "peace, order and good government"?

In Canada, you should be able to wake up and drop your kids at school, go to your place of worship, come home, and sleep soundly at night — without fear of intimidation or violence.

@brodieseo This makes sense now in hindsight: declining search demand means those big impression jumps were probably noise. But Impressions have always been tricky to rely on as a metric.

@jasonlax That's reasonable to say, but we're missing some reliable 1st party data unfortunately

Were we wrong about “The Great Decoupling” after all? In my latest article, I explore the impact of disabling &num=100 along with its impact on rank tracking & Google Search Console data. Important read. Make sure to check it out + pass it on to others: brodieclark.com/the-great-deco…

@lilyraynyc Google: Outbound clicks from are a bug, not a feature.

How to create absolute chaos within the SEO industry 🙃

@GoogleMyBiz I have and the answer was cryptic.

@jasonlax We understand your concern. Just to confirm, have you tried reaching out to our support team by filling this form → goo.gle/34wBcs8? If you’ve done that already, please share the case ID via DM. Keep us posted. -Ava

@GoogleMyBiz I adding booking links to all my profiles and they are still visible. But now I cannot manage these: the field has gone missing when I edit my profiles!?!

@mishtal @BBCNews @mishtal Odd that the article’s author once worked as a fact checker (per LinkedIn). Or maybe not, given the BBC’s Head of Editorial Quality & Standards… dailymail.co.uk/news/article-1…

So @bbcnews tried to con everyone into believing that a woman who died of leukemia was a 'starvation' case from Gaza. It has now deleted the post. We are way past the point of needing the government to step in. Our state broadcaster is a Hamas puppet that is out of control.

@bhartzer Yes! Keyword SEO was a bit of a lottery. LLMs change the game: users ask precise questions about their pain points & needs, and AI delivers. We're moving from "what words" to "what problems." Big shift for content and SEO.

If you're an SEO and still focused on optimizing based on keywords you need to change whole process and what you're "optimizing" for. Sure you can start with some keywords and get those suggestions from an AI like ChatGPT or from tools like SEMrush. But once you have a list of keywords, what are you going to do with them? You need to take those keywords and use those to create content that is based on related Entities, and do Entity SEO. Better yet, what's going to be MORE effective for the business or niche website is to ask the AI to give you 5 personas of people who would be most likely to need the services of that business or need info about that niche Then, one by one, ask it to take each persona and tell you how to reach that person online--what content to produce, which blog posts to write, where they hang out online (e.g., where you can get links or mentions so that person sees your site). SEO isn't what it used to be even 5 years ago. Stop optimizing web pages for keywords--that doesn't work anymore. You need to do more.

@carlhendy And that's precisely where the "unknown factor" lies. UI changes aren't just for user preference; they're also deeply tied to business needs like ad revenue optimization or ecosystem growth. We only get half the story.

I knew he read my Tweets. x.com/sundarpichai/s…

When Google says, ‘Data shows users prefer it,’ do they ever provide the data? Asking for a friend.

@mattdiggityseo Weird

I just tested the weirdest AI SEO tactics I could find... Server logs, schema injections, and some stuff Google literally told us to do. Results? 1,400% increase in AI traffic and 164 new AI Overview rankings. Want the step-by-step breakdown? Reply "WEIRD" and I'll send it over 👇

@pedrodias I use ChatGPT through the API and macro I created. It blows through credits but saves me a ton of time. Gemini can’t even spell words sometimes…

It's SO frustrating to try to work with Gemini in Google Sheets! There's hardly one thing it can do, and when it does it's incorrectly done 😩

Gemini fail of the day: "spoofing" is spelt with "u"

@lilyraynyc Maybe we should ask some SEOs to come up with an optimized term for this. That's what they're supposed to be good at, right?

GEO experts are gonna have to do a lot of SEO work to get “GEO” to mean anything other than “geo sciences” 😅😅

@iPullRank Forward thinking publishers might see the opportunity to exchange crawling access in exchange for user query data. This has all the makings of becoming a wild frontier.

@iPullRank If companies are willing to pay for crawling, they see value in the data. But if the data is valuable enough to pay for via a less efficient method like crawling, wouldn't they be willing to pay even more for direct, structured access, bypassing the need for crawling altogether?

Cloudflare's pay per crawl model is an interesting one, but I don't think we live in a world where it sticks. If anything I think this will accelerate the need for caching by AI bots. I love that people are brainstorming things like this and hope we keep going til we find some more viable options. blog.cloudflare.com/introducing-pa…

AI Overviews boost impressions, but logos (favicon) & page visuals are key! A blurry logo or poor or missing image sacrifices recognition and clicks. Make them clear, simple, and instantly recognizable to stand out and encourage clicks.

@rustybrick @seroundtable Try filtering for just the USA. AI Overviews did not roll out worldwide uniformly.

It's weird to see @seroundtable not seeing the Great Decoupling, although there is this recent spike in impressions at the end seroundtable.com/google-explain…

@PeterMindenhall It's like our impressions are paying for Google's new yacht, and we're still stuck in the canoe.

#SEO #HotTake One possible interpretation of these charts: Purple line = How much money Google makes Blue line = How much money you make

@MalteLandwehr @pedrodias The deals I had in mind wasn’t licensing but to allow anyone to buy ad space. At some point a revenue model will be needed for these and subscriptions might not be enough.

@jasonlax @pedrodias There won’t be deals? 🤨 Reddit, Axel Springer, Conde Nast, News Corp, and many others already have deals.

“”” Executives are talking up deals with OpenAI’s ChatGPT, Perplexity, and other AI-driven search tools. “We’re partnering with AI search companies to ensure our brands show up well across customer queries,” “”” I have bad news! That’s not really how it’ll scale.