kitchn.io

@Fluent_HQ has been absolutely nailing it when it comes to automating their paid social operations. Together, we just released a case study showcasing how they tested over 8k+ Facebook ad creatives in 6 months & saved 42 hours a week on manual tasks w/ @kitchn_io 🧵 Thread 👇

Delegating operations is so 2014

@thejoshuageelen Impressive! Is it just organic?

@peterczepiga SOOOO 2016!

Big agencies are still out here excluding LAL audiences from one another and having 3+ separate retargeting adsets smh

@thercwilliams We've seen that many advertisers succeed with organic, yet product-focused ads

Do ads that are disguised as "content" actually convert? Isn't the default reaction for users to just enjoy the good content vs. find a reason to get inspired to take action?

@heyitsalexP If you have catalogue sales campaign running, pick up the products that generate most events and create ads just for them

Fashion brands can have 100s of SKUs. How do you pick which SKUs to feature in ads? 1. Core styles on replenishment (you have these, right?) 2. Core styles in new color ways 3. New styles that did well w/wholesale (if applicable) 4. Scroll-stopping styles

@PhilKiel It needs to be aligned very well with the landing page, other wise everyone will advertise with cute puppies :D

Thumbstop ≠ Conversion Rate, take the example below. Creative #2 has a much higher thumbstop but almost none existent conversion rate. Be wary of over optimising your hook or intro at risk of hook-bait.

@cmikulin Interesting! Assuming 18-29 use social channels as a way to find the products to buy, it makes total sense

Doing some research on retail/omnichannel and found some interesting stats. Mobile shopping apps are the preferred way to shop for key demographics: - 18-29 year olds - 30-44 year olds  - Consumers with more than 4 shopping apps 1/3

@LaurenLabeled Impressive! How many creatives did you test to find the winner ads?

For one of our clients, in just 2 days (May 24th-25th), We spent: $4000 We generated: $51,000 In 30 days, We spent: $30,000 We generated: $360,000 ROAS: 12x And it's just the beginning 🥂 See the full case study here: laurenlabeled.com/mandala-scrubs…

@PhilKiel How many hours have we wasted waiting for Facebook Ads manager to load ... :)

Conditional formatting in Ads Reporting 🤯 Ads Reporting, new features every month. Ads Manager, gets Pin and loses drop downs 🙈

@anzedetn Ads with lots of negative engagement scale much better than the ads with a just a few postitive comments!

I noticed something pretty interesting while doing creative analysis lately. Negative hooks have much bigger CPMs are positive hooks. Which makes sense as the platform wants a more positive experience. What are you guys seeing?

@ashvinmelwani Agree! there is sooo much data available on the platform, easy to spot opportunies for improvement instead of going for a brand new concept

I mentioned after the iOS update, our CAC went from $30 to $93. ❌ Embarrassing to say, we RARELY tested creative. After re-working our strategy I THOUGHT we needed to test 40-50 creatives a WEEK. It helped. BUT I changed my mind. You DON'T need to do that. Here's why. 👇

@Aazarshad Very true! Trying to maximise the short-term results with microtargeting or feeding enough data to Facebook to learn from...Seems like an easy choice to us

15 Things Successful Facebook Ads Marketers Don't Do:

Talking to 100s of paid social teams here @kitchn_io, this is how best performers organize their schedule to outperform their peers 🧵 Thread 🧵 👇

@benradack Brillinat! The more data you provide, the better the output is :)

ChatGPT is amazing for writing effective Facebook ads Follow these 5 steps to write the perfect prompt 👇 1. Write the objective 2. State the target audience 3. Provide background information 4. State the task 5. Provide additional constraints or guidelines for the task.

@foreplayzach Impressive! Do you do LinkedIn as well?

All of Jan 2022 we got 76 trial signups Today alone we did over 80 Zero paid ads

@DenneyDara Dropbox for storing creatives

7 Useful Tools for Digital Marketers and Content Creators youtu.be/kzzzZItFXUg Which tools are on your list? Any obvious ones I missed?

@heyBarsee @zapier @MobileMonkey @semrush @Agorapulse @spyfu @unbounce @AdEspresso What tools do you use to facilitate ad creative production?

You can start a digital marketing agency for free in 2022 : Work automation - @zapier Generate leads - @MobileMonkey SEO - @semrush Social media - @Agorapulse Competitors research - @spyfu Landing Page - @unbounce Facebook ads - @AdEspresso There is no right time

@TaylorLagace What do you think about the branded content tool in Ads Manager? Is it worth trying?

Over 8 years ago, there were easy million-dollar opportunities with Facebook ads. This year, the next gold rush in influencer marketing is here. Make 7 figures with it this year. 👇

@IstvanicMarin Indeed! Even if an ad has excellent CTR or CPC, there is no guarantee it will stay the same while spending 10x.

Facebook Ad Tip: The real indicator of the success of the Facebook ad is not your ❌ CTR, ❌ CPA or ❌ ROAS ✅ It's SPEND There’s no point in forcing FB to spend on an ad that has a lower CPA and a low spend FB knows which ad can handle the scale...