Joseph

Anthropic is paying up to $400,000 a year for an events role. They're looking for someone to own the execution of brand experiences that translate Anthropic's values into physical moments. This person will produce everything from intimate thought-leadership gatherings to large-scale industry activations. The top AI research lab in the world recognizes that to cross the chasm and reach everyday consumers, they need to lean into hospitality. They need to create visceral, unforgettable IRL experiences that make complex technology feel accessible and human. They understand that digital channels are getting increasingly saturated. Every feed is flooded with AI content... every inbox is overflowing. The massive opportunity now is offline, analog, in-person. The companies that win in the next decade won't just have the best product but the most emotional in-person presence and the most compelling storytelling. If you're in events, experiential marketing, or brand activations, this is your moment. The biggest tech companies in the world are betting on you.

Such a good story about how Ravi Gupta helped Instacart focus on profitability when he was COO. At an all hands he said "we okay we can spend $25k a month on blue bottle, leasing teslas, acquiring 5,000 customers, or 1,000 shoppers. Raise your hand if you want the blue bottle!"

Wrapping a public bus in SF costs $20K 💀

200 Canadians, 10kg of cheese curds, 20 litres of the finest St-Hubert poutine sauce made for the perfect evening

we stopped cold calling and started cold gumballing 🍬 our SDRs sourced 300 lbs of custom gumballs and shipped machines to tech companies we knew would love gumloop it was a ton of effort but has had a 70%+ reply rate we have a few extras. DM or comment if you want one