Kácio Willian
2.4K posts

Kácio Willian
@kaciowillian
I help Founders, CEOs and C-Levels amplify their audience and make their personal brand more valuable | +R$ 50 MM in revenue
São Paulo, Brasil Katılım Nisan 2014
1K Takip Edilen187 Takipçiler

this is one of the biggest secrets behind how we generated $2.8M for B2B companies:
multi-account linkedin funnels
while most founders post from 1 profile, we grab entire B2B teams and turn it into a 10-man GTM lead gen machine
and i’m about to leak the ENTIRE system:
- the exact profile infrastructure behind multi-account linkedin GTMs
(founder accounts, employee accounts, authority positioning, conversion-focused profiles)
- the profile setup responsible for turning profile views into booked calls
(headlines, banners, about sections, featured sections, custom buttons)
- the manus AI research stack that identifies what's already working in your market
- the competitor content intelligence system
(top-performing posts, engagement patterns, hooks, lead magnets, content formats)
- the ICP research workflow that extracts the exact language prospects use to describe their problems
- the warm lead extraction framework pulling decision-makers directly from competitor comment sections
- the content architecture behind multi-account distribution (authority posts, lead magnets, case studies, educational content, opinions)
- the lead magnet deployment strategy that allows multiple accounts to promote the same asset without looking repetitive
- the content repurposing engine that turns one post into linkedin content, twitter threads, lead magnets, emails, and outbound assets
→ the DM system responsible for converting commenters into booked calls
→ the warm outbound framework built around competitor audiences
→ the quote tweet chain strategy that expands distribution across multiple networks simultaneously
all backed by:
→ $950k+ added to client MRR
→ 50+ client Li accounts managed
→ multiple funnels generating $30k/mo
like + comment "SYSTEM" and i'll send you the full playbook
(must be following + RT for priority access)

English

Last month LinkedIn brought us 500+ inbound leads and 110+ booked calls. We didn't send a single DM for any of it.
That's not luck, it's a system. We built it for ourselves, wrote the whole thing down, and I'm giving it away.
Most founders treat LinkedIn like a megaphone: post, watch the views climb, then wonder months later why none of it turned into clients.
The system is the part that turns all that attention into booked calls, and it's what nobody hands you. But we are.
What's inside:
1. The exact prompts we use to stay consistent without burning out
2. How to position so the right buyers trust you before they ever get on a call (someone who's seen you 3+ times converts 2-3x better)
3. The content structure that pulls people off the feed and into your world, then keeps them there until they're ready to buy
4. How to set it up once and let it run while you're busy with everything else
5. The full step-by-step flow we run, agents included, ready to copy
This is how LinkedIn became 65% of our inbound at ColdIQ.
Comment LINKEDIN and I'll send it over. Follow me first so I can DM you.
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@brunofaggion "O LinkedIn é a caverna de Platão da internet." Como diria Raiam Santos: isso me faz coçar a cabeça...
Mesmo tendo o LinkedIn como minha rede preferida, e usá-la como plataforma de negócios, não posso discordar de você.
Português

Existe uma ordem inerente na internet em que redes mais hostis e esquizofrênicas geram a verdade, que é então diluída para as massas.
O 4chan, por exemplo, é extremamente hostil e psicótico. 99,99% é loucura e ruído. Mas é de lá também que saiu a notícia da morte de Epstein em primeira mão, bem como um dos filmes mais aclamados do ano (o Backrooms).
O Twitter é hostil, um lugar de teorias conspiratórias e suposições, mas uma boa fonte para encontrar especialistas falando sobre temas que não são noticiados em outras mídias. Em Dezembro de 2019 eu já acompanhava virologistas falando sobre o Covid aqui no twitter. Isso não se encontra no Instagram.
No Youtube, as especulações twitteiras são investigadas e mastigadas para o grande público. Quase nada surge em primeira mão lá, mas é onde as informações ficam mais legíveis e melhor explicadas.
O Instagram e o TikTok são as redes das grandes massas. O conteúdo do Youtube é transformado em "dicas rápidas", POVs e opiniões polêmicas porém domesticadas. Quem quer algo mais "cru" vai ao TikTok, já quem tem apreço à estética vai ao IG. Same same.
Finalmente, o conteúdo chega à última camada da internet. Depois de sanitizado, limpo de polêmicas e termos chulos, e passados mais uma vez pelo ChatGPT, o conteúdo chega ao LinkedIn.
O LinkedIn é onde você não vai encontrar nada verdadeiro, apenas uma sombra de algo que já foi verdade. Nada lá vai te surpreender. As informações perdem a nerdisse do Youtube, a raiva do Twitter, a autenticidade do TikTok e até mesmo o bom gosto do Instagram.
O LinkedIn é a caverna de Platão da internet.
É onde você vê projeções de um mundo real que acontece fora, e pessoas para acreditarem com você que essas ilusões são a realidade.
Não à toa, as pessoas chamam a rede de LinkeDisney. Um ambiente que relembra uma cidade real, onde tudo é exposto como fantástico e nada surpreende. Nada de ruim acontece.
O connoisseur da topografia digital de conteúdo escolhe com cuidado aonde transita.
Fique tempo demais nas profundezas da psiquê coletiva da internet, como o Twitter ou -- salve-se quem puder -- o 4chan, e você ficará louco, raivoso e amargurado.
Transite por muito tempo pelo Instagram, TikTok ou o LinkedIn e viverá uma vida de ilusões.
E é por tudo isso que eu disse que minha rede favorita é o Youtube. É o equilíbrio perfeito.
Gabriel Avelar@ogavelar
O X e o Instagram são como Esparta e Atenas. Uma sociedade é beligerante e construída no fogo do conflito a outra valoriza a estética e a filosofia. Se odeiam na maior parte do tempo, não conseguem entender a cultura uma da outra e pouquíssimas pessoas conseguiam transitar com sucesso por ambas. De vez em quando se unem pra enfrentar um inimigo comum. É divertido ver como a linguagem do Instagram é recebida neste site (Copy Thief Mega Brain) e eu ainda não conheci ninguém famoso no X levando isso para o Instagram.
Português

your competitors are spending hours creating content, growing their audience, and building a pool of engaged qualified buyers
and then ignoring 95% of them
every comment section on a competitor's post is a goldmine of warm leads who self-identified as interested in your exact topic, are active on linkedin, and will never hear from your competitor again
so i documented the ENTIRE system for using manus AI to scrape their best content, extract warm leads from their comments, and reverse-engineer the exact strategy driving their growth
here's what's inside:
→ the manus prompt that finds your top 5 competitors automatically
(linkedin URLs, follower counts, positioning descriptions. saves 2-3 hours of manual research.)
→ the content extraction system that maps their top 10 posts by engagement in one prompt
(hooks, comment counts, post types, topics. formatted as a table you can act on immediately.)
→ the pattern analysis that turns raw data into a competitive content brief
(hook structures, pain points referenced, best-performing formats, CTA patterns. this would cost $5k from a research firm.)
→ the lead extraction prompt that pulls 50-200 warm ICP-qualified leads from a single post's comment section
(name, profile URL, job title, company. filtered for decision makers. 15 minutes instead of 3 hours.)
→ the content pillar mapping + gap analysis that tells you exactly where to position against all 3 competitors
(what they all cover, what nobody covers, and the contrarian positions that would differentiate you instantly)
→ the 30-minute weekly maintenance routine that keeps the intelligence current
→ every manus prompt consolidated in one reference sheet you can copy and run today
all backed by $950k+ added to our clients' MRR through linkedin inbound funnels.
like + comment "SEND" and i'll DM you the full playbook
(must be following + RT for priority access)

English

@elonmusk is it possible to expand the "show translation" option to include articles, in addition to publications?
English

I run one sales transcript through a prompt and it gives me:
- 30 proven content ideas
- 5 story angles
- 5 objection handling posts
- 5 contrarian takes
- 5 mindset shifts
- 5 "aha moments"
This workflow took less than 60 seconds.
Most founders try to come up with content from scratch when their best ideas have been inside their own sales calls all this time.
Objections can be turned into content
Hesitation can be turned into content
Confusion can be turned into content
I turned it into a free prompt.
Paste your transcript. Get 30 ideas in 30 seconds.
Want it?
Follow me + comment "PROMPT"
I'll DM it to you :)

English

we've scaled COUNTLESS B2B SaaS from 0 past $50k/mo
but we NEVER used:
- cold outreach
- paid ads
- SEO
these methods BARELY work anymore for software companies
we always leverage linkedin inbound funnels
and i'm about to leak our ENTIRE system:
1. why traditional B2B SaaS GTM strategies are a deteriorating asset (and linkedin inbound is a compounding one)
2. the profile conversion layer that turns visitors into leads at optimized conversion rates (bio, banner, and about combo)
3. the content engine built around awareness stages not buckets (45% problem unaware, 35% pain aware, 25% solution aware)
4. the lead magnet machine that generates 500-5,000 comments per post (hook formula, perceived value stack, notion resource structure)
5. the data advantage that nobody in this space talks about publicly
all inside a step-by-step video masterclass available for free during 24 hours only...
like + comment "B2B" and i'll send you everything
(must be following + RT for priority access)
English

@eusouomatt Uma pena sua saída do Instagram, mas já ativei as notificações aqui no X para não perder nada. Te acompanho há anos e te admiro como pessoa e profissional. Sucesso em tudo, Matt. Deus te abençoe
Português

Algumas decisões (importantes?)
Faz um tempo que decidi sair do Instagram. De fato, também desativei meu LinkedIn.
A única rede social que mantenho ativa é esta, o X.
Como alguns sabem, criei uma empresa chamada Analog. Ela ainda não é uma "empresa" de fato. Possui apenas domínio, registro no IRS (CNPJ) e uma conta bancária vazia.
Por algumas razões, estou assumindo o blog da Pingback via Analog. Ele tem capacidade de fazer cerca de 500mil visitas únicas mensais em três idiomas: PT/BR, EN e ES.
O blog tem um legado grande de temas sobre marketing de conteúdo e assuntos relacionados. Está velho, desatualizado e carece de um grande e oneroso trabalho de recuperação.
Junto a isso, decidi retomar minha newsletter, que, agregando algumas listas, está com cerca de 550mil inscritos. Fiz uma limpeza profunda, então esses são e-mails ativos, com caixa de entrada válida.
A temática tanto do blog quanto da newsletter deve girar em torno de IA, claro, mas também de produto, marketing e growth, assuntos que domino, falo e compartilho a respeito há tempos.
Além do blog e da newsletter, a comunidade do Builders Work Club no WhatsApp passou de 1,2 mil pessoas.
A newsletter seguirá mais próxima da comunidade, com o mesmo nome. Já o blog, preferi manter em um domínio separado, decisão da qual posso me arrepender em breve, mas achei que era o melhor a se fazer neste momento.
Meu objetivo é seguir crescendo esses canais de distribuição, embora não tenha "nada" programado, por agora, para distribuir neles.
O trabalho será revitalizar, corrigir e colocar o blog de volta nos trilhos, reengajar a turma na newsletter e seguir fortalecendo a comunidade de builders no WhatsApp.
Nos próximos meses, vou compartilhar por aqui como estou fazendo esse árduo trabalho de recuperar e fazer crescer novamente um blog em três idiomas diferentes, bem como reengajar e crescer uma newsletter de grande porte.
Ah, e o que isso tem a ver com Instagram e LinkedIn? Nada, exceto que você não me encontrará em outro lugar, senão aqui no X, no blog e/ou na newsletter.
gm
Português

I spent 65 hours creating a NEW Miro board which shows you exactly step by step how I made $15M with my digital products business
it includes case studies of 8+ accounts on X doing $100K/month profits each
( including full funnels )
Comment “Miro” and I’ll send it to you via DM
**must be following + retweet to receive

English

Last 46 days:
• 6,600,000 views
• 2,500 followers
• 1,700 email subscribers
• 10 new clients
How?
Writing 30 minutes a day…
With AI.
I documented my entire workflow.
Inside, you'll discover:
• The "Viral Content Strategist" prompt to generate 200+ content ideas (that actually build your audience)
• The 30-minute AI workflow I use to gain 6.6M views
• The 67 rules that will make AI sound just like you
It took 3 years to build.
Yours for free for the next 48 hours.
Want it?
1) Like
2) Comment "AI"
3) Follow (so I can DM you)

English

BRO THIS IS CRAZY.
I built a FULL AI brand asset studio that generates your ENTIRE brand kit from one short brief.
→ Enter brand name and tagline
→ Describe your brand in one sentence
→ Pick your colors
→ Get app icons, Instagram posts, product mockups
The whole thing. In UNDER 5 mins.
Comment "BRAND" and I'll send you the entire workflow. 👇
English

You can now auto-DM every person who comments on your competitor's next viral LinkedIn post.
Installation takes 10 minutes.
Here's how the play works.
Your favorite creator in your niche drops a post.
It gets 5,000 comments overnight.
Every person in that comment section just publicly raised their hand and said "I have this problem."
Most businesses completely ignore them.
They keep blasting cold DMs to random profiles and wonder why nobody replies.
I just built a system that does the opposite.
It scrapes every commenter from a viral post the moment they engage and sends them a warm DM that references the exact post they commented on.
The replies land completely different.
You're the person who saw them engaging with content in their niche and opened a real conversation about it.
And it works the same way for LinkedIn events.
One event I found has 20,000+ attendees.
That's a lead list you can DM through every time you have something relevant to share.
Comment "METHOD" and I'll DM you the full walkthrough (must be following).

English

Alex Hormozi said the secret to getting $100M leads is one thing:
Lead magnets.
But, most people have no clue how to create lead magnets that actually turn into revenue.
So I built a FREE 2-hour video training that shows you how AI can do all of it for you:
1. Claude for research + idea generation
2. Claude Code to design a branded PDF in one prompt
3. Custom GPT your client's audience can actually use
4. Full funnel setup (landing page, email automation, ManyChat)
Comment "LEAD" and I'll DM it to you for free.
English

We generated 8M+ impressions and booked 600+ sales calls from LinkedIn in 9 months.
This is the full system behind it (and it's free):
A vast majority of people are posting on LinkedIn every day... and getting nothing more than a few likes from other freelancers.
A founder with HALF your experience is booking calls from every post.
It’s because hey have a distribution system and a content funnel that converts visitors into pipeline.
You don't.
And that single gap makes all the difference.
That said…
We built this guide internally when we scaled Workflows from 0 to 20 team members through LinkedIn alone. It worked too well to keep it internal.
What's inside:
1) LinkedIn distribution system explained (algorithm signals and performance-based reach)
2) 3-stage content funnel covering TOF, MOF, and BOF with specific formats for each
3) Profile optimization formula across 5 sections
4) Content pipeline workflow from Idea to Draft to Review to Scheduled to Live
5) 90-day content calendar with ~36 post ideas pre-mapped
6) Full LinkedIn tech stack with 20+ tools mapped by function
Want access?
• Like this post
• Reply "LINKEDIN"
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English

I wrote a 44-page book.
It's called the "One of One Writer's Guide."
Inside, I teach the systems, structure, and principles to master the art and science of social media writing.
The outline:
00) Brand Clarity
01) Writing Principles
02) Lifestyle Design
03) Systems Creation
04) Bonus Resources
Comment "WRITE" and I'll send it to you (make sure your DMs are open)


English

I built 7 Claude Skills that replaced 6+ hours of weekly marketing work.
Now I’m giving them all away.
The Founder Skills Vault:
→ Viral Content Generator
→ Content Pillar Generator
→ LinkedIn Content Analyzer
→ Lead Magnet Idea Generator
→ LinkedIn-to-X Converter
→ Warm DM Strategist
→ Lead Qualifier
This isn’t a prompt pack.
These are production-grade tools that run inside Claude.
It’s the same system I used to grow 7,000+ followers in 3 months.
Want it?
→ Like + RT
→ Comment “FOUNDER”

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