Jeff Archibald

@readthepeak Want to chime in on this conversation trying to understand your recent logo update? @jeffreyarchibald/post/DWZM48llEmw?xmt=AQF0nX9lncGPAnbzn-hy5kJAnHgFxUzu0EFEojUEH4Hw_a0gd9xp1rvPvTsueOVD9p1sIEE&slof=1" target="_blank" rel="nofollow noopener">threads.com/@jeffreyarchib…

I followed three timeless principles that help my firm run smoother, build more trust, and stop living in reactive mode. One is a killer tip I got from @danmall way back in the day. Find 'em here: jeffarchibald.ca/timeless-tips-…

Most agency owners get lost in the weeds. They obsess over tools and tactics, but forget the big picture: leading well can, and should, be simpler than it looks.

Innovation wasn’t what got us there. Execution was. Is your shop focusing too much on innovation? More here: jeffarchibald.ca/agency-innovat…

My agency wasn’t particularly “innovative.” We built websites, apps, and did some UX consulting. Just like hundreds of other shops. But we scaled to $4M/year anyway. The reason? We nailed the basics and did them consistently. We out-executed most of our competition.

• Keep 3 months of cash in the bank • Have at least 6 months of revenue in your funnel No spreadsheets with a thousand tabs. No MBA required. Just straightforward guidelines that kept us healthy (and me sane). Here are the 6 rules that I followed: jeffarchibald.ca/simple-finance…

I once got stiffed $100k+ when a client stopped paying. Lesson learned: never let invoices slide. In addition to that, I followed a handful of simple but impactful financial rules that made running my agency far less stressful. For example (🧵)

Some helpful articles coming up for agency owners: > the super simple finance rules I used to keep my agency in the tracks > how to compete on the fundamentals / an anti-take on innovation > 3 principles to govern your firm Get them in your inbox here: jeffarchibald.ca/subscribe/

The smarter play is knowing which waters to fish: short-term, medium-term, and long-term. Each has its place, depending on how urgent your problem is. Here’s a better way, including which specific tactics fit into each strategy: jeffarchibald.ca/fishing-in-the…

Most agencies treat sales like a panic button. Pipeline looks thin? Quick — post to social! Sponsor something! Publish a blog post! That’s reaction, not strategy. And it rarely works. 🧵

(here's a sample: jeffarchibald.kit.com/posts/make-it-…)

Every Tuesday, my subscribers get a new insight for agency owners, plus the 5 best links of the week. If you're an agency owner or leader and want some quick, weekly tips and insights on running a more profitable, less stressful firm, join here: jeffarchibald.ca/subscribe/

Specificity beats vague cleverness. If you design websites for non-profits, say that. If you build web apps for healthcare, say that. Don’t make your prospects guess – because they won't. They'll just bounce. A lil' more: jeffarchibald.ca/creative-probl…

“Creative problem solvers.” "Brand disruption agents." “Digital storytellers.” Please don't.

Every company has hierarchy. Either you design it, or you let an invisible one form. And invisible hierarchies are the fastest way to lose people, clarity, and profit. Here’s how your flat organization is failing: jeffarchibald.ca/flat-organizat…

Excited to publish that post in a week or two. If you wanna get it, subscribe here: jeffarchibald.ca/subscribe/

Way more valuable; way more easy to digest. If you're stuck, take a break – you can always pick it back up. Go to your backlog and look for the topic, item, or task that puts that little flame in your chest. After all, spinning your tires doesn't get you anywhere.

Battled with a post on agency sales for a few hours this week. Still ended up being not good enough; stuck in draft mode for now. It was a post I felt I *should* write, not a post I was fired up to write.

These are a part of the playbook I used to grow my firm from $1M to $4M in annual revenue. If you want simple, actionable steps you can implement right now, download the free cheatsheet here → jeffarchibald.kit.com/sales-habits

You can’t rely on hope to grow your agency’s sales. Instead, build habits that create predictable results. Let me help. I compiled 30 proven sales habits for creative agencies, broken down by daily, weekly, monthly, and quarterly actions. 🧵