
I really enjoyed chatting with Amit Prakash for an episode of his Effortless Podcast, where we talked broadly about the evolution of the Growth function and how to apply it as AI changes product and growth roles. Check it out at youtu.be/z4pRzZAo0DEto

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Amit Prakash@amitp42
@krudin founded the growth function at both Meta (when it was Facebook) and Google. He led the transformation of ThoughtSpot from Sales lead GTM to Hybrid, PLG, and SLG motion. Now he is helping startups use these ideas. There is no one better than Ken to learn about product-led growth. I sat down with Ken for the latest Effortless Podcast episode to dig into what actually works in growth. We covered everything from early-stage tactics to scaling challenges youtu.be/z4pRzZAo0DE
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