JP Johl

TikTok Head of Ads for North America Leaves TikTok TikTok Ad Exec exits app as it faces potential US ban. Sameer Singh, who oversees TikTok's North America ad business, is set to leave, according to an Internal Memo. Is this a sign of TikTok's fate in the US or something else? Business Insider article 👇👇 #tiktok #tiktokban #smm #PR #seo #socialmedia

Brands Currently Running ChatGPT Ads: • HelloFresh (meal kits) • Best Buy (electronics) • AT&T (telecom services) • Pottery Barn (home furnishings) • Enterprise (car rentals) • Qualcomm (tech components) • Expedia (travel bookings) • Adobe (promoting tools like Acrobat Studio and Firefly) • Audible (audiobooks and subscriptions) • Target (products via keyword triggers like kitchen appliances) • Williams-Sonoma (home goods and kitchen items) • Ford (automotive) • Mazda (automotive) • Mrs. Meyer’s (cleaning products) Still think LLM advertising is "years away"? #Marketing #DigitalMarketing

OpenAI Might Have Lost The White House, But It's Moving Full Steam On Ads @OpenAI held early talks with @TheTradeDesk about selling ads in #ChatGPT, just two days after confirming @criteo as their first ad tech partner, potentially connecting 17K advertisers into ChatGPT Free and Go tiers. Criteo's data shows organic LLM-referred users convert 1.5x better than other channels, but what ad performance looks like is still unknown, as the first ad campaigns just kicked off last month. Early beta advertisers faced $200K minimums and $60 CPMs. Brands Currently Running ChatGPT Ads:

@ai_uncovered File

📊 1000+ Excel Templates (Part 2)— NOW FREE. Worth $723, available for the next 30 hours only! 🔴 Inside the file:😃👇 → Marketing + Social Media Reports → Business Finance + Accounting → Project Management + Gantt Charts → HR & Payroll + Employee Tracking → Data Analysis + Dashboards → Inventory + Stock Management → Budgeting + Personal Finance → Sales Tracking + CRM Sheets → Academic + Research Templates → Productivity + To‑Do Lists → KPI Dashboards + Performance Tracking → Financial Modeling + Investment Analysis → Time Management + Calendar Planners → Customer Feedback + Survey Sheets → Expense Tracking + Tax Preparation → Supply Chain + Logistics Management → Event Planning + Guest Lists → Health & Fitness + Meal Planners → Education + Student Gradebooks → Startup Pitch Deck + Business Plans Get free?: - 1. Follow me @ai_uncovered ( MUST) 2. Like & Repost 3. Reply " File '' & get DM Fast. No Comment = No DM, Move fast.

@mannybarbas_ METRICS

built a spreadsheet that’s saved brands $2.4m in wasted ad spend it tracks the 8 metrics meta actually cares about not the 97 vanity metrics in ads manager what it shows you • true incremental ROAS (not platform BS) • creative fatigue score (exact kill points) • audience saturation before CPMs explode • attribution decay (where meta steals credit) 4 mins to set up. auto-updates from your pixel one furniture brand found 40% of “winning” ads were losing money cut them → reallocated spend → MER went 2.1 → 3.8 in 19 days if you’re spending $20k+/mo on meta without this you’re donating to zuckerberg COMMENT “METRICS” and I’ll DM it to you (must be following, sending manually)

@ashvinmelwani Google

Just finished putting together the 7 scalable Google Ads tactics that helped turn SEM into a profitable acquisition channel for Obvi. And we did it by going AGAINST everything Google recommends. Built in partnership with Digicom, it’s based on $100M+ in spend and 40+ account audits, What we found was wild: → Most brands waste 30%+ of their Google budget → PMax only works if you ignore Google's defaults → YouTube might be the most underpriced DTC channel right now 🔎 What’s inside: - The $28K mistake one brand made by trusting Google’s match type advice - The 3-path intent system that 3X’d non-branded ROAS - The 80/20 budget structure that scales profitably - How we built a YouTube funnel that boosted Meta performance - How to make PMax work without flying blind Reply “Google” and I’ll DM you the $100M Google Ads Playbook.

@mannybarbas_ Structure

After testing 10's of meta structures, i've found one that scales my brands consistently to $1m + months. Comment 'STRUCTURE' below and i'll DM you a detailed breakdown. (must be following)

@DeangeloMa28303 STEAL

Google just dropped Search Live with real-time voice convo powered by Gemini 🤯 Say goodbye to typing — it actually talks back and remembers context. Search is changing faster than ever! #VoiceSearch #GoogleAI #SearchUpdate #SEO #SearchEngine #generativesearch searchenginejournal.com/google-launche…

@ashvinmelwani ILLUMINATI

🚨 Obvi’s influencer program didn’t just scale — it became a full-blown moat. Want to know how we did it? We built a system where 100+ brand ambassadors and 30+ long-term creator partners were posting about us daily. ❌ No upfront payments. ❌ No flaky one-offs. ❌ Just a steady stream of UGC that actually moved product. Most brands gamble on influencer marketing. They pay big upfront fees, only get “one-and-done” posts, and develop long-term leverage or longevity. But we took a different route. Instead of chasing creators, we built our own “influencer Illuminati” — a structured program that: - Starts with smart product seeding (low risk, high signal) - Converts winners into performance-based ambassadors - Elevates top performers into compounding, long-term partnerships That’s why our influencer program is one of our most consistent and cost-effective growth engines. I broke it all down in a recent presentation with @yctheman — frameworks, real tactics, and the painful lessons we learned the hard way. Want the deck? Drop “ILLUMINATI” in the comments, and I’ll send it your way. 👇🏽

@adamtaylorl Roas

Ecom brands doing $100k/day know their numbers I’ve built the exact Target ROAS Calculator we use to stay profitable & scale aggressively It's FREE for the next 48hrs Just comment 'roas' and I'll send it over

A great breakdown of @ecomchasedimond 9-Step Process to Write High-Converting Copy #marketingtrends #ecommerce #copywriting #branding #SMM #MarketInsights

@JomiruddinSobuj @amandanat Yeah, it's great!

@jjohl @amandanat @amandanat, valuable insights on audience research. 📊

Great guide by @amandanat where she breaks down all the ways to do audience research. • What audience research is • Why it's critical for modern marketing • Audience research vs. market research • 5 big myths of audiences • How to future proof sparktoro.com/blog/audience-… #MarketingStrategy #MarketingTips #marketingtrends #digitalmarketing

@AubrianaBaby @amandanat Absolutely!

@jjohl @amandanat Understanding your audience can greatly refine our strategies, don’t you think? Let’s prioritize their needs. 📊 #AudienceEngagement

@bradleyjaykoch @amandanat 100%

@jjohl @amandanat Understanding your audience is essential for impactful strategies. It's fascinating how research informs growth.

✅Marketing Tools #MarketingTips #Marketing #Digitalmarketing

10/ AI in Supply Chain and Fulfillment Implementing AI and robotics in supply chain management enhances efficiency and accuracy. Automated warehouses and predictive analytics streamline operations, reducing costs and improving customer satisfaction.

9/ Subscription-Based Models Offering subscription services can drive predictable revenue and foster customer loyalty. Personalized subscription options cater to consumer preferences, enhancing satisfaction and retention.

🚀Marketer's 2025 Guide to Navigating the Evolving Landscape 1/ Artificial Intelligence is revolutionizing digital marketing by enabling hyper-personalized experiences and efficient ad placements. However, this shift raises concerns about transparency and control for marketers. Balancing AI’s benefits with the need for oversight is crucial as its role in ad buying expands. #marketingtrends #marketinglandscape #MarketingExperts