Krishna Murari

Excited to launch India’s best Air Purifier. It’s the need of the hour and we needed one like yesterday. So we designed, engineered and produced it. Almost 2 years of R&D and 100s of hours perfecting airflow. Here is JB to the world.

junkorexic omad - 560cals

Seeing a bunch of delivery men from Swiggy, Zomato, Blinkit, Flipkart Minutes all lined up outside my apartment complex gate last weekend, and seeing the security guy tasked with onboarding them struggling, and arguments breaking out between the riders and the security guys, made me wonder how big a problem the last mile is in quick commerce and delivery in general. Especially with regards to large gated communities like mine (800+) apartments. And there are a lot of apartment complexes / gated communities like mine. A MyGate study in '21 estimated that in the top 50 cities in India there were 16m HHs across 130k gated communities (32% of overall Top 50 Cities households but accounting for 43% of overall consumption in Top 50 Cities). Of course, 5 years since, these numbers would only have grown. Increasinly more and more affluent Indians are moving into these gated communities. Back to the last mile problem in these gated communities. There is efficiency in picking and maybe getting to the complex; but that last mile of getting inside the complex, then navigating through the complex and reaching the house is messy. Traveling within large complexes has its own problems; inside complexes, Google Maps does not always work properly. Add to that there is waiting for the lift; sometimes these guys have to wait for a service lift and so on. It made me wonder if the likes of Blinkit, Zepto etc are thinking of solutions where they unbundle the delivery, separating out the last mile. Just like they have a specialist picker to navigate within the dark store, they could have the equivalent of that for the last mile in a delivery person inside the apartment complex. In large complexes, they could try out an experiment where they keep 1–2 people (in partnership with the apartment society) inside to do the delivery. The rider comes, hands it off to this counterpart inside, and this inside person does the last-mile internal delivery. Of course there will be some idleness for this person and there could be times where even 2 people inside are not enough; but it solves a few problems - reduces the number of riders entering the complex who all need to be cleared by security - solves for riders being unfamiliar with the internal layout of the complex - reduces random people movement inside the complex One thought is to have, for example, a buggy that collects all these deliveries from and just goes around delivering. This could be an interesting revenue idea for a NoBroker / MyGate. Given they are well-entrenched with the apartment complex sociey management, they could propose an arragement where they keep a few delivery folks inside who aggregate these orders and deliver, and charge Blinkit / Zepto for delivery. These apps could send the relevant order data to MyGate or NoBroker; and the MyGate / NoBroker person inside could collect and deliver internally. I am sure enough folks within the QCom / food delivery companies would have thought about something like this, or tried a few experiments. If so, would love to know what they learnt / think?