Knife
274 posts

Knife
@knifebuilds
Documenting $0 to $1M in sales this year 2026 with a new Ecom brand.
Katılım Ekim 2025
191 Takip Edilen226 Takipçiler
Knife retweetledi

On organise le 3ème meet-up physique de la Zecom Academy, début juillet sur Paris.
- Plus de 130 membres
- Plusieurs membres à 15-20k/day
- À boire et à manger...
C'est réservé exclusivement aux membres de la Zecom, mais on fait gagner 1 place à une personne externe dans ce tweet. 🎁
Pour participer :
👉 RT + commente "Zecom Academy"
TAS le mercredi 13 mai à 18h sur mon telegram.🫡

Français

most ecom brands use Claude like a chatbot
the ones scaling faster connect it directly to Shopify
Claude reads the messy parts of the business
customer reviews
ad comments
product pages
refund reasons
winning creatives
conversion data
then turns all of it into better angles, hooks, offers, and landing page tests
Shopify shows what actually converts
Claude explains why it converted
then it writes the next test from that signal
that’s the loop
not random prompts
not “make me an ad”
not generic ai content
real store data → better strategy → better creatives → more sales
this is how Claude becomes an ecom growth system
rt + comment “shopify” and i’ll send the workflow
(follow for dm)

English

Pourquoi tous les trucs en e-com au début paraissent-il insurmontable ?
Je suis entrain d'essayer de comprendre comment faire un setup meta propre via navigateur anti-detect dolphin + proxy + compte employé fb reinvated.
C'est quoi ce merdier pas possible ??? mdrrr
il y a tellement pas de contenu sur ca en + j'ai l'impression...
Je suis preneur d'aide si jamais.
Français

just spent 4h researching EVERY claude code use case for ecom…
found ways to automate:
- inventory management
- customer support
- market research
- content creation
- financial analysis
- email marketing
- google ads
then i put EVERYTHING i learned in a step-by-step guide
like + comment “CLAUDE” and i’ll send it to you
(must be following + RT for priority access)
English

UNILEVER TO ACQUIRE GRUNS FOR UNDISCLOSED SUM IN HUGE VMS SPLASH
Grüns, one of the best stories in CPG of the last decade, has been punctuated with a massive deal to Unilever. The VMS M&A wave is in the early innings!
Financial terms weren't disclosed, but given Gruns' disclosed revenue, growth rate, and Unilever's annual stated M&A budget - it was definitely a big one.
The Numbers
- Founded: August 2023 by Chad Janis (confirmed a chad)
- $100M ARR: May 2025 (month 21)
- $300M ARR: August 2025 (month 24)
- Last valuation: $500M (April 2025 funding round led by Headline)
- Profitable within 14 months of launch
Price undisclosed, but the $500M valuation set the floor 12 months ago. With $300M+ ARR at the time of deal announcement, rough benchmarks:
- Huel acquired by Danone for ~3.4x revenue - 2026
- Liquid I.V. / Unilever - ~2.6x revenue - 2020
- Dr. Squatch / Unilever ~3x revenue - 2025
- poppi // PepsiCo ~3x revenue - 2025
Unilever has been making an all in effort into personal care and wellness, with brands like Liquid I.V. & Nutrafol set to pass $1B in sales, UL is putting together a formidable wellness portfolio. Plus, they spent $1.5B on Dr. Squatch last year.
Early investors include Sugar Capital, Vanterra Capital, and more.

English

@YujiroEcom Je doute si le maroc est bien pour lock in, lasie est mieux je pense
Français

🚨 EXCLU — J'étais sur place.
BrandSearch 🇲🇦 a sauté sur TrendTrack 🇩🇿 sans prévenir.
Rabby ( ANTI FITNA) a tout tenté.
📸 Les images sont insoutenables.
#Fitna #BrandSearch #TrendTrack
cramptologue@cramptologue_
@Rebenga992 L’extension rabby qui separe brandsearch de la fitna avec le logo vert moche la
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