johncobb3

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johncobb3

johncobb3

@johncobb3

CEO & Co-Founder @VuePlanner | Video Advertising Senior Exec | Contextual Targeting Leader | Brand Safety & Suitability Expert | Data-Driven Targeting Innovator

Los Angeles, CA Katılım Nisan 2008
818 Takip Edilen659 Takipçiler
johncobb3
johncobb3@johncobb3·
As for #MediaBuying, due to what’s occurring, it appears there are companies out there striving to give it all a pause until they have a clearer understanding of what could possibly happen next. What could the rest of this year bring? @Digiday #TV #Ads digiday.com/media-buying/t…
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johncobb3
johncobb3@johncobb3·
It seems that #streaming platforms are going all out with this trend. After all, a significant amount of money is being invested. Therefore, the timing of your actions could be crucial. It's important to make sure you're doing things at the right moment. adweek.com/resource-libra…
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johncobb3
johncobb3@johncobb3·
While it is suggested that the popularity of #CTV will once again rise in later months, there are still executives that aren’t exactly at a 100% confidence level. Only time will tell. Ensuring the safety of a #brand is at play. @antoinettesiu digiday.com/media-buying/s…
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