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"What language does your marketing speak?
When I say ‘language,’ I don’t mean English, Spanish, or Hebrew. Does your marketing speak to what your company is focused on internally, or to what your customer understands and cares about externally?"
your copy, pumped with the exciting capabilities of your business or product, may be true (and impressive!) but if your writing does not originate from the eyes and very mind of your customer, it simply will not land the way you want it to.
marketers must view the company from the outside in, rather than from the inside out—or risk being entirely incoherent to the marketplace.
timeless lesson today from @DanielBurstein & @MarketingSherpa newsletter.
marketingsherpa.com/article/case-s…
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