Jon-Stephen Stansel

My book, "The 10 Principles of Effective Social Media Marketing" is OUT NOW! Get your copy at tinyurl.com/4bzexcd6

"I can't wait to see what brands are posting on social media today!" --said no one ever (aside from those of us who work in marketing and we should probably do a better job of remembering that)

Social Media Managers don't need "tips and tricks" about how to do their jobs better--they need validation and confirmation that they understand what works best for their brands. They need communities to share and workshop ideas with--not algorithm hacks.

Let’s end the myth that social media managers need to be on call 24/7. 7-Eleven is open 24 hours a day and they don't expect a single person to work around the clock. If for some reason your business needs to have an SMM on 24/7, then you need to hire a team to work in shifts.

@brianne2k x.com/espn/status/20…

@jsstansel Wait I’m a Heat fan, what did I miss?! Been out with the kids all morning where is LeBronnnnn

"What if the Miami Heat posted that ON PURPOSE just to get the publicity!?" Really!? Have you ever actually worked in marketing a single day in your life? Do you know how hard it is to get a NORMAL piece of content approved much less a ridiculous strategy like that?

@socreativesart I know, right!?

@jsstansel People really think legal signed off on a 4D chess fake leak when social teams have to fight through 3 layers of approvals just to post a GIF.

@EricDrumm @jappleby I once accidentally posted a preview clip of a show a day before it was supposed to go out. (I pulled the wrong file from my desktop) I felt like I had been hit by a train when I realized it 30 seconds later and took it down. It was a ROUGH day for sure.

@jsstansel @jappleby Jesus. One time I put up a tweet about a show saying it was on the wrong network and I thought my boss was going to actually murder me.

This is an all-time social media mistake. Quite literally affecting billions of dollars of industries between the NBA, gambling, & basketball merchandise. It actually gets 100x worse if LeBron DOESNT sign with the Heat.

Many small businesses ask for the support of local communities by "shopping small," but when they need social media, photography, or graphic design they complain about the cost and either use AI or expect the work to be done for "exposure." 🙄 Creatives are small businesses too!

@NickInVancity My DM's are open @peacock! 😅

@jsstansel You’d be perfect for it. Manifesting this for you 🤝

Have they chosen a social media manager for the Dungeon Crawler Carl adaptation yet? Because if not, I'd like to throw my hat into the ring. Just putting it out there...

Social Media Managers after somehow managing to beat the Facebook algorithm to get even just a 2% increase in organic reach…

@AnthonyYepez I don't even think Zuck himself has...

Meta business suite is still overly complicated, buggy, and frustrating. Trying to manage multiple business accounts is exhausting. Has anyone figured out how to master this yet?

Saying an intern (or AI) can run your social media marketing efforts is like looking at a piece of modern art and saying "my kid could paint that." In both cases, you're not respecting the medium and showing your lack of understanding of it.

One of the most frustrating parts of being a social media manager is that no matter how long you've worked in the industry or how many accounts you've successfully managed--there's a thousand people who've never run a brand account who all think they can do a better job than you

I'm worried that many small business owners are thinking, "Audiences aren't responding to our AI generated content, so let's post more often! After all, we can just have AI do it!" instead of realizing that audiences aren't responding to it because AI generated content sucks.

@svershbow And this gem too...

Unless you were a comic geek, most people didn’t know who Thanos was. But Doctor Doom is a household name! He’s an icon! No build up needed! Hell, his name says it all! DOOM!

“They haven’t built up Dr. Doom like they did Thanos!” What are you talking about? He’s Doctor Freak’n Doom! They’ve been building him up since 1962!

At some point in my career as a social media manager I will hire @airplanefactswithmax and Auto Parts Store Tina to collab on a promoted post for something...I just need the right project. But it WILL HAPPEN.