Soft & Strong | Brand Strategy

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Soft & Strong | Brand Strategy

Soft & Strong | Brand Strategy

@lacustomercare

Soft & Strong | Brand Strategy Helping SMEs clarify their message, position their brand, and create customer experiences that drive growth. Free brand audit → D

Surulere, Lagos, Nigeria Katılım Şubat 2016
490 Takip Edilen59 Takipçiler
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Soft & Strong | Brand Strategy
Soft & Strong | Brand Strategy@lacustomercare·
Why 80% of Nigerian SMEs struggle to grow: Weak brand messaging & poor positioning. Most businesses don't fail because their product is bad. They fail because customers don’t clearly understand their value. Let’s break it down.
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Wisaholic
Wisaholic@wisaholic47·
Now that we have seen this, which of the current representatives and senators really qualify to return in 2027? We all seem to be focusing only on the presidency but we must not forget that Nigerians need to know why alot of the current legislators do not belong in those chambers. The campaign to get them removed must begin also begin now. PO needs to be surrounded by like minded legislators.
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Soft & Strong | Brand Strategy
Soft & Strong | Brand Strategy@lacustomercare·
Soft&stron recently surveyed Nigerian customers across 4 states. What we found will surprise most business owners 👇
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Soft & Strong | Brand Strategy
Soft & Strong | Brand Strategy@lacustomercare·
Soft & Strong is now offering CX Excellence Training for corporate teams. We help your staff move from "Task-oriented" to "Experience-oriented." Want to turn your team into a growth engine? Reply "TRAIN" and I’ll DM the details. 🚀
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Soft & Strong | Brand Strategy
Soft & Strong | Brand Strategy@lacustomercare·
Exceptional CX is the "Safe Surprise." The Safe: They get what they paid for. The Surprise: They feel seen, heard, and valued. Companies that master this don't just get "customers"—they get advocates.
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Soft & Strong | Brand Strategy
Soft & Strong | Brand Strategy@lacustomercare·
Fact: A 2016 Forrester study showed CX (Customer Experience)leaders grow revenue 14% faster than laggards. In retail and cable, that gap jumps to 24-26%. CX isn't a "soft" department. It’s a Strong profit engine.
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Soft & Strong | Brand Strategy
Soft & Strong | Brand Strategy@lacustomercare·
As fuel hits ₦1,350/litre, many Nigerian SMEs won’t just struggle… They’ll lose customers. Not because their product is bad. But because customers stop seeing the value.
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