launch announcement ↘︎ introducing "the protocol" → design patterns and strategic insights for building better crypto products and brands. the only publication breaking down design, brand strategy, and creative direction for crypto as business infrastructure, not decoration. until now, this was invite-only. shared privately with my circle. today, it's open for everyone. If you found it useful, share it with your friends or rt. help me get this in front of the right people. here's the full story ↘︎ i've been working and obsessing over crypto brand, product, design and creative strategy for years. somewhere between the curiosity and the work, i started curating, organizing and writing everything down. breakdowns. frameworks. patterns. mistakes. things i wished someone told me earlier. never meant to build a publication. just kept curating and writing. put it on substack, ran it private, shared it with a few founders i trusted. then a creative block hit. i backed the whole thing up and deleted it. classic. came back eventually. reorganized everything. and realized - nobody else is writing about design, creative direction and brand strategy for crypto as business infrastructure, not decoration.` so here we are. same work, proper home. if you're a founder, vc, or designer in web3 - this is for you. welcome to the protocol:) ↓ read it here designprotocol.substack.com
