Jonny Longden

@AndyStanton15 is Benny The Blue Whale OK for a 10yr old I cannot find information anywhere?

While Buy Now, Pay Later (BNPL) can help those who can't afford a purchase, it can also tempt those who can afford it, leading to unnecessary complexity and drop-offs. Consider testing to find the right balance for your audience's disposable income. #ecommerce #payments

@DC360_Official @IBM What people say and what they do are not the same

.@IBM study reveals consumer desire for shopping assistance; majority interested in AI, bots, and AR applications bit.ly/3T8l8EI #ecommerce #consumerinsights #AI #onlineretail

Disrupting a $93 billion industry. @jonnylongden will be chatting alongside @LickHome's CEO, Lucas London, to tell the story of how they used a test and learn approach to shake up the decorating industry at @RetailWeek Live. Grab a ticket: lnkd.in/ebEy_mty #RWL2022

#learning from #CRO can impact various aspects of #businesses. Find out more in this interview with @jonnylongden from @JourneyFurther. Watch the full interview - bit.ly/3MPlCvN @CustomFitAi

I talk about how to harness the power of experimentation and share practical advice in my fortnightly newsletter. It's free to sign up: testeverything.journeyfurther.com

5) Don’t worry about perfection. Know that (if executed correctly) this is all still infinitely better than not doing it at all. Keep using the process: analytics, research, data, to interrogate your customers and to validate what it is you’re doing before pushing it live.

Low traffic on your website doesn’t mean you are unable to experiment on that site and do conversion optimisation. Here’s five things you need to think about when experimenting...🧵

LAST CHANCE📣 Join us tomorrow Feb. 24th | 10AM EST for "How to Leverage Personalization in Your CRO Strategy" with @JourneyFurther. Haven't registered? What are you waiting for? >>>hubs.la/Q014LG870 #website #data #digitalmarketing

Join me on Thurs 24th for this 👇 3pm GMT

@netflix, @AmazonUK, @Spotify - these brands have leveraged digital personalisation techniques in their ecomm strategy and risen to the top. But is it right for you? And where should you start? Sign up to @jonnylongden's webinar w/ @SiteSpect to find out: lnkd.in/diYfhmdm

Strongly advise against buying anything from @ASOS. Repeatedly & deliberately short-change me on refunds when placing large orders, plus they make it deliberately very hard to discuss refund issues. Spent literally hours on chat with idiots trying to get £155 back since August

Experimentation is so powerful because it removes the need for any 'rational' guess-work. Things work or they don't, regardless of what anybody thinks about them. #experimentation #cro #ecommerce #digitalmarketing #behaviouralscience

This plays out when we ask people how they behave in surveys and then observe them doing the exact opposite in reality. People don't know why they behave the way they do. And if your customers don't know why they do what they do, then how can you possibly know?

There's a very simple reason why our opinions are so poor when it comes to making decisions about websites. It's because, when you have an opinion, you are thinking rationally about your customers' behaviour, whereas your customers are not thinking rationally as they behave.