Jeff Ocaya
2.3K posts

Jeff Ocaya
@jeffocaya
Operations Manager @RoamblrSafaris [email protected] | Recreational Runner | Content Creator





To the first-timers. The veterans. The families. The dancers. The drummers. The dreamers. Thank you for showing up and proving that culture is not behind us but it is within us. We could not have asked for a better day. See you again on the next starting line. #CHAM2026






Tourism development begins when destinations move beyond simply having attractions and start building deliberate strategies around visibility,experience,partnerships and investment. Rubirizi District is one of Uganda’s most naturally gifted regions,home to spectacular crater lake landscapes and an important section of Queen Elizabeth National Park. Our recent engagements in the district revealed not only the beauty and potential of the area but also the growing commitment by local leaders and stakeholders to position Rubirizi as a competitive tourism destination. The Government’s increase of tourism funding from UGX 10 million to UGX 500 million presents a timely opportunity for districts to rethink tourism as a serious economic sector capable of driving jobs,investment,business growth and community transformation. Discussions with Mr. @wekesa_amos around partnering with @RwenzoriMarathn further highlighted the importance of leveraging major tourism events to increase visitor numbers,promote longer stays and create wider regional impact through accommodation,experiences and destination exposure. With proper planning,strategic marketing,strong partnerships and intentional storytelling, Rubirizi district has the potential to become more than a tourist destination. The potential is already there and as a destination marketing agency,we set off including @WasswaEmma_ ,@Jannie_jennah and @OumaJr256 for the next 2 days within the district to document the hidden gems What matters now is how well it is structured,promoted and sustained. Stay turned for more updates #ExplorerUganda






















