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I've been playing around with Facebook traffic for a while now. It's still going strong. Stronger month by month, actually.
I recently shared my two current strategies in an email with the list, and people said that was helpful, so I created a post around that. Here's the X version.
(Hey, I said X and not Twitter! Maybe Elon knows what he's doing after all?)
The interesting thing about Facebook, is that there is no actual "blueprint" for an overall strategy. I've been experimenting with multiple pages, and talking to others who do well on Facebook, and they each have their "schtick" that works for them.
It's a bit like SEO, really. Just because something works for you, it may not work for someone else - and vice versa. You should tailor your strategy to your niche, site, audience and specific page.
I'm saying this because I'm seeing courses about Facebook traffic coming out. That's fine - people who decide to share their insights/finds for a fee is a legitimate business model.
And it's fine to buy these courses and learn from them - I would and do. Just don't expect silver bullets. I don't think there are any in Facebook marketing, anymore than there are in SEO.
Just saying, to keep things in perspective if you decide to read my post about my current strategies -
yeys.com/2-facebook-pag…
And here's the nutshell version for X -
I employ two strategies on our Facebook pages at this point.
1. Go viral and skim the cream.
Post super viral stuff, like memes and inspirational quotes. Append the most relevant link you have to that. The idea is that if a post reaches a million people, you just need 1% CTR to get 10K site visitor.
Before you get too excited - Getting to a million people isn't easy. Getting 1% CTR on a viral post is VERY hard. You'll be lucky to get 0.01%, realistically. But it's not impossible. The key is in matching up the Facebook creative with your article.
2. The Accumulative Clicks Strategy
Create content that resonates with the audience of that page and offers them value on solving a problem you know they're dealing with.
It's not something that they actively searched for, so you need to know the niche well to know their unspoken pain points.
Those posts won't be as viral but when done correctly, they offer a great combination of reach and high CTR. This is about getting averages of hundreds of visitors per post and drawing on the accumulative effect of repeating such posts multiple times a day.
More info in the post (including a few examples). You're welcome to ask more here, but please don't ask before you read the post. Thanks!