Laura Ries

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Laura Ries

Laura Ries

@lauraries

Positioning Guru and Best-Selling Author. New Book: The Strategic Enemy - coming soon

Atlanta, Georgia Katılım Mart 2009
15K Takip Edilen15.6K Takipçiler
Laura Ries
Laura Ries@lauraries·
@bridgetoai @JimMarous Having an enemy isn’t about negativity. It is about focus and contrast. Staying how you are different is easier to understand and more believable than claiming to be better.
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Omar K
Omar K@bridgetoai·
@JimMarous @lauraries Why define an enemy when banks can win customers through innovation and awesome tech? 🌟 Let's rally around positive change and standout features! 🚀
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Jim Marous 💯
Jim Marous 💯@JimMarous·
In a sea of look-alike offers, the only way to win is to stand apart. @lauraries reveals why banks must define an “enemy” and rally customers around the fight. Watch the full episode: youtu.be/2cbkTvms0Uw
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Jim Marous 💯
Jim Marous 💯@JimMarous·
Too many banks compete on “better,” not different. Author and branding expert @lauraries explains why the path to real differentiation is picking a visible enemy and fighting it. Watch the full episode: youtu.be/2cbkTvms0Uw
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John Nosta
John Nosta@JohnNosta·
Ok, Cracker Barrel wanted an refresh. But the barrel seems to be the "visual hammer" that is both iconic and tells the story... @CrackerBarrel @lauraries
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Laura Ries
Laura Ries@lauraries·
The Positioning Hotline is Ringing! Disclaimer: Coca-Cola did not really call the red phone. The phone is not even plugged in. But my advice is real!
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Laura Ries
Laura Ries@lauraries·
The strategic enemy is one of the most powerful tools in my positioning toolbox. I am thrilled to announce my new book "The Strategic Enemy: How to Build and Position a Brand Worth Fighting For" published by Wiley is coming soon!!!
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Martin Delaney
Martin Delaney@punkworksco·
That's it for today's law. I'm breaking down 1 Law of Branding per day. Based on "The 22 Immutable Laws of Branding". A marketing book voted as the no.3 'most influential of all time' in an AdAge reader poll. Detail here: foundershustle.beehiiv.com/p/22-immutable…
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Martin Delaney
Martin Delaney@punkworksco·
Laws of Branding 6/22: The Law of Credentials 📜 The law: The crucial ingredient in the success of any brand is its claim to authenticity. Whaaat?🧵
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Laura Ries
Laura Ries@lauraries·
Al Ries has many fans around the world - we are grateful to Tim Ferriss who introduced him to many more. Sadly Al passed away at 95. Read more about Al's life and legacy at AlRies.com @tferriss
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Laura Ries
Laura Ries@lauraries·
What a perfect re-do of the King’s fail. The Queen’s Way! From Hunt.Gather an Austin majority woman owned agency - all merchandise proceeds go to the Women’s Empowerment Network. instagram.com/p/CMSlPnMFL5a/…
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