The Knowledge Nest

Your Black Friday prep starts weeks before the sale, not the night before. AI can help you do 80% of the work early. Here’s how👇 theknowledgenest9.gumroad.com/l/ai-blackfrid…

@ecomchasedimond Nice share! Really appreciate it

The 5 P’s of Marketing Every Marketer Should Know:

@kurtinc @BallinFil 100%. Most brands treat Black Friday like a discount frenzy instead of a trust-building moment. The best campaigns start weeks earlier. Warming the audience, testing offers, and personalizing with AI. You can’t automate loyalty, but you can automate clarity.

"Black Friday is not an excuse to send garbage to your customers." Every year we ask a marketer for their go-to Black Friday strategies this November. This year our expert email marketer is @BallinFil because I've been following him on X this year and learned a lot from him. Filip Pejic sent 500 million emails in 2024 for his 7-8 figure DTC clients at Bedford Marketing. But the strategy that moves the needle isn't what most brands think. Here's what he learned: You're starting too late. The brands hitting their Q4 numbers? They went aggressive November 1st. Not Black Friday. Not Cyber Monday. Three weeks before everyone else. We broke down the framework on the podcast: → The three-week structure 8-figure brands use → Why buy-two-get-two beats 25% off site-wide → Five emails on Black Friday (and why that's conservative) → The mobile subject line problem costing you opens If you're planning two emails on Cyber Monday, this episode will change your entire strategy. Link in replies.

You don’t need more ads. You need better systems. I broke down my full AI-powered Black Friday system here 👇 theknowledgenest9.gumroad.com/l/ai-blackfrid…

🚀 Step 3: Automate your follow-ups Abandoned carts, thank-you emails, review requests - set them once and let AI handle the rest.

Before you spend a single dollar on ads this Black Friday… Fix this first 👇

Teach what you learn. The best way to remember is to explain it. 🧠 #LearningHack

Most e-commerce stores don’t fail at Black Friday because of bad offers. They fail because they start planning too late. AI tools like ChatGPT and Notion can plan, write, and schedule your campaign weeks ahead — even if you’re a solo founder. Efficiency > panic. Always.