Just For Profit

Research suggests that when faced with two choices in a similar price bracket, consumers tend to prefer the one that is slightly more expensive. This means buying the cheapest item on offer is not appealing to a prospective customer. This emanates from a mix of psychology and perceived value. A classic example of this phenomenon at effect is the failure of the Tata Nano, the cheapest car manufactured ever. #cars #cheap #psychology

There is always a need to create demand for inventory to support sales. No amount of promotions and discounts alone can bring sales. Marketing can support but there is always space for competition, customers looking for alternatives etc which means sales does not equal to production if you are only producing.

@jfpinsights Price cuts and promotions no longer boost volume

Let's get this right: you will not make money by pumping inventory in the market. Having more products to offer to the market does not translate to sales. #business #inventory

How do you prefer to position your product ? #productposition #BusinessLeaders

@OjhaO39356 Trading time for money can also be scaled but it requires humans as staffs who do what you alone can do but then issues of quality can come about.

Scaling isn’t about doing more. It’s about building systems that do more without you. Anyone can hustle harder. Few can create processes, teams, and leverage that grow beyond their own time. That’s the difference between working in something and scaling it.

ntangible factors more than on a multiple of sales. The intangible factor may not comprise goodwill, which a mature business has, but a startup should be judged based on its USP, vision, survival instincts (such as how much the business has pivoted when faced with challenges), and the founders' success rate with previous startups. #valuation

Bargaining is nothing to be shy about. If you value money, you will fight to keep it. #bargain #haggle

@Still_learner Yes, wealth builds by compounding money.

Save Like You’re Poor, Invest Like You’re Rich. Protect your money, but make it work for you. Savings alone won’t build wealth.

@kanikarajdev Exactly, Branding takes time, brand is everything from marketing to CSR to how you hire and your after sales services everything. It takes time to build a brand and a brand can well be known for negatively as much as positively.

A logo is not a brand. A tagline is not a brand. A brand is the specific feeling people get when they interact with you repeatedly over time. You can't design that. You can only behave your way into it.

@Witold4Change Early traction is good but it just shows that there are early adopters. The real challenge is to get it out to the masses, general consumers, who neither has higher disposable income to try alternate versions nor are they looking for a premium version.

A product getting early traction doesn’t automatically mean it has a real market. Agree or disagree? youtube.com/shorts/o4oJIlT… #Business #Founder #Growth

When you are diversifying with multiple product lines, you run the risk of losing coherence in designs, logos, and colors, which can give the impression that these products are from different companies. #MarketingTwitter #branding

@KBarkale90 Yes, first prove that your business works, then comes scalability. Some businesses can work, they can become profitable but don’t have the resource or positioning for scalability.

@jfpinsights Exactly. A good system runs without you. That's when scalability becomes real repeatable, reliable and ready for growth.

Your business will only grow as much as your systems allow. No systems = Chaos. Weak systems = Stress. Build accordingly. #SystemsThinking

@EBiodoun Simply translating word for word in marketing never works. Marketing is essentially a matter of persuasion and delivering message through emotional triggers. Many brands have failed by not understanding this.

A bad translation can make a professional business look unprofessional. Words matter in marketing. A bilingual copywriter helps brands sound natural, clear, and persuasive in both English and French.

@Aishaguptaa_ Many boring businesses do well, they don’t get to be viral but they are inflation and recession prone. They are also less likely to be disrupted. Yes they don’t make noise but they will do the work.

your startup doesn't have a distribution problem. you're just boring. boring products don't go viral. boring posts don't get forwarded. boring founders don't get followed. the algorithm isn't rigged against you, the algorithm just doesn't owe you attention you didn't earn fix the boring first. then we'll talk about reach.

@siddharthwv Exactly. Trading time for money does not build wealth, wealth building requires use of technology, automation and Human Resource.

Most people don't get rich because they work hard. Working hard just means trading more hours. But there's a ceiling on hours. Leverage has no ceiling. Build something that works when you don't. That's how you get rich.

A business has flat sales year after year and has been in business for many years. If you have a business with the same issue, it may be the right time to introduce a new variant and the right time to increase the selling price for your existing product line. #flatsales #price

@Real_Money_Blog The more profits is invested back into the business, the more it will grow. However, most businesses are in the dilemma to whether distribute profits to shareholders or reinvest in the business. But the best ones can do both because they earn large profits.

“Profitable dividend-paying companies not only maintain payouts, they have the ability to grow them year after year.” — Kevin O’Leary

@Nacc0110 You got it mate. Customers are not going to buy your service because they value your hard work or that you are in financial difficulties. They should believe that your service does some good to them and is better than your competitors in some shape or form.

Startup truth: Users care about solving their problem. Not your tech stack.

@copypaddy Nobody is going to buy stuff just like that. If leads are raising questions they are genuinely interested. An emoji or likes mean they appreciate the campaign but may not invest in it.

The easiest way to know if your content creates demand? Look at the quality of conversations entering your pipeline. Are prospects asking: “How much?” “How soon can we start?” “Can this solve our problem?” Or are they only dropping emojis in the comments? Engagement feeds ego. Demand feeds business growth. PS: I want to connect with every founder in this community

@Caylebb1 Depends on the type of service, the target audience. But increasingly many businesses can no longer grow/sustain just by doing brick and mortar.

If you don't sell online, no one will patronize you. Your business becomes invisible