James Eldersveld
5.2K posts

James Eldersveld
@jeldeez
Christ follower | Husband + Father | CoS VC/RE/PD firm| Founder | Fly fishing, golf and pizza enthusiast






Charlevoix, Michigan feels like a storybook harbor town where sailboats drift through Round Lake and whimsical stone “mushroom houses” rise from the streets like something out of a fairy tale.




🚨 IT JUST GOT MORE ABSURD. MCDONALD’S $18M-A-YEAR CEO IS NOW ON CAMERA DESCRIBING “BEEF NOTES” AND “TEMPERED CHEESE.” He’s breaking down a Big Mac like he’s hosting a wine tasting. “Visual appeal.” “Tempered cheese.” “Beef notes.” “Different mouth feel.” Sir. It comes in a paper box. You eat it in your car. He’s talking about “flavor layers” while you’re calculating how the hell the combo just hit $17. And when asked how to choose between beef or chicken? “Don’t choose. Buy both.” At today's prices. Is this how an $18 million-a-year CEO actually thinks normal people talk and eat?





















