KMak | Creative Scientist

Generative AI is the ultimate DIY tool, but it has brought us to a dangerous baseline: aesthetic perfection is now cheap, and brand homogenisation is the new risk. The true cognitive gap in modern marketing isn't execution—it’s strategy. Riding the Consumer transforms creative direction from an abstract art into a rigid business framework. You will learn not just how to build an image, but the science of why it works, giving you the power to capture attention and drive undeniable ROI.

@SueNyathi Congratulations!

Brilliant initiative. Accelerating Southern Africa’s creative economy requires a definitive shift from purely expressive disciplines to applied, industrial creativity that drives tangible GDP growth. I explore these exact practical solutions and frameworks in * The Architecture of Ingenuity * Creative Transformation, and * Industrialisation of Creativity in Developing Economies. Let’s connect—they would make a powerful, actionable addition to the delegates' resource package.

Join us in Gaborone as we convene leaders, investors, policymakers, and creatives to explore practical solutions and unlock the partnerships needed to accelerate Southern Africa’s creative economy. #ACEL2026 #AfricaCreativeEconomy

The Africa Creative Economy Lens 2026 heads to Gaborone, Botswana, with a focus on the SADC region. Home to more than 380 million people, SADC represents one of Africa’s largest creative & cultural markets, with potential for creative enterprise & cross-border collaboration.

@elonmusk Very

Interesting

@socratesccost 🤔Interesting

here ae some of the University Degrees China has cancelled because of AI; Following the nationwide higher education restructuring referenced in Screenshot 2026-06-15 at 12.11.30 am.jpg, the Chinese Ministry of Education and individual universities have aggressively revoked or suspended degrees deemed underperforming, oversaturated, or easily replaced by artificial intelligence. According to data tracking the massive wave of program adjustments between 2020 and 2026, the specific majors and degree paths most heavily targeted for cancellation or discontinuation include: 1. Media & Creative Arts Translation and Interpretation (Heavily replaced by highly accurate AI translation tools) Photography (Canceled as an independent major due to ubiquitous digital and self-media tools) Comics / Illustration (Displaced by generative AI image creation tools) Cinematography (Merged or phased out to give way to broader digital/intelligent media production) Animation (Cut due to rapid AI integration into rendering and animation pipelines) Broadcasting and Directing Drama and Film Literature 2. Design & Applied Arts Product Design (Heavily cut due to poor employment prospects and AI handling core modeling/rendering tasks) Visual Communication Design New Media Art Apparel and Fashion Design (Frequently revoked due to market over-saturation and shift to AI design tools) Digital Media Arts 3. Management, Administration & Business Information Management and Information Systems (The single most frequently eliminated major nationwide due to outdated curricula) Public Affairs Management / Public Administration (Widely cut due to heavy overlap with other general management fields) Marketing (Phased out across many campuses due to shifting digital advertising landscapes and over-saturation) Logistics Management Tourism Management Exhibition Economy and Management Urban Management 4. Technical & Language Fields Information and Computational Science (Frequently cut or heavily restructured into AI and data science tracks) Environmental Engineering (Suspended at multiple technical institutions to pivot toward resource recycling and energy economics) Specific Foreign Languages (e.g., Japanese, English, French) (Many specific language programs have seen enrollment stops as universities pivot toward broader international business or cross-disciplinary majors) These cuts are part of a deliberate "professional slimming" process designed to free up institutional funding and resources for upcoming strategic fields like embodied intelligence, robotics engineering, smart grid information engineering, and synthetic biology.

@NightSkyToday Depends on the purpose of the meeting and whom they have representing them on their side. But assuming a well intentioned meeting for mutual advancement of the species, it must be netheir a politician, religious leader nor an oligarch. It would be unwise to send the most corrupt

If aliens requested a meeting with a sole individual to represent the human race, whom should we send?

@chefsevenn Biltong

Be honest, what’s your first thought when you see this steak?

@baba_nyenyedzi This is not the first time the world has been sold the story of a better world for mankind than the one we already inhabit. Proceed with caution.

Friday drinks at 3pm Is colonizing Mars a worthy human pursuit? The markets seem to think so as they back SpaceX. Is this 21st century colonialism? GoZ to introduce a local content ACT to curb the importation of certain imports. Wise move?

The proposed Local Content ACT is a vital step for Zimbabwe, but it must come with a strict "like-for-like" quality requirement. Otherwise, we risk railroading our people into accepting substandard goods and a curtailed quality of life. Local content should absolutely be promoted, but we must remember that the true impetus for maintaining quality standards is the threat of competition. With our NDS2 ambitions for global competitiveness, pressure from imported goods is exactly what primes our local producers for the international stage. Only high-quality products deserve market protection. Historically, insulated markets have bred systemic complacency—this lack of domestic innovation is precisely what created the vacuum for imports in the first place. We must be careful not to sabotage our global ambitions by shielding local industries from the very competition they will inevitably face abroad. Competing locally against imports is an opportunity for benchmarking, reverse engineering, and preparation as Zimbabwe's industries gear up for the global stage. It is not a threat—it is an opportunity.

@KingJayZim @hbanhire @classic263 Only Great people face resistance Kule. But for the Great, there are always other avenues ‐— it's their loss.

OFF AIR UNTIL FURTHER NOTICE. Following complaints and behind-the-scenes lobbying by a disgruntled presenter, someone I worked alongside at Radio 3 back in the day, @classic263 Radio management has decided to suspend my show The #PyjamaParty and other diaspora-based programmes for now. Firstly, I want to sincerely thank the Station Manager, Terry Mapurisana for the opportunity, the belief and the foresight to bring former Radio 3 broadcasters back onto the airwaves, even if only for 55 minutes once a week. He understood something others clearly did not, that listeners still value authenticity, experience and the familiar voices they grew up with. Sadly, that vision appears to have been undermined. What began as a passion project to reconnect with audiences and breathe fresh energy into radio somehow became a source of jealousy and discomfort for certain individuals behind the scenes. Ironically, the very programmes now being suspended contributed immensely to listener growth, online engagement and the station’s visibility, playing a significant role in Classic 263 Radio winning the Diaspora Online Radio Station of the Year 2025 award. Yet instead of celebrating the revival of listener interest and the return of appointment radio, some chose bitterness over unity. For the record, none of us were paid for these shows. We gave our time, our experience and our passion freely, purely for the love of broadcasting and the listeners who welcomed us back into their homes, cars and headphones every week. It is heartbreaking when opposition comes not from outsiders, but from within. To every listener who supported The #PyjamaParty and the other suspended programmes, thank you. Your support reminded us why we fell in love with radio in the first place. They may remove voices from the schedule. But they cannot erase what those voices meant to people. As always, my Friday, Saturday and Sunday shows will continue to be available on the Soul Shack Radio. YouTube and SoundCloud for those who miss the live broadcasts. Godo rine ka blaz kacho kane munhu pasi.

@ValaAfshar Given our obsession with music .........?

If you want to find the secrets of the universe, think in terms of energy, frequency and vibration. —Nikola Tesla

@DrShopera Congratulations!

Happy to share that I've been promoted to Senior Principal Scientist at Pfizer! Grateful for the opportunity to continue to innovate & deliver meaningful impact for patients. Thank you to colleagues, mentors & partners I've worked with over the years for your immense support🙏🏾🙏🏾!

@RaminNasibov Disruption

Design must always be handled with care. It creates the illusion of being as simple as slapping some color, text, and imagery together—but it is actually a treacherous path through quicksand. I think you’d enjoy reading my book, Riding the Consumer by K Mak: The Science of Design and How Graphic Design Works.

𝗖𝗮𝗶𝗿𝗻𝘀 𝗙𝗼𝗼𝗱𝘀 has officially rebranded its legendary Spuds potato crisps, and local snack lovers are not happy about it. The manufacturer dropped its classic brown packaging for a modern, multi-colored look designed to separate flavors visually on the shelf. However, the change has triggered an immediate wave of resistance from loyal Zimbabwean consumers. The snack controversy divides the market: 🔥 𝗧𝗵𝗲 𝗡𝗲𝘄 𝗟𝗼𝗼𝗸: Critics claim the sleek, colourful refresh strips away the brand's nostalgic identity, making it look generic. 👅 𝗧𝗵𝗲 𝗧𝗮𝘀𝘁𝗲 𝗗𝗲𝗯𝗮𝘁𝗲: Despite Cairns swearing the recipe remains untouched, hardcore fans insist the actual taste has changed since the packaging swap. 🎨 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝗮𝗹𝗶𝘁𝘆: Brand updates often trigger resistance in Zimbabwe, where consumer attachments to childhood staples run deep. Whether it’s psychological or a secret recipe tweak, Cairns has an uphill battle to convince brand zealots that the crisp inside is still the same OG Spud. 🥔❌ Join the 𝗭𝗶𝗺𝗽𝗿𝗶𝗰𝗲𝗰𝗵𝗲𝗰𝗸 WhatsApp Channel for more updates and retail market trends: whatsapp.com/channel/0029Va… #Zimbabwe #CairnsFoods #SpudsRebrand #SnackTrends #Zimpricecheck

@baba_nyenyedzi This Spuds issue is very interesting. I think you'd enjoy reading my book, "Riding the Consumer - by KMak" - the Science of Design and how Graphic Design Works.

Gen Alpha and Gen Z have little attachment to the past and even less association with the sentimental pull of the 1990s. When they pick a snack for school or playtime with friends, they are responding to the present, the psychology of choice and the visual language of their own age. So each flavour of Spuds carries a colour not the old version of the same cardboard package. Nostalgia may move adults, but it rarely moves the child standing in front of a shelf. The market is with the young not old… Try and imagine what a 6yr old will pick?

@KingJayZim @CairnsFoods You've hit the nail on the head there, Sekuru. I think you'd enjoy reading my book, "Riding the Consumer - by KMak" - the Science of Design and how Graphic Design Works.

#TheSpudPackagingDebate @CairnsFoods I thought I'd wade into a very "important" Debate 😆😆😆 Just to lighten up, because the new packaging for Spud Potato Crisps has sparked widespread interest Personally, I preferred the original packaging. That rustic "sack of potatoes" look gave the impression that these crisps had come straight from the farm to the snack table. It felt authentic, simple and wholesome. Whether consciously or subconsciously, it created the impression of a fresh, natural product. The new packaging leaves me cold. It looks flashy and outlandish, and seems to borrow heavily from design trends already used by other crisp manufacturers. Ironically, in trying to look more modern, it has lost some of what made Spud stand out in the first place. The old packaging was unique. On supermarket shelves crowded with brightly coloured packets all competing for attention, that humble sack-of-potatoes design was instantly recognisable. The new look screams corporate. It feels less "farm to snack table" and more "factory line to truck to supermarket shelf." The old packaging told a story. It connected the product to the humble potato and the farmers who grew it. The new packaging feels more concerned with fitting into modern retail trends than celebrating what made the brand distinctive. Perhaps that's the challenge with branding. In trying to attract new customers, companies sometimes risk alienating the very people who helped build the brand in the first place. The old packaging said, "grown in the soil." The new packaging says, "designed in a boardroom." Maybe I'm just being nostalgic. 😅 What do you think? Is the new packaging an upgrade, or has Spud fixed something that wasn't broken? Team Fulo has a poll. @TeamFuloZim

@baba_nyenyedzi 😶

When all is said and done; when we strip away all the gadgets and every worldly and synthtic thing — including manufactured lifestyles — right before the soil demands reunification and we return to our maker; this is all that remains; the true embodiment, purity and essence of whom we really are, on a spiritual and divine level.

@Jamwanda2 I agree with you 100%. Only problem is not all of us have access to The State. Many development ideas die in people's pockets without ever being tabled because there is limited or no access.

WHEN I MAKE THE SAME POINT - WHICH I LEARNT FROM VAMUGABE - PEOPLE DON’T UNDERSTAND ME! THE GOAL OF LIBERATION WAS TO GAIN CONTROL OF THE STATE IN ORDER TO TURN INTO A WEAPON OF STRUGGLE FOR BLACK EMPOWERMENT. HOWEVER BAD IT IS RUN, WHOEVER IS IN CHARGE OF IT, IT IS THE KEY RESOURCE WE HAVE AS BLACKS TO CLAIM SPACE AND POWER IN THE ECONOMY. YOU CAN’T GO FAR WITHOUT THE STATE; YOU CAN’T GO ANYWHERE BY HATING THE STATE. REFORM IT, OWN IT, CONTROL IT, USE IT; IT IS YOURS BY DINT OF STRUGGLE AND INDEPENDENCE!

Mm very interesting.

Anthropic's stated position demonstrates a clear realisation of the dangers of both continued and unchecked development, as well as those of slowing down or pausing. In a more advanced race with extremely high moral standards, trust, and discipline, there might be a chance; but this is Earth, where the human race possesses no such virtues. Our only hope lies in resuming the development of the original super intelligence—the human, whose intelligence has been systematically dismantled over generations and has been largely shelved in favour of the machine. For as long as humanity relishes power and control over others, the desire for world dominance remains an irresistible draw, and we remain as moths drawn to the flame. Only God can stop our perilous flight.

Anthropic is calling for top AI labs to weigh slowing the pace of development, suggesting that AI systems are advancing so rapidly that they may soon be able to improve themselves without human intervention in ways that could pose societal risks. on.wsj.com/4ulkmFh