Klementyna de Sternberg Stojałowska

I'm running a free brand voice workshop Dec 10th, 1pm GMT. "You've Worked Too Hard to Sound This Generic" Story + Personality foundations from SPACE - for consultants tired of blending in. Register: go.thegoodcopywriter.co.uk/webinar-regist… 🧵 What we'll cover:

If you've ever deleted a LinkedIn post three times because it doesn't sound like you, this explains why. You write "passionate about transformation" and deep down know it isn't your voice. Borrowed language wins. Full story 👇linkedin.com/pulse/what-i-g…

@SwampFoxDefiant @DanielPriestley Yet it begins with, and from, the founder's voice - especially in the era of AI (which is brilliant, but flat without rules).

@DanielPriestley What keeps the business going if it's dependent on your voice alone to promote it? If you're incapacitated or dead does the business die with you? I think relatable, repeatable & reliable outcomes are what people want. Systems are the key. Not so much the founders voice.

As a Key Person of Influence, you're not going to be sharing pictures of your breakfast, revealing details of your personal life, or leasing a Ferrari in a ploy to get some more followers. What you'll need to do is to shine a spotlight on your business and what it can do. You won't be saying 'look at me'. You'll be saying 'look at that'. It must, however, be you that's saying it. The voice of you - the founder - will be orders of magnitude more powerful that the faceless brand of your business. Want to learn the exact strategies to become a Key Person of Influence in your industry? Join my next online event - it's free: bit.ly/48eSSIf

4/ The replacement method: How to find borrowed phrases in your copy and replace them with language that's yours. One sentence at a time. Defensible positioning. Repeatable system. 60 minutes. 10th Dec 2025, 1pm GMT. See you there.

3/ How to give AI proper boundaries Most people: "Make it sound professional" Result: Generic consultant-speak Better: "My Story is X. My Personality uses these words, not those words." AI scales your voice. But first you need one worth scaling.

I'm running a free brand voice workshop Dec 10th, 1pm GMT. "You've Worked Too Hard to Sound This Generic" Story + Personality foundations from SPACE - for consultants tired of blending in. Register: go.thegoodcopywriter.co.uk/webinar-regist… 🧵 What we'll cover:

@daraobriain But kit kat has a field day.

If I was Amazon, I probably wouldn’t be running quite as many ads for AWS today.

@JANUSZCZAK Giddyup.

The National Gallery has just announced that its Stubbs exhibition next year will focus on this LIFE SIZE (!) painting of Scrub, a racehorse owned by the Marquess of Rockingham who also owned the famous Whistlejacket. It's in a private collection. Only seen in public once before.

@JANUSZCZAK @DrJaninaRamirez Please tell us you're filming this epic quest.

Swan hunting in Ealing! Here am with my fellow Eastern European @DrJaninaRamirez setting off on a swan hunt in Acton. We’re very fond of Swan Stuffed With Carp, a great Polish speciality. Now that Nigel Farage has blown the whistle on us, I hope there are some swans left to eat!

@JANUSZCZAK Was this taken at the Polish Hearth (Ognisko Polskue) by any chance? The layout and the floor look familiar...

With my daughter after the Wyspianski opening last night at the NPG. So nice to talk a bit of Polish!

@JANUSZCZAK There was one Russian comment after the talks with the US that stayed with me: they said nothing will be decided behind Ukrain's back. Somehow, it makes me feel as if the deal has already been done.

Unbelievable…

@DanielPriestley The ones who like you already are more likely to like you than those who do not. 😉 People like to dee themselves as consistent.

Oversubscribed businesses spend more money on their existing customers before they spend money on their prospective ones. Why? Because if you get it right, your existing customers go out and do your marketing for you. You should take at least 50% of your traditional marketing budget and transfer it to the ‘being remarkable’ budget. If you do, your products or services will sell because other people will spend money on marketing, and then people find you.

@JANUSZCZAK When in doubt: shall.

Gallery Borghese, Rome. Shall I or shan’t I? #Bernini

@DrJaninaRamirez Will it be recorded? Any chance of digital access? Pretty please.

I’ll deliver this lecture tonight with every fibre of my being hoping the people of the US vote for the best option - which in this case happens to be a woman. Tune in online as a warm up act before the #USAElection2024. #VoteKamala - because History has its eyes on you.

@DrJaninaRamirez Shockingly, it is also often true among women. How is it that we have to learn and relearn confidence in ourselves and our gender? Oh, wait: social history came knocking and gave me the answer.

Link on BBC news now - ‘If Harris wins it will be the first time a woman has been president. If Trump takes the vote it will be the first time a convicted criminal is elected president.’ That’s the choice. A female in power is so counterintuitive that this is the option!!

There always is more information to find out. Discovering "why" brings us to the core of the problem. Keep asking. linkedin.com/posts/klemens_…

@theAliceRoberts @StillGav It's not a sandwich. It's a meal 😋

@StillGav Spinach falafel, hummus, lettuce, cucumber, carrot, beetroot, avocado, tomato, orange pepper, mango chutney on wheat & rye sourdough!

I’m so busy writing about the plague of Cyprian, I forget to eat. Luckily my husband is wonderful!

Biscuits & pasta donated to the #Nelson #CurryOnTheStreet food bank. Big thank you to the kind @LidlGB customer who bought some of the pasta when we weren’t allowed more than 12. #Kindness4Amani

@JANUSZCZAK Still, scary. I wonder who in the audience will check the facts. Even if they can.

Absolute proof of Putin's stupidity. Poland DID NOT EXIST in the 19th century. It had been divided up by the Russians, Germans and Austrians. The Russians started World War II on the SAME SIDE AS THE NAZIS. In 1939 they invaded Poland. Only in 1941 did they change sides.