Kelp.Digital

✅ Macula MCP is live. And no, we didn’t build it to follow the hype. We built it because when it comes to images, video, and other creative work, AI agents still do the same thing: 𝘁𝗵𝗲𝘆 𝘀𝗰𝗿𝗮𝗽𝗲, 𝗮𝗻𝗱 𝘁𝗵𝗲𝘆 𝗱𝗼 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘀𝘄𝗼𝗿𝗸. -If you build with AI, that’s a legal and ethical headache. - If you create & publish original content – that’s your work being pulled into models without context or consent. 📌 Macula MCP allows AI agents to directly 𝗾𝘂𝗲𝗿𝘆 𝗺𝘂𝗹𝘁𝗶𝗺𝗲𝗱𝗶𝗮 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝗶𝘀 𝗽𝗿𝗼𝗽𝗲𝗿𝗹𝘆 𝗱𝗲𝘀𝗰𝗿𝗶𝗯𝗲𝗱, 𝘄𝗶𝘁𝗵 𝗰𝗹𝗲𝗮𝗿 𝘁𝗲𝗿𝗺𝘀 𝗼𝗻 𝗹𝗶𝗰𝗲𝗻𝘀𝗶𝗻𝗴 𝗮𝗻𝗱 𝗔𝗜 𝘂𝘀𝗲. No scraping, no guesswork.

We thought that GenAI would take jobs away from artists and writers. Turns out that is not exactly happening. Yet there is another threat, less obvious, but very real, linked to something deeply human - the temptation to delegate the struggle 👀open.substack.com/pub/termsofcre…

Efficiency’s ideal subject is no longer us, but more algorithms... Can we defend and maintain our role, not just as input, but as authors of original creation and thought? Or will we let the unpredictable spark of our existence be managed out in pursuit of efficiency?

Images, video, and audio files *always carry the context* models need, in a format they can unmistakably understand. 📌 We built Macula MCP as an attempt to 𝗰𝗵𝗮𝗻𝗴𝗲 𝘁𝗵𝗲 𝗳𝗹𝗮𝘄𝗲𝗱 𝘀𝘆𝘀𝘁𝗲𝗺 𝘄𝗵𝗲𝗿𝗲 𝗺𝗼𝗱𝗲𝗹𝘀 𝗹𝗲𝗮𝗿𝗻 𝗳𝗿𝗼𝗺 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝘁𝗿𝗶𝗽𝗽𝗲𝗱 𝗼𝗳 𝗶𝘁𝘀 𝗺𝗲𝗮𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗿𝘂𝗹𝗲𝘀. Now AI teams, agent builders, artists, and archives can plug into Macula MCP to get a *rights‑aware data layer* from day one - and finally stop treating culture as just “free training data.” Learn more: bit.ly/4nn2FDq

✅ Macula MCP is live. And no, we didn’t build it to follow the hype. We built it because when it comes to images, video, and other creative work, AI agents still do the same thing: 𝘁𝗵𝗲𝘆 𝘀𝗰𝗿𝗮𝗽𝗲, 𝗮𝗻𝗱 𝘁𝗵𝗲𝘆 𝗱𝗼 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘀𝘄𝗼𝗿𝗸. -If you build with AI, that’s a legal and ethical headache. - If you create & publish original content – that’s your work being pulled into models without context or consent. 📌 Macula MCP allows AI agents to directly 𝗾𝘂𝗲𝗿𝘆 𝗺𝘂𝗹𝘁𝗶𝗺𝗲𝗱𝗶𝗮 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝗶𝘀 𝗽𝗿𝗼𝗽𝗲𝗿𝗹𝘆 𝗱𝗲𝘀𝗰𝗿𝗶𝗯𝗲𝗱, 𝘄𝗶𝘁𝗵 𝗰𝗹𝗲𝗮𝗿 𝘁𝗲𝗿𝗺𝘀 𝗼𝗻 𝗹𝗶𝗰𝗲𝗻𝘀𝗶𝗻𝗴 𝗮𝗻𝗱 𝗔𝗜 𝘂𝘀𝗲. No scraping, no guesswork.

My latest article "Future of Content Licensing under MCPs and Agentic Commerce". Or why ´Context for Content´ matters now more than ever and metadata might just become the hottest thing elenatairova.substack.com/p/future-of-co…

Do AI robotic cameras mean a reduction in narrative integrity in broadcast journalism? digitalcameraworld.com/cameras/video-…

For creators, it can be a daunting task to monitor for #copyright infringement across the internet—let alone determine what steps to take next once an infringement is identified. We have some suggestions to help. bit.ly/3wtUgD4

How to stop your data from being used to train the algorithms: 👀scroll for clear instructions to opt out for the most prominent platforms that opt you in by default. And don't forget to add a 'robots.txt' file to your website 🤖🚫 wired.com/story/how-to-s…

We are spreading our roots in Cataluña 🟨🟥🟨🟥🟨! Kelp.Digital is now a proud member of Tech Barcelona 🥂 Come find us at Prier01 and say hi! 🎉

Unfortunately, this is happening way too often. Millions of original artworks get audaciously #freebooted daily.

We're launching UniLink on @ProductHunt today! Their algorithms got mighty weird, we're not shown on the list & votes/comments coming from those with a direct link apparently do not count🫠 😎But hey, you still can try Unilink anyways🤘 producthunt.com/posts/unilink-… #ProductHunt

Macula now automatically shields your images from AI training and data mining, disallowing any #DataScraping by default. We use both market standards to signal the opt-out in a machine-readable form: - IPTC Metadata Standard for AI/ML training and data mining. - Robot.txt

Singer Chappell Roan has been praised by photographers after she gave credit to the whole team that worked on her Interview Magazine shoot. petapixel.com/2024/08/28/pho…

Glass Imaging is approaching AI differently. It created a technology that uses AI to improve the details that actually exist and avoid the "hallucinations" that generative AI tends to produce. The results can be astounding. petapixel.com/2024/08/28/thi…

Halide’s new ‘Process Zero’ feature takes photos with no AI, no processing, no nothing theverge.com/2024/8/14/2422… via @Verge

A massive leak from inside Nvidia (emails, Slack chats, documents) show how it created a yet-to-be-released GenAI model. The leak shows that @nvidia scraped YouTube en masse, and had clearance from the highest levels of the company 404media.co/nvidia-ai-scra…

#Macula's hot summer update is here! 🤖🚫Protect Your Images from AI Scraping 🎩⏫Paid Plans for more storage & speed 🔎👁️‍🗨️Multimedia Search 🪲☑️Multiple fixes & UX improvements Here's what's new - read on: buff.ly/4dbpofs #macula #contentprotection #datamining

By ⬆️uploading ⬆️images to social media you essentially give them away 🪁 There's a better way to share: ✅- On your terms ©️- With your attribution preserved and displayed 👀- Publish once and track performance across all channels u.macula.link/rg8YU4ngRficUA… Try today with #Unilink by @Macula_link

🔮Predicting the future is magic. ✅Regulating it, our duty. The #AIAct is now a reality in Europe. The world's first comprehensive regulation on #AI has entered into force: →Addressing the risks of #ArtificialIntelligence →Europe to play a leading role globally #AIinEurope

How to properly cross-post content from your website to socials? ©️✅ In a new post of our latest #IndieWeb series, we take a closer look at two approaches to content syndication: #POSSE and #PESOS. Read on: buff.ly/3LHx50Y