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Rockstar Games spent over a billion dollars making one video game. The most expensive movie ever filmed cost less than half that. GTA 6 is the most expensive piece of entertainment humans have ever made, and it launches in six months.
Full work on the game started in 2020, right after Red Dead Redemption 2 came out. Six years of development across Rockstar's studios worldwide. While that was happening, Rockstar's parent company Take-Two lost roughly $9 billion building the game. The hole was bigger than the budget itself. Most companies would have folded.
The reason Take-Two could afford this: GTA 5 sold 225 million copies. Only Minecraft has sold more in the entire history of video games. GTA 5 hit $1 billion in revenue three days after launch, faster than any movie in history. The franchise has earned over $10 billion since 2013. Twelve years after launch, the game still pulls in $300 to $500 million a year from in-game purchases.
Analysts now predict GTA 6 will earn $7.6 billion in its first two months. The game is expected to sell at $80 a copy. If 25 million people buy it on launch day, which is the conservative estimate, Rockstar makes back the entire budget in less than a day.
Take-Two is worth $41 billion on the stock market. Roughly a quarter the size of Disney. Their CEO told a room full of gaming executives last month that the goal is to become the No. 1 entertainment company on Earth. GTA 6 is how they plan to get there.
When Rockstar released the second trailer for the game, 475 million people watched it in 24 hours. No other trailer in entertainment history has come close.
Six months from now, the most expensive piece of entertainment ever made goes on sale. November 19 will likely become the biggest single-day commercial launch in the history of movies, music, books, or games.
The Game Awards@thegameawards
GRAND THEFT AUTO VI launches in 6 months from now on November 19, 2026.
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