Julia Bowman

Tiktok Highlights it’s top content trends of the year. A simple and stunning makeup routine was ranked number 1. What trends did you follow in 2023? Does the number one trend surprise you? #MKTG475 socialmediatoday.com/news/tiktok-hi…

@brynnlizzz @blairadowler I read this blog article as well and it made me rethink how simple social media marketing can be. You don’t need a lot of resources to make a name for something online! #MKTG475

@blairadowler This blog article can be applied to social media marketing 🤩 don’t forget the importance of the basics! Keep it simple & don’t over complicate!!! @blairadowler #MKTG475 theskinnyconfidential.com/howtobrand/

Well... maybe 1⃣ more question for #MKTG475 Fall '23-2: As we wrap, how have your thoughts toward social media and marketing changed? Maybe your perspective hasn't really changed? Do you now foresee yourself having a career in social media marketing? Why or why not? 🤔📲

@maja_dodik @blairadowler I agree with your opinion on social media marketing and user-generated content. It is a very fast growing technique for many business and has shown to be very successful. #MKTG475

@blairadowler I've discovered that user-generated content is the most successful content on social media. It doesn't need to be perfect; it should simply feel genuine and help people understand your brand. My current focus is on creating content and applying tools I've learned.#MKTG475

@blairadowler My thoughts on social media marketing have not changed, as I still feel that it is the most important/effective method of marketing in todays society. I do foresee myself pursuing a career in social media marketing and i’m excited to be apart of the growing industry. #MKTG475

Pinterest launched live test of new body type search filters. This feature allows users to take images and align them with their body type and shape. Do you think this is a good idea or will it cause conflict on social media?! #mmtg475 socialmediatoday.com/news/pinterest…

@daniellecann02 @blairadowler I completed agree that AI has become very popular and it is starting to consume the attention of the younger generation. #mktg475

@blairadowler I think the future is always unknown and it is anyone’s guess on what happens. With the future of social media specifically, I think AI will become very popular as it already very much involved in TikTok trends with doing pictures in certain eras in life. #mktg475

#MKTG475 Fall '23-2 Q6️⃣: Wow - it's our last Twitter discussion!🤯 We've talked about current social trends, mishaps, etc. Now, let's think about what's next. What do you think the future of social media marketing will look like? Emerging trends? How will it impact the world?🗺️🕹️

@Derek_Alemany @blairadowler I think that this is a very accurate prediction and I would love to see this happen in the marketing industry. #mktg475

@blairadowler I think we will see way more influencers start to create their own brand/products. Instead of working with a company to and use their platform. I wouldn’t be shocked to see more influencers selling their own products on their SM pages. #mktg475

@blairadowler I think the future of social media marketing will lead more into video content then pictures. With the expansion of TikTok and instagram reels, marketing with videos has been more popular than ever. This trend will continue to grow and old trends will fall off. #MKTG475

Instagram is launching new creation tools for reels and stories. Do you think this new addition will help with engagement?! I think new filters for the holiday season may be a big hit! #mktg475 socialmediatoday.com/news/instagram…

@LaurynFusca @blairadowler I love when videos have fun jingles or holiday music attached to them because it draws my attention in and really gets me in the holiday spirit! #mktg475

@blairadowler Fenty Beauty shared this post on their Twitter account recently to promote their Target drop. It was engaging because it announced the collaboration in a fun way. The video seemed like one I would see while scrolling on my feed! #mktg475

#MKTG475 Fall '23-2 Q5⃣: Let's talk content! Share a piece of original, organic social media content a brand or company recently posted that you found moving or engaging. Where did they post? How did you engage (like, comment, share)? Why did this content catch your eye?📷👀🤩

@LoayzaKatie @blairadowler I love this type of content because you can engage with the companies products and when things are customizable it’s more fun to shop and create gifts for others! I loved this post and I shared it when I saw it! #mktg475

@blairadowler The bright colors of this reel drew me in. Target did a great job of getting those budget-conscious shoppers excited with a true shopping experience. I didn't find it ground breaking enough to share, but I did like it, and the station-shopping concept was engaging! #mktg475

@blairadowler Joe and The Juice posted their holiday seasonal coffee flavors on instagram and it caught my attention because it has a nice holliday song attached to it and it includes popup words. I shared this content and I liked it! #MKTG475

X may be looking to bring back GIF profile images. As of now it is only a poll, but they are considering allowing users to add animation to their profiles. Do you think this is a good idea? Will it improve engagement on X? #mktg475 socialmediatoday.com/news/x-looking….

@sierrahartline1 @blairadowler I definitely agree with your strategy especially because a lot of Almost Heavens customers are college students so posting reels and relatable content will generate more customers. #MKTG475

@blairadowler Creating more user-generated content for Almost Heaven Desserts platforms can help boost brand engagement and create a sense of authenticity. An example is posting more Reels or content of customers. These trends resonate with users because it’s relatable. #mktg475

#MKTG475 Fall '23-2 Q4⃣: It's almost campaign planning time! What current social media marketing trends will you incorporate into a campaign and overall strategy for your client? Why do these trends resonate with social media users, specifically your client's target market?📷📹💻

@rlb00003 @blairadowler I think more interaction is a great idea because you truly know that your audience is engaged and interested when they are interacting with the information you are presenting. #MKTG475

@blairadowler I will incorporate more interaction with followers in my marketing strategy for my client. For example, Ruby Memorial Hospital's social media is directed towards spreading information. Interacting with users allows the followers to feel connected with the company. #mktg475

@blairadowler I will incorporate more user-generated content by getting different gyms around town involved in my clients business. If influencers and trainers post on their social medias and refer clients to Free Range it will optimize engagement with my clients target market. #MKTG475

There are four effective types of social media content: educational, visual, interactive, and storytelling. Out of these four, which one is most effective to you and why? #MKTG475 socialmediatoday.com/news/the-four-…

@LoayzaKatie I personally would not pay to avoid ads, but if I could do it for free I would. There are some instances where I do pay attention to shopping ads that pop up on my page, but for the most part it would be nice to eliminate them and just focus on peers post. #MKTG475

Would you pay $10/month to avoid personalized Facebook ads?👀 That's what some EU users will pay if they subscribe to the new version of FB that complies with EU privacy regulations. Interesting trade off between cost and privacy. Thoughts❓ #mktg475 socialmediatoday.com/news/meta-anno…

@shayemccoyy I saw this on my instagram feed the other day and I was so curious as to how it was going to be utilized. Thank you for sharing this article, I learned a lot about the new feature! #MKTG475

Instagram is now testing a new collaborative tool that would allow users to add photos/videos to a friend's carousel when invited to do so. Check out more info using the link! #mktg475 socialmediatoday.com/news/instagram…

@blairadowler A brand that has missed the mark with social media is Burger King. Not too long ago on International Women’s day they tweeted “Women belong in the kitchen”. In today’s society, speaking about sex and stereotypes is not a good way to utilize social media marketing. #MKTG475

#MKTG475 Fall '23-2 Q3⃣: Like all of us, brands (even major brands) make mistakes, miss the mark and/or fail. As we form strategies & campaigns, we may think, 'what if this fails?' What brand/company do you feel misses the mark with social media? Why? What should it change?📷⚠️❌