Kane Rocca

If you’re gonna read anything today, please give this a read i promise it will be worth your time… A lot of people ask how and why Its important to work so hard, why I’m disciplined, and why I care so much about really making this happen and making it in ecom/business. My stepmom told me something that really made it clear. She told me a story about how when she was younger her dad used to drive her through different areas of LA that are not as nice as where she lived, showing her how other individuals lived who are homeless, not as financially fortunate, living in tents, on the street, etc. he told her there’s only one difference between her life and those people’s lives. A paycheck. And I never really realized how the only thing stopping me or my family from being in that exact position is financial prosperity. You’re the same person, same potential, same everything, but the only thing stopping you from living on the street, not having access to healthcare, and not being able to live a healthy life… is money. Financial prosperity is beyond just materialistic shit. It’s your home. It’s what you can provide for your family. It’s the food you put on the table. It’s your health. It’s the ability to bless yourself and others. That’s why it’s so important to work so hard. Because the only thing that makes you different from the homeless man on the street with an empty stomach… is a paycheck. so when people ask me… kane why the money? this… this is why.

@roasbender yes this is from January brotha we doing consistent 10k days right now g just thought i would share this as my biggest day.

@kanerocca congrats bro, but aren’t these old screenshots, i keep seeing jacob post old stuff

100k/day… still in high school since a little kid i was always fascinated with challenges, i used to love rubix cubes, magic, etc… If i wanted too i would figure out a way to solve it or figure something out. i think my love for these challenges sparked my interest and passion for building a business, and of course, i know how important financial breakthrough is not only just for me and my own freedom but for my families aswell my mom always forced me to get good grades and do good in school, i always tried to find liberation from it because school caused me SO much stress i genuinely hated it. i realized the only way i could get out of going to college, stressing about doing good in school, and genuinely make a way for myself was through creating something of my own and doing something extraordinary that went against the path that my parents and society had for me. I failed so miserably in ecom for a year, worked 3 jobs, construction, restaurant, and an internship, all to fund my ecom journey and lost thousands and thousands but knew how important my breakthrough was. When i finally started to invest in my direct response knowledge, trenched learning how to actually make good ads, and stopped ripping and guessing that’s when i started to soar. crazy looking back at how far i came im ngl. This is just the beginning. I give all Glory to God he really helped me through it all, trust in him and you will achieve so much greatness and be blessed with so much abundance beyond your comprehension. Let’s keep building❤️ @spencepawliw @shauneng @zakaria_airak il be at the next mastermind lol. thank you for evolve, the free knowledge yall give, and for playing a significant role in where i am now. Yall changing lives out here lol

@spencepawliw 💙

@kanerocca Congrats brother foreal. You took all the action. Crazy to see how much you've accomplished at a young age

@nichdo_ yessir me and jacobs store

@kanerocca this so fire bro congrats is this u and jacob's store? or ur own separate

@tommyjxb what processor are you using rn?

Three months ago I started this health brand from zero As a first time founder, I want to start sharing some stories and lessons I learn along the way as this scales Also if anyone is doing similar numbers in health or beauty and want to connect, DMs are open So far: Lost $100k of subs getting banned on SP because of a supplier issue + reckless scaling (rookie move) Hitting a growth ceiling right now with just me, one editor, and one channel. So focusing on hiring and assembling our own team of savages My experience creating TikTok shop content myself and coaching 100s of other creators has been an advantage that’s translated well to our marketing strategy. And with AI I think marketing has never been easier. It’s been very fun diving deeper into direct response and understanding meta after years on TikTok only Product and retention on the other hand, has been a struggle. There’s been a big learning curve there. If we want to scale in our category the product has to be perfect. Packaging, efficacy, taste, unit quantity, etc. I never would have thought finding the right product packaging would be one of the most challenging things for this business Switching from China to USA manufacturing in the next month. New formula with top of the line ingredients that will improve churn, give us faster shipping + better customer experience, and we can confidently unlock the Amazon rocket ship. We are already getting a lot of searches from meta spillover that are unrealized (Chinese knockoffs are eating tho) There’s been a lot of failing and learning lessons but getting back in the trenches and chasing a new venture has given me a crazy drive to win that I haven’t felt in a long time $1m months soon