Jesse Semchuck

On DTCx it feels like every operator out there is crushing it. The truth is that 96% of businesses never make it to $1 million in revenue and only 1% make it past $10m. If you’ve been able to build anything that helps your family survive, you’ve already won by most standards.

@omooretweets This is the most disconnected take I’ve seen in a minute.

We are unprepared for how quickly the world is going to shift from marketing to people -> marketing to AI agents

So basically, companies pay Youtube to show ads and we pay Youtube to not show ads

13. PS5

@codyplof I tell people all the time, “no at your funeral is going to get up and talk about how great of a marketer you were”. Family and friends are more rewarding than any work win you’ll ever have. I feel your blessing.

I’m a rich man

@lorenzo_pravata Script

You need to create ads that don’t look like ads. That’s why scriptwriting is more important than ever So I’ve collected all key points you need to create ad scripts that spend for months: - The proven selling block structures that work - Real script examples from ads we create for our clients - Our format-specific structures for podcast ads, skits, and more If you’re a DTC or SaaS brand producing ads that fatigue fast... Say goodbye to UGC and try this. Want a copy? Like + comment “Script” and I’ll send it over. (Must be following)

@rokhladnik @herrmanndigital He’s great except he makes you go to Olive Garden.

Spent Friday evening with one of my oldest friends from the DTC/ecom world @herrmanndigital David and I have known each other for more than five years — and we finally met in person. Over those years, we’ve spent countless hours talking about Meta, DTC/ecom, new features, what works, what doesn’t, and building businesses along the way. He played a big role in helping me expand into the US. I owe him more than he probably knows. Friday was filled with long conversations about life, perspective, and everything in between. Really grateful for moments like this.

@mikefutia Meta

I just vibe coded a Meta Ad spy tool in Claude Code 🤯 Meta just made it possible to sort any brand's ads by *highest impressions* for the first time. Which means you can now see *exactly which competitor ads* are getting the most views. But clicking through the Ad Library one brand at a time is still painful. So I built a tool that pulls it all into one place: One brand URL in → top ads scraped, organized, and fully analyzed by AI. Here's how it works: → Import any brand with their Ad Library URL → Apify scrapes their top-performing ads automatically → Click into any ad for full breakdown (headline, copy, CTA) → Gemini watches the video or analyzes the image → Returns asset type, visual format, messaging angle, hook tactic, offer type No manual research. No watching videos one by one. No messy spreadsheets. Here's what I built: - 50+ DTC brands already loaded (AG1, Caraway, Chomps, Dr. Squatch, Gruns, Jones Road, Magic Spoon, Ridge) - Weekly auto-scrape to refresh top ads - AI analysis on any ad in one click - Bookmark system to save winners - Filter by brand, category, media type, or AI tags Built 100% in Claude Code. I recorded a full step-by-step showing exactly how I built this, including ALL the prompts. Want access to all of the prompts for ree? > Like this post > Comment "META" And I'll send it over (must be following so I can DM)

@Seanfrank Audience trust erodes at an exponential rate. Overpaying for authenticity becomes a necessity.

This will be the best year for meta ads since ios14 Watch time is up on all apps. Engagement is up on all apps. And ai is driving more relevant impressions. Meta ads = 💸

@beyondthepaid @ppcClickShark But it’s AI, it’s smarter than us.

@jessesem @ppcClickShark right - you would expect at least that. I can't imagine getting great targeting with their blanket approach

$60 CPMs with no audience data? 🤔 searchengineland.com/chatgpt-ads-co…

@ppcClickShark @beyondthepaid I assumed loose keyword/interest-level targeting. If they can't deliver actionable volume on those high CPMs, advertisers will bail quickly.

@beyondthepaid @jessesem It's not at all what I thought Chat would do. I was thinking keyword or topical targeting with native looking ads and tiny CPMs (to start)

@oliverwhudson persona

Kind Patches are running 3,000+ live ads right now. And not a single one is relying on a hero SKU or one-size-fits-all message. We just broke down the funnel of one of the most deliberately segmented brands we’ve seen. → Every SKU positioned around a pain point → Every angle tailored to a specific outcome → Every ad mapped to a unique persona This is persona-led growth, done properly. Not “here’s our sleep patch” → but “here’s how you solve Sunday night scaries without melatonin.” We’ve broken down the ads of 10 of their personas - For those who want better skin and hair - For those who want less stress - For those who want better sleep - For those who want more energy - For those who want more focus - For those who want support with weight goals - For women who want hormone support - For those who want better intimacy - For those who travel often - For men who want to take it to the next level The breadth of products and persona variations feeds Meta’s Andromeda system with high-volume, diverse signals, improving delivery efficiency and incremental reach. Want to see our breakdown? Retweet this post Comment “persona” and I’ll DM you.

The small, often overlooked tactics are crucial to taking a brand from a few million to nine figures.

[mid acceptance speech] I'd also like to thank Nord VPN

They aren't saying hook testing isn't a good tactic. Only that it's potentially less of a win than completely new concepts that take off - was this a surprise to anyone? How many of your new concepts/angles take off? facebook.com/business/news/…

My 11 year old just threw an empty wrapping paper tube directly into the trash after finishing the roll. I’ve failed as a parent.

@connorrolain It may be the one I'm thinking of, but I'd love an intro. Thanks!

I SAW THE FUTURE OF VIDEO CREATIVE THIS WEEK. a beta ai powered content production tool that’s crazy powerful. going to 100x the productivity of creative strategists and editors/designers… really excited for it to help hex with translation and localization for non english speaking markets, but there are tons of use cases. 2026 is going to get crazy. If anyone wants intros to a really cool new platform, let me know

A Pluribus ad displayed on a Samsung smart fridge sent a UK woman to the hospital after triggering a psychotic episode She believed the ad reading "We're sorry we upset you, Carol" was a message directed at her

This is why OpenAI is in a Code Red. In the 2 weeks since the Gemini launch, ChatGPT unique daily active users (7-day average) are down -6%.