Laura Ries

@bridgetoai @JimMarous Having an enemy isn’t about negativity. It is about focus and contrast. Staying how you are different is easier to understand and more believable than claiming to be better.

@JimMarous @lauraries Why define an enemy when banks can win customers through innovation and awesome tech? 🌟 Let's rally around positive change and standout features! 🚀

In a sea of look-alike offers, the only way to win is to stand apart. @lauraries reveals why banks must define an “enemy” and rally customers around the fight. Watch the full episode: youtu.be/2cbkTvms0Uw

Too many banks compete on “better,” not different. Author and branding expert @lauraries explains why the path to real differentiation is picking a visible enemy and fighting it. Watch the full episode: youtu.be/2cbkTvms0Uw

@JohnNosta @CrackerBarrel Duh. Just read your name and visualize it. Goes a long way.

Ok, Cracker Barrel wanted an refresh. But the barrel seems to be the "visual hammer" that is both iconic and tells the story... @CrackerBarrel @lauraries

The redesign chases modernity instead of owning timelessness. I give them a better road map to follow that doubles down on what they stand for. Check it out: ries.news/p/cracker-barr… #CrackerBarrel #positioning

The Positioning Hotline is Ringing! Disclaimer: Coca-Cola did not really call the red phone. The phone is not even plugged in. But my advice is real!

@NatForumHDSP Love it - pleasure to participate!

Positioning expert Laura Ries emphasizes the power of emotional storytelling and visual anchors to make hypertension messaging stick. #HypertensionTakedown™ #HealthComms #PublicHealthMessaging #VisualHammer #NFHTN25 @lauraries

The strategic enemy is one of the most powerful tools in my positioning toolbox. I am thrilled to announce my new book "The Strategic Enemy: How to Build and Position a Brand Worth Fighting For" published by Wiley is coming soon!!!

So true!

Great article from two of our lead RIES partners. ries.com/2023/05/23/tes…

@foundershustle Love this!

That's it for today's law. I'm breaking down 1 Law of Branding per day. Based on "The 22 Immutable Laws of Branding". A marketing book voted as the no.3 'most influential of all time' in an AdAge reader poll. Detail here: foundershustle.beehiiv.com/p/22-immutable…

Laws of Branding 6/22: The Law of Credentials 📜 The law: The crucial ingredient in the success of any brand is its claim to authenticity. Whaaat?🧵

Al Ries has many fans around the world - we are grateful to Tim Ferriss who introduced him to many more. Sadly Al passed away at 95. Read more about Al's life and legacy at AlRies.com @tferriss

I hate April Fools. I did believe this, and now as a customer I feel foolish. How does that help brand loyalty? instagram.com/p/CNKrH2NMZMP/…

Leggo my Chocolate Eggos!?! instagram.com/p/CNI0VBNMjUa/…

Tesla is getting under their skin. And tomorrow is April 1. Not funny, just sad. instagram.com/p/CNDfrIsszC4/…

Awesome branding! And she is right, you need to call your mother. #positioning instagram.com/p/CMnkZWdFvkl/…

This is how we Rose the Snoop Dog way? Props for the rhyme. Not sure about the wine. instagram.com/p/CMk6q7JlkRM/…

Sips like a Coke, Finishes like a Coffee and Sells like an Edsel. #positioning instagram.com/p/CMXzqomFJRU/…

What a perfect re-do of the King’s fail. The Queen’s Way! From Hunt.Gather an Austin majority woman owned agency - all merchandise proceeds go to the Women’s Empowerment Network. instagram.com/p/CMSlPnMFL5a/…

Love this! Bumble founder & CEO using every opportunity to embrace her visual hammer. What does your Zoom shot look like today? #visualhammer instagram.com/p/CLKNO7Pl-ua/…