Lara Crystal

@dsiroker Congratulations Dan!

I wasn't planning on sharing this today but since the news leaked, I feel obliged to comment: I've raised over $200M in my career and have learned a lot about what works & what doesn't. This time around, I decided to do a few unconventional things. First, I decided to forgo the silly tradition of raising a round privately and only talking to a small handful of folks. The major benefit of making our pitch public was that I could cast a wide net and find the exact right investor for us. Our public pitch was viewed 1.7M times on Twitter. From that, I received 1,010 preliminary offers to invest which led to 170 committed offers. Secondly, another unconventional thing I did was spend weeks in back-to-back meetings really trying to get to know investors and finding the right fit. I did reference checks. I did diligence. I did my homework. Rewind is my life's work and expect to spend decades pursuing our vision of giving humans perfect memory. The firm I choose to work with in this round will be a relationship I have for decades. So, ultimately, I chose NEA. Their long-term orientation is evident in the fact that their funds last 15 years, unlike the typical 10. Not only that, but they commonly are buyers, not sellers at the IPO. Lastly, their unbelievably positive references made it clear they are the partner I want to be working with for decades to come. Ultimately, this meant I had to turn down offers to invest from 61 investors who offered valuations greater than $350M, including 22 investors who wanted to invest at a billion dollar valuation, which would have made us a unicorn. I'd much rather have a partner who believes in building a big business in the long-term, than simply one who wants to win a hot deal today.

@thegothamgal Congrats!!

Gotham Opens gothamgal.com/2023/05/gotham…

@bitbyafox @Liquor Congrats!! 🎉

I’m thrilled to announce that tomorrow I’ll officially join the editorial team at @Liquor in my new role as Senior Editor.

Thank you @theillustrious for this tweet so we can all benefit from the replies 🙏

Still not over it. She should have won for BEYONCÉ, she should have won for Lemonade, and she should have won for Renaissance.

This is an outrage. Of. Our. Lives. #GRAMMYs

mood #grammys

@dsiroker I'd look at different cohorts of users based on frequency of use, then try to break out features super users love. Support w/ qual research & test those as paid. As someone suggested, also look at adding enhancements (most requested) for paid & keeping what's working as free.

Any advice or methodology recommendations for how to analyze existing feature usage to determine how to split into free vs paid versions of a product when going freemium?

@noahsfriedman This is a very good summary of why it's incredibly difficult to bring innovation to this industry.

Ultimately, the alcohol industry has become deeply embedded into the American economy and way of life. Navigating it can be quite complex. This is one of the main reasons so many investors shy away from it. But when you get it right, the profits can be incredible and enduring.

The alcohol industry is one of the most lucrative and powerful industries in America. Hundreds of billions of dollars move through the system each year... But the industry is veiled in secrecy and few understand how it really works. Here's a quick overview: 👇

Wordle 243 2/6 🟩⬛🟩🟩🟩 🟩🟩🟩🟩🟩 My first 2/6! What a thrill.

Congrats to @Hershfield & @accruesavings - happy for you & proud to be an investor in the future of payment diversification!

We are thrilled to celebrate @MinibarDelivery's acquisition to @ReserveBar! Minibar will now offer an even greater beverage selection for consumers to shop for online. Huge congrats to @LLANYC & @laracrystal, and the entire @MinibarDelivery team! 🍾🍾🍾 prnewswire.com/news-releases/…

Thank you David for all your help and support!!

@jtbetz @MinibarDelivery thank you so much for your support!! Also, really wish that edit button existed...😀

@schmooey @awilkinson This is 💯 the right call

@awilkinson Raoul’s

Gun to The Head: Last meal out in Manhattan. Where do you go?

Huge congrats to @anuduggalnyc & team @fcubedvc on their $57M fund 3! Incredible to watch them lead the way investing in incredible female founders over the past 8 years techcrunch.com/2021/07/13/fem…

@swissmiss @MinibarDelivery co-founded by me & @LLANYC

Dear Twitter, care to help me grow a list of women led or women founded companies? (Can also include names of women leading divisions in large corporations.)

@heybereket "Let me know how I can help"

make a startup founder mad with one phrase 👇🏻

Where was Beyoncé

@LaurenBerson You should add Most People by Michael Leannah to this list. Our bedtime favorite.

😂😂😂😂🎯🎯🎯🎯 it me except: We’re the same, we’re different The Very Hungry Caterpillar something something Elmo Goodnight Moon Goodnight NYC Kamala and Maya’s Big Idea Love You Forever Where the Wild Things Are The Giving Tree