The value of this iteration isn’t just in improving the design, it’s also a way to understand if you can clearly and concisely articulate the problem and your proposed solution. A cyclical perspective on this is that you’re iterating on superfluous internal marketing material. A wiser perspective is that ultimately if you can’t explain internally why this work is significant, you’ll probably struggle even more when it comes to explaining it externally.
Dasha Anderson@DashaAnderson_
The pattern described by former Apple designers was: show rough work, get feedback fast, improve it, show it again, and repeat. They compared it to an SNL-style cycle: early ideas, midweek critique, late-week rehearsal, then executive review.
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