jim babb

I’m excited to share, for the first time, @partandsum’s Operating System. Our ambition is to make the vast majority of our thinking, documents, and processes completely accessible to the public. How we got here: partandsum-os.notion.site/Part-and-Sum-O…

Celebrate V-Day by watching strategists react to holiday-focused social ads. Can you guess who is using BDSM to sell chocolate? 🍫 youtube.com/watch?v=6YknII…

3. Workshop it!

Strategy dies in decks. Because strategy actually lives in the minds of people doing the work. So if it’s not memorable, useful, or doesn’t meet an organization where they’re at — it won’t survive.

You don't need a strategy - youtube.com/shorts/xqVbTFF…

🧚‍♂️Emerald Anvil (@emerald_anvil) is here! Please help us spread the word! This original story world from the creators of The Blair Witch Project will unfold across multiple platforms, including a podcast, a casual game, a novel, and more. emeraldanvil.com 🧵(1/5)

I'm getting ready to send the next one next week, if you're interested in getting on the list send me a DM or reply. For Valentine's Day, I’m donating $5 to the Humane Society of New York for each new email to join the list. Insider baseball and puppies… what’s better?

I share a quarterly update from @partandsum with a small group of agency partners and collaborators. It's more insidery (POV on changes in our industry, wins from the last quarter, things we're tinkering on, etc...) than our broader P+S newsletter.

See you later 2023. Let’s do this 2024. 🤘

Have Fun: I’m confident 2024 will be successful for us, if we live these values, it’s important for us to remember that what we do is fun. We get paid to think for a living. We get to serve others and unlock new things for them. We get to figure things out. That’s pretty great.

As I rested and reflected on my hopes for 2024, I shared a more detailed version of this thread with my @partandsum full team.

I share a quarterly update from @partandsum with a small group of agency collaborators. It's more inside baseball (POV on changes in our industry, wins from the last quarter, etc...) than our broader newsletter. I'm getting ready to send one, DM me your email, if you want in.