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Joe Shapiro
7.7K posts

Joe Shapiro
@joesh
Director/Editor making fun, socially optimistic films to regrow societal understanding. Favs: Eternal Sunshine, Stranger Than Fic, Groundhog Day, About Time.
Los Angeles CA Katılım Ocak 2009
4.4K Takip Edilen1.5K Takipçiler

@Icelandair
Forces you to check normally-carryon bags
Provides no snacks - not even pretzels - on transatlantic flights
Even free drinks are limited to water - in tiny cups
A twix candybar is 9 euros
Does everyone already know @Icelandair is a Spirit equivalent? I sure didn’t.
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Warning: @Icelandair now makes you prove your carryon AND personal item will fit in their tiny sizers. So if your personal item is a knapsack you're sol
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Ben & Jerry’s has always stood for justice and human rights — but now Unilever is trying to silence the company from speaking on Gaza, free speech, and protest rights.
@YoBenCohen has launched #FreeBenAndJerrys, with social investors ready to buy the company and protect its values — but Unilever refuses to sell.
🍦 Our Revolution is all in. Add your name to demand Unilever / @MagnumGlobal let Ben & Jerry’s stay true to its mission: tinyurl.com/akcnesyb

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Joe Shapiro retweetledi

Over 100,000 people have written directly to Magnum CEO or signed petitions, demanding that Ben & Jerry's be free, while Magnum itself has stayed silent hoping the problem goes away.
Today, I bring those demands to Amsterdam — to the headquarters of the company that claims to value the Ben & Jerry's social mission, embroiled in multiple lawsuits, and still refuses to engage with the founders, ex-employees, and tens of thousands of consumers who built the brand’s value.
Ben & Jerry's is valuable because people believe in what it stands for. That trust took nearly fifty years to build.
We won't let the Magnum Corporation destroy Ben & Jerry's heart - take action NOW at freebenandjerrys.com #FreeBenandJerrys




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@vishisinghal_ Great that this works. Will be really great when Claude actually guides you toward this rather than in the other direction.
So much of using LLMs for coding now is about knowing tons of lore and just what to use at this particular moment in coding tool evolution.
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Most people think using Claude Code is about writing better prompts.
It’s not.
The real unlock is structuring your repository so Claude can think like an engineer.
If your repo is messy, Claude behaves like a chatbot.
If your repo is structured, Claude behaves like a developer living inside your codebase.
Your project only needs 4 things:
• the why → what the system does
• the map → where things live
• the rules → what’s allowed / forbidden
• the workflows → how work gets done
I call this:
The Anatomy of a Claude Code Project 👇
━━━━━━━━━━━━━━━
1️⃣ CLAUDE.md = Repo Memory (Keep it Short)
This file is the north star for Claude.
Not a massive document.
Just three things:
• Purpose → why the system exists
• Repo map → how the project is structured
• Rules + commands → how Claude should operate
If CLAUDE.md becomes too long, the model starts missing critical signals.
Clarity beats size.
━━━━━━━━━━━━━━━
2️⃣ .claude/skills/ = Reusable Expert Modes
Stop repeating instructions in prompts.
Turn common workflows into reusable skills.
Examples:
• code review checklist
• refactoring playbook
• debugging workflow
• release procedures
Now Claude can switch into specialized modes instantly.
Result:
More consistent outputs across sessions and teammates.
━━━━━━━━━━━━━━━
3️⃣ .claude/hooks/ = Guardrails
Models forget.
Hooks don’t.
Use hooks for things that must always happen automatically.
Examples:
• run formatters after edits
• trigger tests after core changes
• block sensitive directories (auth, billing, migrations)
Hooks turn AI workflows into reliable engineering systems.
━━━━━━━━━━━━━━━
4️⃣ docs/ = Progressive Context
Don’t overload prompts with information.
Instead, let Claude navigate your documentation.
Examples:
• architecture overview
• ADRs (engineering decisions)
• operational runbooks
Claude doesn’t need everything in memory.
It just needs to know where truth lives.
━━━━━━━━━━━━━━━
5️⃣ Local CLAUDE.md for Critical Modules
Some areas of your system have hidden complexity.
Add local context files there.
Example:
src/auth/CLAUDE.md
src/persistence/CLAUDE.md
infra/CLAUDE.md
Now Claude understands the danger zones exactly when it works in them.
This dramatically reduces mistakes.
━━━━━━━━━━━━━━━
Here’s the shift most people miss:
Prompting is temporary.
Structure is permanent.
Once your repository is designed for AI:
Claude stops acting like a chatbot...
…and starts behaving like a project-native engineer. 🚀

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@nofilmschool Don't ya just love AI slop? "Just one movie after they didn't cast him because she wanted more money, Campbell showed up, and his fans did, too.
Now, it's time to declare her the ultimate final girl."
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5 @Amazon packages stolen in 2 weeks (2 this morning).
Drivers keep ignoring the note:
Toss packages over the wooden gate between the house & garage, ALL THE WAY OVER. People steal packages here.
Accepting instructions but not enforcing them is an Amazon process failure.
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@aza So appreciate Your Undivided Attention. It’s my favorite podcast. Loved the episode on game theory - until you mentioned The Selfish Gene. This book says that altruism helps the gene and is totally in keeping with evolution. It’s unfortunate that you implied the opposite.
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@nytdavidbrooks /3 such that they can tease us with shiny things that might restore such feelings. And as we can clearly see, such promises are empty.
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@nytdavidbrooks /2 Which traces back at least to Newt Gingrich. The problem isn't in either constituency. It's in the powerful who have taken over both government and media and immersed us in a soup that's tailored to separating us from anything that might give us peace and satisfaction...
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@nytdavidbrooks You had me until you turned this into a Conservative vs Progressive piece. First off, "Conservatives" are no longer conservative. Any claim to moral high ground or social cohesion evaporated with the "new" allegiance to the politics of grievance. /1
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