Justin Anovick

@aakashgupta +1

My favorite PM hack: being nice.

This entire journey - the most important aspect of what we’ve done - the focus on the customer. We are a product org and a product company but customers drive everything. It’s easy to lose focus on that as you grow - it’s been a constant reminder - to the whole team. CUSTOMERS

After we were acquired by Insight - we added resources to focus more on TAM dev and vertical focus. This became important as it continued the trend of specialists over generalists. After the next 2 acquisitions we realized the complexity of communicating the solutions set 4/

I keep getting asked about the journey I’ve been on over the past 6 years. I started in April of 2016 and we had 17 people on the team - PM, design, DevRel and general evangelists. Fast forward to 2022 and we have roughly 80 people on the team. 1/

2022 is about scale, delivering value and an extreme focus on NDR. This journey has been like 5 different resets - history will show whether it works, but the need for constant improvement creates constant change. 6/

So we added a team to help focus attention of getting things done and coordinating with the rest of the org. 2021 saw the biggest growth of all teams. I added a trusted colleague to run product ops. But focused on “being a grown up product org”, communication was key 5/

We went from PM doing full strategy to needing dedicated strategists - due to the increase in analyst relations but also complexity of products. After the first 2 acquisitions we went from generalists to specialists. In 2018 budget was limited for PM as it was needed for sales 3/

@mde_cms Once in a decade for Canada seems like once in a lifetime for Charlotte :)

@kevonil This "highlight" is the single most important aspect of running a successful meeting - pre-reads need to be sent out 24 hours in advance and need to be clear. Especially if you're trying to make a decision.

Some of my fave highlights: 1. Submit pre-reads so that everyone is prepared on the topics to cover versus getting up to speed during the meeting. Ensure that everyone has their highlights ready the day before to give everyone time to process

It’s super easy to believe that you have an effective executive team focused on achieving your goals when in reality its a lot of Herculean effort and firefighting versus strategic alignment and focus.

Did you miss the event? Don’t panic…watch the engaging and thought provoking presentation from Dom Graveson, Director of Strategy at Netcel and Joey Moore, Senior Director of Product at @Optimizely on demand here: netcel.com/Insights/marte…

Experimentation is not only a process, but a mindset that helps brands to continuously test and iterate on different hypotheses technative.io/experimentatio…

Nice one Tim! Although this is the 2nd time this week you beat me to the punch on a topic :) I just finished delivering the product keynote to SKO and it’s about trust and confidence - that’s what promotes excitement. Another good suggestion on working with sales - synthesize!

@TdotRusso It’s always good to be proactive than reactive

In 2021 I spent too much time wondering why I wasn’t involved in more strategic decisions. One of my goals for 2022 is focus on How to get involved in those decisions - and then make it happen. Engaging with the right minds on Twitter is my start.

Love this! I’ve done this for the past 10 years but haven’t updated recently. Thanks for the reminder! I also include my strengthfinders results - I feel that’s equally as important.

@PMDiegoGranados Reach out to everyone on your team, leaders, folks in Eng and don’t worry about asking them anything. I love helping new hires figure out things faster. You’ll also quickly find out who you can count on in the future.

First day of my new job! What are your best tips and advice for remote onboarding in a new job?... besides not losing patience because you need to configure your computer for 3 days. (By the way, here's a survival guide I wrote for New Product Managers: pmdiego.substack.com/p/-survival-gu…)

Thinking about making this a longer form post, but here's what I think a product manager should do when they realize they've landed in a company that's not doing product "right" or at all. 🧵

Twitter is an amazing place to learn. But learning on Twitter is different than school. The best source is growing creators who are still delivering, not resting on the past. Today, I went through 2K profiles from 10a-4p. Here are the top 15 not resting on their laurels 🧵

@AlmeidaInsights Good luck! You got this!!!

Tomorrow is my first day as a PM and I couldn't be more thankful for Product Twitter for giving me the confidence and support in this transition from consulting to product. Something tells me it's going to be a great year. #productmanagement #growth

@theadilriaz Wow, I was just talking to my team about this the other day. They wondered why I asked what seem to be the same question 9 different ways. Not everyone reacts to a question the same way - you need to see what gets the right reaction. But it’s all about the line of questioning!!

[Building better products is … ] Asking not only lots of questions but the RIGHT questions