jacob sappington

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jacob sappington

jacob sappington

@jsappington

follow for what's actually working in DTC retention & agency ops

work with us → Katılım Mart 2018
1.1K Takip Edilen11.6K Takipçiler
Cherene
Cherene@ChereneAubert·
It’s so funny that dtc twitter discovered “yapper ugc” this year when it’s been what’s been driving beauty growth for years. This is why beauty is the best category. Years ahead of the rest for marketing.
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jacob sappington
jacob sappington@jsappington·
@jacob_posel One of the security threads I found early on recommended sandboxing my open claw to make it more secure and I have found this to be the single most limiting thing
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Jacob Posel
Jacob Posel@jacob_posel·
@jsappington You’re gonna have to explain the premise for not wanting it to run or write code first. This is hugely limiting its potential
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Jacob Posel
Jacob Posel@jacob_posel·
Again I extend the offer. Anyone vibe coding this weekend or trying to use AI, I’d love to help. Hit me with your questions or where you’re stuck. I’ll do my best to guide or unblock you.
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isaac
isaac@theisaacmed·
I am proud to announce that late last year, I sold Mini Katana to a new owner. I am really grateful for the whole team and everything that MK has given me. It was my first measurable success. I started it when I was 23 and had nothing to my name. Advertising bans didn’t stop us, tariffs didn’t stop us. Last year a potential acquirer approached us. They buy and run YouTube channels. My job was done: Scaling our YouTube presence to 30m subscribers across two channels. 1b views a month 8 figures in our first 2 years. Hiring some of the best people and having a culture I’m immensely proud of. I have a lot more free time. I will be shifting my full focus to my other ventures. (Picture of our first ever warehouse space outside of my apartment).
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jacob sappington
jacob sappington@jsappington·
woah, I didn't expect our acquisition to make it on the sphere
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Kyle Leach
Kyle Leach@thekyleleach·
@zachmstuck Massive congrats!!! Incredible experience getting to work there and some of the best people I've ever met (minus @jsappington)
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Zach Stuck
Zach Stuck@zachmstuck·
I started a little marketing agency 7 years ago called Homestead, named after the street I grew up on. I had the vision to build something special and looking back now, I think we did exactly that. Today I’m excited to announce that Homestead has been acquired by Verndale (also recently acquired VAAN Group) in an effort to create a DTC growth platform built to support brands across the entire commerce lifecycle. I’m extremely grateful to my business partner @_RileyTrotter for all of the time he’s given this company and all the incredible work that he’s done. Riley took over as CEO a few years ago and Homestead wouldn’t be where we are today without his leadership and pursuit of greatness. I can’t say enough about my other partners @kellybird__ and @jsappington. These two have shown a level of commitment to building this company that is unmatched. Watching them both grow as leaders over the last few years has been nothing short of inspiring. To all our current and past team members, thank you for always giving Homestead and our clients 100% effort. Will forever be grateful to you all for helping us get to where we are today. To all of our clients, thank you for trusting in us to help grow your businesses. This is not an easy task and we have never taken it lightly. As for me, I’m officially stepping out of the agency business, but as most of you know I haven’t been involved in the company for some time as Riley/Kelly/Jacob have been and will continue to lead Homestead for years to come. Expect to see more updates on the brands I’ve been building in weeks to come.
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Mike Lukashewich
Mike Lukashewich@MikeLukashewich·
Homestead quite literally changed the direction of my professional career forever. While working at ESPN X Games, I was doing some very small-scale freelancing—running FB ads with budgets of $10–$100/day. Occasionally, @connorrolain and I would connect about the accounts we were each freelancing for. Not long after, Connor joined the Homestead team in its infancy. When I got laid off during COVID, Connor reached out and told me what he was working on and that they were looking to grow. I remember him telling me about an account spending $500/day… lol. The way he talked about it fired me up. He then connected me with @zachmstuck, who gave me the opportunity to join what would soon become a rocketship. For the next two years, I got to work alongside @zachmstuck, @thekyleleach, @_RileyTrotter, @jsappington, @connorrolain, @GrantWydeven ,@Matt_Fra_ and many more killers. We were scrappy. We would do anything and everything for our clients. I remember many late nights auditing accounts, putting together plans with the small team. Ads were only a small part of the equation. We were required to think holistically about the entire business. We cranked out audits and every audit forced us to look at the next business a little differently. We were submitting tons of creative requests every week for each brand. Hell, sometimes we were in a parking lot or a studio shooting ads ourselves. The people I got to work alongside became the true foundation of my journey in the years that followed. Forever grateful for the opportunity. The success that team has seen is a testament to the hard work and the vision of the leaders. Awesome to see!
Zach Stuck@zachmstuck

I started a little marketing agency 7 years ago called Homestead, named after the street I grew up on. I had the vision to build something special and looking back now, I think we did exactly that. Today I’m excited to announce that Homestead has been acquired by Verndale (also recently acquired VAAN Group) in an effort to create a DTC growth platform built to support brands across the entire commerce lifecycle. I’m extremely grateful to my business partner @_RileyTrotter for all of the time he’s given this company and all the incredible work that he’s done. Riley took over as CEO a few years ago and Homestead wouldn’t be where we are today without his leadership and pursuit of greatness. I can’t say enough about my other partners @kellybird__ and @jsappington. These two have shown a level of commitment to building this company that is unmatched. Watching them both grow as leaders over the last few years has been nothing short of inspiring. To all our current and past team members, thank you for always giving Homestead and our clients 100% effort. Will forever be grateful to you all for helping us get to where we are today. To all of our clients, thank you for trusting in us to help grow your businesses. This is not an easy task and we have never taken it lightly. As for me, I’m officially stepping out of the agency business, but as most of you know I haven’t been involved in the company for some time as Riley/Kelly/Jacob have been and will continue to lead Homestead for years to come. Expect to see more updates on the brands I’ve been building in weeks to come.

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isaac
isaac@theisaacmed·
First Taylor and now Zach. MAYBE SERVICE BUSINESSES ARE GOOD AFTER ALL Also I’ve worked with Homestead on an email project in the past and they rock.
Zach Stuck@zachmstuck

I started a little marketing agency 7 years ago called Homestead, named after the street I grew up on. I had the vision to build something special and looking back now, I think we did exactly that. Today I’m excited to announce that Homestead has been acquired by Verndale (also recently acquired VAAN Group) in an effort to create a DTC growth platform built to support brands across the entire commerce lifecycle. I’m extremely grateful to my business partner @_RileyTrotter for all of the time he’s given this company and all the incredible work that he’s done. Riley took over as CEO a few years ago and Homestead wouldn’t be where we are today without his leadership and pursuit of greatness. I can’t say enough about my other partners @kellybird__ and @jsappington. These two have shown a level of commitment to building this company that is unmatched. Watching them both grow as leaders over the last few years has been nothing short of inspiring. To all our current and past team members, thank you for always giving Homestead and our clients 100% effort. Will forever be grateful to you all for helping us get to where we are today. To all of our clients, thank you for trusting in us to help grow your businesses. This is not an easy task and we have never taken it lightly. As for me, I’m officially stepping out of the agency business, but as most of you know I haven’t been involved in the company for some time as Riley/Kelly/Jacob have been and will continue to lead Homestead for years to come. Expect to see more updates on the brands I’ve been building in weeks to come.

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jacob sappington
jacob sappington@jsappington·
@heykatgarcia I’ve reviewed hundreds of apps and I see the same word for word phrases over and over I see trends that make me still think applicants are using AI, but now they seem like they much more in-depth answers and not the high level lack of specifics an unoptimized ai puts out.
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jacob sappington
jacob sappington@jsappington·
I think this is going to be a required job application question going forward.
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jacob sappington
jacob sappington@jsappington·
@jmbolling I use a different user besides my own as the admin. So the one on the right is just an account we use for access that doesn't have critical access to emails, slacks, files, etc
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John Max Bolling
John Max Bolling@jmbolling·
@jsappington Yea, but if you’re an admin then you are connected to everything. Plus it also has edit/delete access. So tread carefully
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jacob sappington
jacob sappington@jsappington·
Also has anyone used this? It starts with Drive, Slack, and Gmail and i'm concerned it will give everyone access to EVERYTHING
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jacob sappington
jacob sappington@jsappington·
@jmbolling I figured it out! I still don’t understand why in app isn’t showing it’s enabled, but it’s now working through browser
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John Max Bolling
John Max Bolling@jmbolling·
@jsappington Yes, it’s a joke. I can help you troubleshoot tonight if we want to huddle on it
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jacob sappington
jacob sappington@jsappington·
Does anyone know why Claude connectors seem to only work in browser and not app? I'm trying to give our team access to all the connectors but it seems like they only work in a browser and in app it just says "Ask your Admin to add this to your team"
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