Leo

Instead of using my job title to define myself, I'll use two words: actionable ideas. I explore by turning plans into projects: •Leading BD for a nonprofit as a side gig •Launching a podcast, course, and blog •Cold emailing my way into an editorial internship (A thread)

ChatGPT's hallucinations are concerning, especially when doing research. Have to take what it says with a grain of salt even when it speaks with authority.

Huge!

Exciting news at @ZeroHashX - big move in making crypto more accessible 🚀

🎙️And we’re live! Thank you to our first panel on Compliance and Institutional Privacy featuring: @pumpernikhil Co Founder & CEO of @0xPredicate @lensofleo Strategic Partnerships Manager of @ZeroHashX @chasemerlin Head of Product at @brale_xyz @KevLeht CEO of @borderlessxyz Moderated by @Joey_Anthony_ BD Director at @monad 🔑 Key Takeaway? Privacy can’t happen manually- it breaks the entire flow and instead needs to be native to our onchain experience ⛓️

@austinh___ @unifygtm Congrats on the raise!

It's been 48 hours since we announced @unifygtm's $12M Series A and reception has been WILD So far we’ve seen: 1) $2 million of pipeline created 2) 500,000+ social impressions and thousands of engagements 3) 7 articles covering Unify We spent 3 months preparing for this announcement. Here’s everything that went into it: 1) Unify 2.0 - Introducing Plays & AI Agents Our Linear initiative for the fundraise announcement had 12 projects. Our product team spent many late nights thinking, planning and building Plays and AI Agents which are central to Unify 2.0. We released 2.0 at 12:30am and at 12:42am, one of our customers messaged us “This agents feature is 🔥”. There’s a link to our Product Hunt in the comments. 2) A New unifygtm.com We re-worked our whole website, and introduced new product pages, a high-quality demo video, and a new self-service product demo. Our new website reflects feedback from customers and prospects that they wanted more visibility into our product. 3) Linkedin & X Announcements A fundraise announcement is a unique opportunity to create an echo chamber. Our whole team used this as an opportunity to share personal stories about why we’re excited to be building Unify. That plus organic shares from customers, investors, and our network amplified the effect. 4) Press Coverage from TechCrunch, Axios and more Our Series A announcement was picked up in 7 total outlets, including TechCrunch and Axios. We’re grateful to be able to tell our story in these places. 5) Unify Happy Meals On Tuesday night our SF and NYC teams spent hours packing Unify-branded happy meal boxes full of aprons and warm cookies. On Wednesday AM we shipped these out to prospects, customers and investors. Our goal was to delight people with an outside-the-box experience. And the reaction was *warm* (see the photo below)

@austinh___ More ROI leads to more budget 💯

great growth people think in terms of roi (return on investment). budget is always unlock-able with clear business cases and strong roi. top-of-funnel's job is to spend $1 and get $2 back—at scale, continuously. and as long as this is happening, confining marketing to a budget just hampers growth. too many marketers—even if they're seeing great results—play within their budget's sandbox. whatever they're allotted is what they believe they can spend. in many cases, they're leaving great ideas on the table because they're already investing those dollars in a channel with so-so returns. the best marketers think differently. if they're putting $1 in and getting $2 back, they'll confidently advocate for as much budget as they can get their hands on so long as the return is good. how we operate at unify: garrett and rhea don't have fixed budgets. when they see a good opportunity they build a one-page spec, share it with me, and i typically green-light it at least as an experiment. this means that no roi positive experiment will go untested and we'll maximize growth 🙂

Getting a lot more SMS marketing messages. Anyone else experiencing this sudden influx?

@emma_suue Thanks Emily!

@lensofleo Awesome post Leo, love these insights

History often repeats itself. The story of VISA may foreshadow how blockchains will interoperate:

You can see this already happening at a base level. Over 50% of L2 throughput is powered by the OP Stack. buff.ly/45ONREu

My bet is that the largest player in the tokenization space will be able to get others on board to establish universal standards around tokenization.

Found a site looking a lot like Stratechery (business/tech analysis). Love these breakdowns, sad they seem to have stopped.

"As a result, it seems to me that the majority of new launches are now effectively uninvestable at market". Big point from @cobie. Institutional players are making it harder to get in on new launches publicly. Full article - cobie.substack.com/p/new-launches…

Love seeing crypto intersecting with fintech. Coinbase and Stripe are partnering to make it easier to move money onto Base. These are big players we are talking about making moves. buff.ly/4eLGjXi

VC and BizOps share similarities when it comes to preparing an investment memo / business case:

BizOps may vary by company, but there are generally similarities based on company stage. My framework: