jacob sappington

@bran_don_gell Keep the project and self filter out the entitled people who think they don’t need to prove their skills

A few weeks ago we launched a new designer role that required you to submit a small Figma design as your application. It was a little controversial. We got 100+ applications. Yesterday we relaunched the role with more of a standard application (no small Figma project). We’re gonna see which one nets out more/better apps and report back. modern-ton-234.notion.site/4b2ca4f355ac82…

@coldemailchris Elites

Introducing: GTM Elites The premium community for top 1% outbound & GTM operators. Over the last few months, I have been quietly building GTM Elites, what will be THE most valuable outbound/GTM community on the market in 2026. Here’s what the community will include: 1. Access to our end-to-end outbound / GTM / cold email course with over 100 modules covering: > How we setup Claude Code & practical + advanced ways we use it for outbound/GTM > 30+ Clay workflow breakdowns with workbook templates you can plug-n-play > Swipe file of 200+ top performing email scripts (can use as a context file for CC) > Step-by-step walkthrough of the campaign creation process that's driven 30,000+ positive responses for our clients > Full walkthrough to setup a top 0.1% cold email infrastructure > Dozens of masterclasses covering messaging, list building, and campaign creation > All recordings from past internal trainings, insider calls, and webinars Modules will be updated weekly over time to stay up to date with the latest shifts in GTM. 2. THREE weekly 1-hour group calls with myself, Shaw, and Lohit > Wednesday: GTM Strategy workshops with Shaw (head of GTM @ Pipeline tech) > Thursday: Claude Code & Clay sessions with Lohit (COO @ Pipeline tech) > Friday: Campaign & strategy review sessions with Christian (Founder @ Pipeline tech) Combined, our coaches have 11+ years of GTM experience, sent 10,000,000+ emails, generated 30,000+ leads, and $ 70M in pipeline. Our calls will be open floor Q&A style — so any questions you have, we’ll be there to answer no matter how niche or technical. 3. Daily GTM insight posts from myself or the coaches > New skills we’re building with Claude Code > New Clay workbook templates > Internal campaign insights on what's working right now > Real-time market shifts to be aware of > Early GTM tool finds 4. Personal DM access to myself and coaches > #/ask-the-experts channel, get questions answered in 24 hours > DM us individually and we’ll get back within 48 hours > Access on live calls for questions as well 5. Access to exclusive discounts to BEST in market software only available in GTM Elites > Ocean io > ScaledMail > EmailBison > Prospeo > Sending ac Any popular tools that the community wants to get discounts on, we’ll reach out to the providers for the community directly and secure us exclusive discounts. 6. Exclusive weekly workflow drops > Get access to new Claude code skills, Clay workbook templates, & n8n templates that we’re building and using for ourselves and clients in real time 7. Job/Hiring opportunities > Live GTM Job Board Monitoring > Job opportunities from others in the community > Looking to hire? Our community is going to have GTM professionals that are operating in the top 1% 8. Community with other top GTM operators > Meet other pros in the space, share alpha, or just make friends! > We’ll coordinate quarterly in-person meet ups (if you’re in the LA area, I’ll get you a coffee) 9. Exclusive guest appearances with top players > Monthly guest appearances with founders that are making waves in GTM --- If you’ve found value from my content, this premium group is on ANOTHER LEVEL of value, like 1,000X value. And you can get access to all of this for an ALL-TIME LOW pre-sale price for the next 72 hours ONLY. Once Monday hits, this pre-sale offer price is gone FOREVER. Want access to this one time pre-sale offer? 👉 Comment "ELITES" and I'll DM you the link for access.

@jordan_ross_8F AY

Building a second brain for your advertising agency has never been easier. But most agency owners don't have the time to learn Obsidian + claude code or validate it's even worth their time. So I put my team to work for you. 196 pages built to help you install, set up, and start using Obsidian to run your agency with claude code powering it behind the scenes. Inside you'll find: → The 5-folder vault structure that scales (plus the CLAUDE.md file that turns Claude into a collaborator who's been reading your notes for months) → 29 ready-to-paste plays for daily ops, content, sales calls, client delivery, and strategic thinking → The 30-day rollout plan Comment AY and I'll send it.

@codyplof Yes please!

If you still think AI sucks at design check this out. You need a really detailed design system but amazing on brand designs are possible in Claude. Very proud of this. I’ll send my design system if people want to see it to model theirs.

@elliotkovac28 Did they beat or miss targets?

Klaviyo stock down close to 20% after reporting Q1 earnings 🫨

@Nicolascole77 Social

I just packaged 102 of my best writing templates into 5 Claude Skills. This is everything you need to: • Write scroll-stopping hooks • Create X content for yourself • Ghostwrite content for high-paying clients Comment "social" and I'll send it across ASAP (for free).

I need Claude to allow me to have my personal and work accounts logged in simulaneously so I don't have to constantly log in and out. This feels like an easy change @bcherny!

@IAmRickGraham I've had a hard time wrapping my brain around Fluharty being so high. Fangraphs has him 5th in that bullpen. Is it based off him being their best lefty?

RP Roundup for 5/4 - pitcherlist.com/fantasy-baseba…

@recap_david Agent

I built a Reddit marketing agent that gets your business mentioned by ChatGPT, Gemini and Claude. Not a spam bot. Not the kind that gets banned by mods. An agent that drafts genuinely valuable answers grounded in your company's actual content and slips in a brand mention only when it actually helps. Google is paying Reddit $60M a year just for their data!!! If your business isn't showing up in that data, your competitors are, and ChatGPT is recommending them instead of you. Here's how the system works: → A Claude routine pulls the target subreddit's JSON endpoint every hour for new posts → A Phase 1 checklist filters every post — is it answerable from our wiki, factual, on-brand, mod-safe? → The answer engine queries an LLM Wiki built from our blog, guides, and help center (Firecrawl ingested every page into a raw → wiki → index structure) → Claude drafts a casual, value-first answer that grounds every claim in our content → Every draft lands in Slack for human-in-the-loop review before it posts — no fire-and-forget, no bans I built this in a week for CoinLedger, the crypto tax software I've been running for 8 years. 10% of our new signups already say they found us through ChatGPT. This system is how we push that number a lot higher. If you want the exact Claude skill I built: Like & Comment "AGENT" (must be following so I can dm you) I'll send it over for free.

Recharge buys Skio 👀 Our space is hot with M&A!

@TaylorHoliday @CommnThreadCo @northbeam @MAustinHarrison “Joining forces” seems like a merger/acquisition, but this seems like neither of those. Seems like any agency is capable of doing this right?

Announcing the most unexpected partnership you could imagine... @CommnThreadCo x @northbeam are joining forces. 6 years ago @MAustinHarrison approached me with the email in the attached image. It was a deal for Northbeam to takeover Statlas and become the embedded software product inside of CTC. At the time I didn't believe that attribution was the right path for us to pursue. Probably cost me tens of millions of dollars... Needless to say Northbeam has gone on to become a staple in the eCommerce industry. Trusted by thousands of merchants to guide their media decision making. I have had very public issues with MTA products, including Northbeam, over the years and I still do... BUT I have also watched them evolve their product into so much more. That movement has been in directions that I agree with and have shared vision around. Things like: Aligning optimization with attribution by passing data back to meta. First party tracking of customer identity to support in identify resolution for your acquisition Visibility of media impact beyond 7/28 days and now incrementality testing. All pieces of measurement that CTC believes are important to building a system of progressive truth. As our ideologies have converged our business models have moved in different directions. This is where the opportunity for partnership emerged. Northbeam has chosen, thoughtfully, to move up market where media complexity and dollar values allow for larger investments in measurement systems. That pursuit of the enterprise and pricing strategy left many 7 figure store owners without access to their technology. Meanwhile, CTC is actively engaged in figuring out how to bring enterprise level sophistication to the SMB market. Given our position as a service provider it allows us to provide the high level of care needed to deploy these tools to 7 figure store owners. With all this in context I am excited to announce that CTC is the EXCLUSIVE PROVIDER of Northbeam technology to 7 figure store owners. It will be included as part of our Global Accelerator program (Prophit Engine - 7) going forward. Stores as this level of revenue/spend often are too early to deploy incrementality testing in a way that would give them definitive results in reasonable timelines. So, to help our customers get the best possible POV on their media we will now be ingesting and displaying Northbeam data directly inside of Statlas. Enriching our data and presentation of impact to our customers. While this may not lead to the same personal financial riches as that equity offer all those years ago, I do believe it has the same potential to make a positive impact for the community. If you are a 7 figure store owner who has been interested in trying the product before, reach out and we can take you through how the partnership will work! Excited to share more about the partnership in the coming days and weeks.

@alameldinkhaled @Melanie_Balke Noah's a doggggg, I dream of working with him again someday

@Melanie_Balke Noah pine from Hexclad

Who's the best brand-side Head of Retention?

@ethans_inbox What about an escape room with a bar?

@jsappington nah I want escape room for our next meet up

@elliotkovac28 Send him my way as a royalty 😂

Today I interviewed an account manager from a full-service agency that told me he’s been watching my YouTube videos for months to improve email performance for his clients 🤣 Said that the “ZPD micro-commitment” pop up I preach about has been a game-changer (s/o @jsappington)

@jarodsteffes @zachmstuck You’re crushing!

Don’t tweet much so here’s an update. Joined hollowsocks.com as VP of Ecom a month ago. Excited to be a part of this amazing team built by @zachmstuck. Wife & I had our 2nd daughter, who is now 5months old already (it goes so quick!)… Girl dad! Down 15lbs, feeling the leanest & strongest I’ve ever been. Muddy Bites still doing well. Big things coming. I put $ into @Brittingham1’s Catbox business a couple years ago which is currently at $143k MRR rn & growing MoM. Excited to see where this goes next year or two. Worked on the golf swing this winter. 6.6 handicap to open the season grinding to be sub 4 by end of summer. That’s pretty much it.

@WillowVoiceAI Looks like none of the sign up methods work 😬

@WillowVoiceAI Just a heads up Google SSO isn't working for sign up!

Introducing Atlas 1. Willow's new frontier speech-to-text model. It outperforms ElevenLabs, Deepgram, OpenAI, and more by a wide margin. Built on the first scalable, human-powered transcription infrastructure ever built for real-time dictation.

@dotta @Cisco_research Appreciate you replying! Going to look at getting this setup tomorrow

@jsappington @Cisco_research Not at all. It's a new space and we're all figuring it out

Five kids. A nine-to-five job. And a bunch of side projects I can't say no to. Multiple email inboxes, corporate email, school emails, invoices, subscriptions, due dates... you get the picture. The way I work every day is changing since I came across Paperclip by @dotta. AI agents are helping me tackle my daily life 🧵

@dotta @Cisco_research This is probably an exceptionally dumb question but I’m non technical

@dotta @Cisco_research Last q I promise. Can I “byoa”? Bring your own agent