Part and Sum

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Part and Sum

Part and Sum

@partandsum

We bolt-on to transform digital experiences and grow brands by seeing through the eyes of your customers.

Brooklyn, NY Katılım Nisan 2014
884 Takip Edilen294 Takipçiler
Part and Sum retweetledi
jim babb
jim babb@jimbabb·
As I rested and reflected on my hopes for 2024, I shared a more detailed version of this thread with my @partandsum full team.
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jim babb
jim babb@jimbabb·
I share a quarterly update from @partandsum with a small group of agency collaborators. It's more inside baseball (POV on changes in our industry, wins from the last quarter, etc...) than our broader newsletter. I'm getting ready to send one, DM me your email, if you want in.
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Part and Sum retweetledi
Residence
Residence@residenceco·
We are excited to announce that wild is now in Residence. As a digital design and technology partner for modern brands, startups and enterprises, wild brings deep expertise in creating unique digital customer experiences to Residence. Learn more: ow.ly/4qoM50Q5x0e
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Part and Sum
Part and Sum@partandsum·
We had a blast co-presenting @4a's webinar today with @resonate. We shared how we leveraged Resonate to target hard-to-reach audiences. The conversation was all about building empathy (in other words, personalization without being creepy 👀). Thanks for having us!
4As@4As

Join us for a webinar on May 17 in partnership with @resonatetweets featuring @jimbabb, Justin Brock, and @ErickaPMcCoy. Register now and gain insights on building a customer-first mindset. Learn more: aaaa.org/webinars/bau-c…

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Part and Sum
Part and Sum@partandsum·
Our latest Industry Night event is a wrap! In partnership with @StackAdapt, Elliott Hasiuk moderated a thought provoking conversation with Drew McWhorter, Lauren Scrima, and Leni Villareal about ways to take smart risks to find and engage customers in new places.
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Part and Sum retweetledi
jim babb
jim babb@jimbabb·
Join @partandsum this Wednesday (IRL in NYC) as we discuss the tension between brand safety and meeting your customers where they are.
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Part and Sum
Part and Sum@partandsum·
Being smart with your brand actually means taking (smart) risks. Learn how at our event with @StackAdapt next Wednesday. RSVP and panel info here👇
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4As
4As@4As·
We've partnered with @resonatetweets and invited @jimbabb, Justin Brock, and @ErickaPMcCoy to share their insights on building a customer-first mindset. Join us on May 17 to learn more about how to cultivate empathy throughout the customer journey: aaaa.org/webinars/bau-c…
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Part and Sum retweetledi
jim babb
jim babb@jimbabb·
Rather than asking AI to create a persona for you, what if AI was the persona? That's the thought experiment behind personagpt.ai
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Part and Sum retweetledi
AREA 17
AREA 17@AREA_17_·
We’ve seen the flurry of Balenciaga x AI crossover videos this week, and we’re totally mesmerized. We tuned into a talk from @partandsum and @broderick about how brands can adapt user-generated AI to solve problems for their customers. hubs.ly/Q01KGqzJ0
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jim babb
jim babb@jimbabb·
The “App Store” moment is here for AI. With an unfathomable number of use cases for the technology, much of what is holding it back from having a positive impact is not the AI itself, but us uncovering and making the technology easier and more intuitive.
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Part and Sum retweetledi
jim babb
jim babb@jimbabb·
AI is rapidly ushering in an entirely new internet, and while we’re at a new app store moment, the amount of opportunity is both inspiring and incredibly intimidating.
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Part and Sum
Part and Sum@partandsum·
Measuring the effect that wholesale has on direct ecommerce sales isn’t simple. That’s why our very own @nckdoren teamed up with Fairing to discuss how post-purchase surveys can help.
Fairing@FairingData

.@partandsum puts on a clinic here, using post-purchase surveys to unearth a jewelry brand's cause & effect in wholesale B&M channels. A must-read for any brand whose in-store impacts feel like a black box: fairing.co/blog/total-eff…

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Part and Sum retweetledi
nick
nick@nckdoren·
Enjoyed writing this piece for Fairing! If your brand is in wholesale you might be surprised how much additional value those partners are driving through your owned DTC site
Fairing@FairingData

.@partandsum puts on a clinic here, using post-purchase surveys to unearth a jewelry brand's cause & effect in wholesale B&M channels. A must-read for any brand whose in-store impacts feel like a black box: fairing.co/blog/total-eff…

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Part and Sum
Part and Sum@partandsum·
Having fun helps: There are activities to help strengthen your problem solving skills with a dose of fun. Think rock climbing or yoga!
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Part and Sum@partandsum·
When the going gets tough, resiliency matters. This week our managing partner @juliebabb shared her 7 Ways to Nurture Resiliency:
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