dani leigh-bachman cann

@Eric_Borman3 @UberEats Loved seeing them on screen together again! Especially after Matthew Perry’s death last year!

#WVU389 the Uber eats Super Bowl ad featuring Jennifer Aniston and David schwimmer was a friendly reunion that warmed the hearts of many #epic @UberEats

@NickBuccii I liked this one as well!

A super bowl ad that I thought was great was the State Farm one with Arnold Schwarzenegger. I thought it was funny and gave the comedic relief that it was supposed to. #wvu389 @StateFarm

I had no idea I was saying Temu wrong this entire time. @shoptemu #wvu389

My favorite commercial was the @UberEats one with Jennifer Aniston & David Schimmer. I love Friends, and it was great to see them together again. I would have loved it even more if David just yelled we were on a break after Jennifer said she did not remember him, lol. #wvu389

@blairadowler #mktg475

Well... maybe 1⃣ more question for #MKTG475 Fall '23-2: As we wrap, how have your thoughts toward social media and marketing changed? Maybe your perspective hasn't really changed? Do you now foresee yourself having a career in social media marketing? Why or why not? 🤔📲

This article talks about the top predictions on social media next year. It talks about the different social media platforms and changes that they are making and how it is predicted to affect that specific app. #mktg475 @blairadowler socialmediatoday.com/news/34-predic…

@BiancaC987 @blairadowler I agree with you on how AI will continue to change social media marketing. I do think all brands will be able to adapt as well since they have done so in the last 20 years as social media is always changing. #mktg475

@blairadowler In the future I think social media marketing will be the biggest way. The rise of AI will affect social media and other marketing aspects. Social media is forever changing so it’s unknown what it will really be like in the future. I think brands will still adapt . #mktg475

#MKTG475 Fall '23-2 Q6️⃣: Wow - it's our last Twitter discussion!🤯 We've talked about current social trends, mishaps, etc. Now, let's think about what's next. What do you think the future of social media marketing will look like? Emerging trends? How will it impact the world?🗺️🕹️

@alexandralazz22 @blairadowler I agree, I know a lot of people shop on TikTok shop because they’re always on TikTok and so easily influenced that they buy a lot from there as well as the deals that they offer. #mktg475

@blairadowler I firmly believe that social media will be one of the most popular channels for online shopping. With TikTok and Instagram making it extremely easy for people to purchase items in just a couple clicks, I can see a lot of marketing being mostly social media based. #mktg475

@blairadowler I think the future is always unknown and it is anyone’s guess on what happens. With the future of social media specifically, I think AI will become very popular as it already very much involved in TikTok trends with doing pictures in certain eras in life. #mktg475

@alexandralazz22 @blairadowler I saw that video! I don’t own a Stanley myself, but it made me want to buy one and look into getting one since it was so durable! (Not that I would want my car to catch on fire). I also appreciated that Stanley even offered to buy her a new car! #mktg475

@blairadowler A TikTok creator named Danielle posted a video of her Stanley Cup surviving a car fire, and Stanley posted that it was a great example of how well Stanleys are made. Stanley said they would send her some products and also purchase her a new car. I liked this post and thought...

#MKTG475 Fall '23-2 Q5⃣: Let's talk content! Share a piece of original, organic social media content a brand or company recently posted that you found moving or engaging. Where did they post? How did you engage (like, comment, share)? Why did this content catch your eye?📷👀🤩

@LoayzaKatie @blairadowler I love when companies post relatable content of how an average person uses their products! It is so engaging and makes me feel connected to their store, especially when I see the product in person. #mktg475

@blairadowler The bright colors of this reel drew me in. Target did a great job of getting those budget-conscious shoppers excited with a true shopping experience. I didn't find it ground breaking enough to share, but I did like it, and the station-shopping concept was engaging! #mktg475

@blairadowler I was scrolling through Instagram when this Aerie reel came up on my feed. I LOVE Aerie a lot, but I do struggle to see what I think would look good on me or what type of outfit. This video helped out perfectly with showing me how to style some of their clothes! #mktg475

Have you been disappointed with Instagram’s new app “Threads.” Have been wanting to delete but couldn’t because then you’d delete your instagram? Well now you can in the near future as they are disconnecting the two to delete one! @blairadowler #mktg475 nytimes.com/2023/11/14/tec…

@rlb00003 @blairadowler I think that is a great idea! Connecting with other users is a great way to get engagement up and to be able to spread awareness about the brand and the hospital in general. #mktg475

@blairadowler I will incorporate more interaction with followers in my marketing strategy for my client. For example, Ruby Memorial Hospital's social media is directed towards spreading information. Interacting with users allows the followers to feel connected with the company. #mktg475

#MKTG475 Fall '23-2 Q4⃣: It's almost campaign planning time! What current social media marketing trends will you incorporate into a campaign and overall strategy for your client? Why do these trends resonate with social media users, specifically your client's target market?📷📹💻

@sierrahartline1 @blairadowler I completely agree. I think clients in general need to just post more relatable content in order to be more engaging and their customer based content is a great way to start becoming a bigger brand or organization! #mktg475

@blairadowler Creating more user-generated content for Almost Heaven Desserts platforms can help boost brand engagement and create a sense of authenticity. An example is posting more Reels or content of customers. These trends resonate with users because it’s relatable. #mktg475

@blairadowler My client would need to post more engaging content. Specifically having their families post their stories in helping someone else to connect with their organization since their organization is all about helping families who have lost their children in different ways. #mktg475

AI is taking over the world. It is not taking over the technology but now it will soon have a hand in the way we market products and things that we have in everyday life. @blairadowler #mktg475 blog.hubspot.com/marketing/ai-m…

@Brookewvu @blairadowler I think Stanley could do a lot more with their social media platforms to keep their cup as the most popular. In recent years, there have been many different popular comes and I hope they would learn from those brands in order to keep theirs as popular #mktg475

@blairadowler I think Stanley misses the mark with social media. Right now, they have such a hold on people with their cups. They don’t post like they should with the attention they have on them right now. #mktg475

#MKTG475 Fall '23-2 Q3⃣: Like all of us, brands (even major brands) make mistakes, miss the mark and/or fail. As we form strategies & campaigns, we may think, 'what if this fails?' What brand/company do you feel misses the mark with social media? Why? What should it change?📷⚠️❌

@Derek_Alemany @blairadowler Chipotles boorito promotion should have been more prepared, I agree. It is like with ticketmaster crashes because of the high demand for an artist, they should be more prepared and have their site working properly in these occurrences. #mktg475

@blairadowler Chipotles’ Boorito Promotion. The code can be used from 3pm-close, however when it started their app crashed allowing no usage of their app for hours. After advertising it all month consumers were upset, calling for companies to be prepared for high demands on their apps #mktg475