Joanna Yarrow

10.9K posts

Joanna Yarrow

Joanna Yarrow

@joannayarrow

Founding Partner @MCSaatchiLIFE. NED @hnplaces. Former Global Head of Sustainable & Healthy Living, IKEA Group. Mother.

Lewes, England Katılım Mart 2009
10K Takip Edilen9K Takipçiler
Joanna Yarrow
Joanna Yarrow@joannayarrow·
Happy International Women’s Day! Celebrating all the world’s wonderful women plus women-to-be & featuring my darling Malibob gamely sporting her last-minute World Book Day Alice look #multitask
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Joanna Yarrow
Joanna Yarrow@joannayarrow·
Happy happy birthday to the dearest darling Malibob. Light of my life. 10 TODAY!!! That’s been quite a decade! Here’s to the next chapter of adventures…
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Joanna Yarrow
Joanna Yarrow@joannayarrow·
Good for you. I do this all the time (much to my asthmatic 9 yr old daughter’s deep embarrassment). Mostly people are apologetic about being so thoughtless when I talk about kids’ health & switch off. Mostly… Mentioning climate is a non-starter 🙄
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Joanna Yarrow
Joanna Yarrow@joannayarrow·
Today I was back to school (as teacher this time!) running a session on #sustainable #marketing@CambridgeJBS⁩. Fascinating talking to participants from brands & industries all over the world sharing challenges & ideas, & hopefully sparking some new innovations…
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Joanna Yarrow retweetledi
Tony Juniper
Tony Juniper@TonyJuniper·
Science is very clear. It’s not net zero in 2050 that must be the headline goal, but cutting emissions before then, including 50% cut by 2030. Delaying action deepens peril for our children & grandchildren. Think Libya, Greece, mass migration & all the rest, & on a massive scale.
The Times and The Sunday Times@thetimes

Rishi Sunak is poised to water down some of the government’s biggest net zero commitments, including plans to phase out the installation of new gas boilers and delaying a ban on the sale of new diesel and petrol cars #Echobox=1695189907" target="_blank" rel="nofollow noopener">thetimes.co.uk/article/rishi-…

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Joanna Yarrow
Joanna Yarrow@joannayarrow·
“The government remains completely committed to its net zero commitments” & commits to doing absolutely nothing that gives us any hope of addressing the #climate crisis, creating #green jobs, protecting our health, wellbeing & resilience. Wow, theguardian.com/environment/20…
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Joanna Yarrow
Joanna Yarrow@joannayarrow·
@robweston It was our first. Her idea. I get the sense it won’t be the last! Rather intimidating…
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Robert Barnard-Weston
Robert Barnard-Weston@robweston·
@joannayarrow You have family meetings too! We had talking stick family meetings when the kids were, well, kids - and they are all empowered debaters in their adult lives! ❤️
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Joanna Yarrow
Joanna Yarrow@joannayarrow·
After visiting her #Malmö schools, school friends, favourite parks, cafes, beaches, sauna etc etc the Malibob convened a family meeting to lobby for a return to #Sweden. Hard to argue with her logic…!
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Joanna Yarrow
Joanna Yarrow@joannayarrow·
After fleeing to uk covid lockdown >3 years ago it was such a joy to revisit our adopted Swedish hometown of Malmö - full of special places, people & memories #civilisationtopup
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Joanna Yarrow
Joanna Yarrow@joannayarrow·
Life doesn’t get much better than hiking through a Swedish forest
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Joanna Yarrow
Joanna Yarrow@joannayarrow·
Enjoying Copenhagen’s many miles of streets designed for walking, cycling & wheeling, the UK’s current vitriol against low traffic neighbourhoods feels happily distant. And batshit crazy! #qualityoflife #climateaction #activetravel
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Joanna Yarrow
Joanna Yarrow@joannayarrow·
By total coincidence yesterday we managed to join the opening ceremony of ⁦@IKEA⁩’s newest store during our visit to #Copenhagen. Wonderful to see some of the concepts I worked on in the early stages (roof gardens etc) brought to life at last!
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Joanna Yarrow
Joanna Yarrow@joannayarrow·
Rail trip day 2: platform action in Cologne and Hamburg (stocking up with Fritz Cola for pizazz)
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Joanna Yarrow
Joanna Yarrow@joannayarrow·
First leg of our rail trip to Sweden: stopover in Cologne (with suitable scale beers for the Husbinator)
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