JB Osborne

@itstheannmarie @web @emily_singer @AndreaHippeau @maduren @jbettcomm 👍

it's the last friday in the decade so you know what that means....DTC predictions for 2020!! spoke to @web, @emily_singer, @AndreaHippeau, @jbosborne, & @maduren of @jbettcomm about what to expect 🧐: adweek.com/brand-marketin…

We love this #branding advice from @redantler CEO & co-founder @jbosborne. You must get to a point of extreme focus and figure out the 1⃣ singular thing your company stands for in order to create a strong brand. (Thanks to @OfficeGuyToons for this awesome cartoon!)

I love Hingie. I love this campaign. I love that it took @redantler 24 different eye placement options to get his expression *just* right. itsnicethat.com/news/hinge-cam…

For @hinge's Designed to be Deleted campaign we held an agency-wide ‘death storm’ to generate as many ideas as we could. The goal was for our audience to feel affection for Hingie, while at the same time rooting for his death. - Lindsay Brillson, Creative Director @redantler

. @redantler’s @jbosborne talking about showing your values at #IABALM: “What this can’t be is an empty promise or marketing layer. What’s dangerous is deciding to have a purpose but not changing anything that you’re doing.”

We're hiring a Photographer 📸 and a Strategy Lead 👩🏼‍🎤 AND other majestic roles 🧙🏽‍♂️Apply now: redantler.com/careers

Hear from JB Osborne @jbosborne, Co-founder & CEO of @redantler on What Big Brands Can Learn from Disrupter Brands. Don't miss the IAB Annual Leadership Meeting, Feb. 10-12 in Phoenix, AZ. Register now: bit.ly/IABALM2019 #IABALM

@stephkorey @andrewchen I’m not sure what “brand marketing” is. Brand, marketing, and advertising are all different. If you don’t build a brand that communicates clearly and stands for something bigger than your product - everything else will be much harder. And riskier.

1/ The Startup Brand Fallacy. Brand marketing is mostly useless for consumer startups. Startups build a great brand by being successful, finding product market fit and scaling traction, etc. But it’s not a real lever. Let’s not mix up correlation with causation!

I quite like this quote from @redantler from a recent @FastCompany magazine. A lot of advertising is lipstick on a pig, a creative veneer that's hamstrung by the brand reality and marketing strategy having been set already.

@DanielPearson @blakeir In some cases probably true if there’s no product differentiation. Though most cos we see raise a seed round before brand work is done.

@scottbelsky @redantler If by couch you mean futon...! Thanks for the early support @scottbelsky and the @Behance crew!

Overdue recognition for @jbosborne, Emily, and @redantler team, although the origin story conspicuously excludes a certain couch in the side room of a certain start-up office... twitter.com/fastcompany/st…

Yes, they really are that good. @redantler @getkeeps fastcompany.com/40545905/the-c…

Well deserved profile of @redantler - certainly some of the best in the biz! They also just stepped up, donating their talents, to help us create a look for @AllRaise - TY @emilyheyward @jbosborne ! twitter.com/fastcompany/st…

Our own @emilyheyward and @jbosborne chatted with @alphagail & @JingleBellsCao of @business about building modern e-commerce brands and our journey with @otherlandhome! bloomberg.com/news/audio/201…

Our Co-founder and CEO @jbosborne shared his thoughts with @wwd on how to successfully disrupt the current fashion landscape, saying, “today, the reality is you have to make your break, you have to create your own opportunity.” wwd.com/business-news/…

Thanks Darren! twitter.com/dherman76/stat…

"JB and his team at branding firm Red Antler have refined the craft of building incredibly sleek, empathic and modern brands, which people everywhere fall in love with." Congrats to our co founder and CEO @jbosborne for winning a CircleUp award! #2da586575192" target="_blank" rel="nofollow noopener">forbes.com/sites/ryancald…

Thanks @EvanGClark for the @wwd piece about Function as Fashion featuring @Allbirds and my thoughts on what’s working in direct to consumer wwd.com/business-news/…

So honored that our CEO @jbosborne was selected by @wwd as one of their 40 under 40 disrupting fashion and retail 🍾 goo.gl/XmHaKt

Thanks for the great feature! @perrindrumm @AIGAeyeondesign Talking design, startups, and equity. aigaeod.co/2wgd9xi