John Ounpuu retweetledi
In our latest blog post, @Modern_Craft's Peter Petralia offers his POV on effective change management: bit.ly/3IGT0EK. #inhouseagency
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John Ounpuu
2.9K posts
John Ounpuu
@jounpuu
Co-Founder and Partner @Modern_Craft. We help marketing leaders succeed.
Vancouver Katılım Mart 2007
417 Takip Edilen526 Takipçiler
John Ounpuu retweetledi
Hope so ....
“As bottom of funnel myopia bottoms out, brands and branding are back on the agenda in a big way” buff.ly/3Lffrj0
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“The fact that purpose is not a marketing prerequisite means that it is therefore a choice. A strategic choice. That is all strategy ultimately is: a series of selfish choices that entail deciding what your brand will and won’t do.” buff.ly/3FEFZqs
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“The overwhelming application of the seamless digital mindset to branding is slowly but surely depriving branding design of everything that makes it special.” buff.ly/33vyipJ
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John Ounpuu retweetledi
There's been a lot of showboating by advertisers pulling out of Facebook (likely as leverage to negotiate better ad rates) but here's a company that's actually walking the walk
Patagonia@patagonia
Patagonia stopped all paid advertising on Facebook platforms in June 2020 because they spread hate speech and misinformation about climate change and our democracy. We continue to stand by that boycott 16 months later.
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The language of marketing is so imprecise as to be almost meaningless. buff.ly/3mwCpZB
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How do brand and CX relate to each other? And why is this such a hard question to answer? buff.ly/3s6shHW
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“Slow down; your brand is meant to last years — maybe even forever” buff.ly/3fN21NC
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“If more marketers had a coherent philosophy, I suspect agencies would be much better equipped to deliver work that meets or beats expectations.” buff.ly/3AmewYz
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“The framing of marketing as an efficiency driver, rather than a creator of opportunity, should be of concern to all marketers” buff.ly/3gm5yCi
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Not creepy at all. Totally normal and fine.
Robert G. Reeve@RobertGReeve
I'm back from a week at my mom's house and now I'm getting ads for her toothpaste brand, the brand I've been putting in my mouth for a week. We never talked about this brand or googled it or anything like that. As a privacy tech worker, let me explain why this is happening. 🧵
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"Consumers want personalized ads because the appreciate relevance."
Are you sure?
buff.ly/3tsUXdf
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“We need more generalists to balance things out, to represent the macro view in this increasingly micro world.” buff.ly/2SosGHL
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“Let’s go back to the office, but let’s make it normal to leave by 6pm. Let’s not shame people for wanting to get home to their families, or to cook a nice dinner, or feed their dog, or work out, or simply REST.” buff.ly/3vKonVS
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John Ounpuu retweetledi
For only the second time (that I can recall), I've had a confirmed talk cancelled due to my slides being heavily critical of Google & Facebook.
I won't out the organizer, but I thought I'd share the offending slides here.
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