Leon Wolf

I took this brand from $127,535/mo to $311,637/mo in email revenue in 60 days. That’s an extra $184,102 in revenue every single month, without spending more on ads. Here’s the exact strategy we used and how you can apply it to your ecommerce brand:

What are the best business movies?

You can LITERALLY make any product work in ecom Saw people selling normal cinnamon, christian books or phone cases cracking 500k/mo just in the last 30 days Just have to get better at marketing

@ssaaammiirr King

Doing a event for ASE for our merchants and whales 26th of this month in New York Ecommerce & telehealh focused luma.com/3hxn2zey

@adamtaylorl So much sauce holy shit

Honest answer from someone who's got multiple supplement brand clients spending 7-figures per month on Meta: The supplement space in 2026 is the hardest it's ever been to enter. Here's 4 pieces of advice so you can actually scale. 1. You must understand what you're bidding against before you spend a dollar Gruns, IM8, Seed – these brands aren't winning because of their product or their celebrity backing. They're winning because they can afford to lose money on the first sale. They have 50%+ subscription retention by month 3. 30%+ by month 6. Plus investors' capital. That means they can pay $100 to acquire a customer their competitor is trying to get for $35. If you launch a supplement brand in 2026, you're not just competing on creative. Before you think about ads, think about LTV. Subscription model, email retention, repeat purchase rate. Get that dialled in. The best creative in the world can't save you if the math doesn't work. 2. Post-Andromeda, your creative is your targeting. Meta scrapes your ad visuals, your copy, and your landing page to decide who to show it to – before it's spent a single dollar. Audience targeting is almost irrelevant now. The creative does the work. That means one thing: the brands that win are the ones who know exactly who they're talking to and write ads in that person's language. Not marketing language. Their language. Pull your customer reviews. Pull Reddit threads where your buyers are. Pull your post-purchase surveys. Extract the exact phrases people use to describe their problem before they found you. "I've tried three different creatines and none of them actually made a difference" is not the same angle as "improve athletic performance." One of those makes someone stop scrolling. The other sounds like a label. 3. Map your creative across all 5 awareness levels. Most supplement brands run one type of ad: bottom-of-funnel. Everything mentions the product. Everything assumes the viewer already knows they have a problem. They run out of warm audience. ROAS drops. They blame the algorithm. The brands scaling to $1M/month have ads running at every level: — Unaware: "If you have ADHD, your brain has been running out of magnesium by lunchtime" (no product mention, pure education) — Problem aware: "Why you're still not recovering properly after 40" (names the pain, builds the case) — Solution aware: "Why this replaced my $80/month supplement stack" (differentiation, us vs. them) — Product aware: Social proof, testimonials, authority figures — Most aware: Direct offer, risk reversal, urgency Post-Andromeda, Meta's algorithm automatically shows the right ad to the right person. But only if you've given it the right creative to work with. 4. Build a system before you need volume. IM8 has 1,500+ active ads. They didn't launch 1,500 ideas. They started with 28, found what worked, and compounded it. That's the only way to scale creative without burning cash. When an ad works, extract the DNA – the angle, the emotional trigger, the specific framing. Then compound it three ways: > Swap the winning hook onto a proven format from a different angle > Take the same angle and test it in a completely different format (UGC → static → founder ad → podcast style) > Write 5 hook variations – same concept, same body, different first 3 seconds. One of those five will almost always outspend the others 30 to 1. We took a brand from $15K/month in ad spend to 400K/month in 7 months using this exact process. Same system we used to take another brand from $235K to $750K/month in revenue in 120 days. The gap between brands scaling profitably and brands burning cash isn't the product. It's whether they have a system or not.

I don’t get why so many agencies on this platform spend their time talking each other down. Shouldn’t we all just focus on doing better work ourselves?

@DaveDiederen EXACTLY

@RossMackay111 Order #57064

Refunding first 5 order numbers to comment here

Orange Soda Launch today. us.usecadence.com/pages/orange-s…

Best plug for getting the physical copy of breakthrough advertising?

@niakjaw Haha, 2016 dropshipping product

@leondwolf phone cases is actually crazy

@CarlWeische G

@leondwolf & i won’t stop

Guide: $100k/day with Advertorials

@ecom_swiss7 Yeah community would be sick

@leondwolf much love, but will never ever do a coaching or a course, only thing I thought about was making a community

I think taboola is going to be our new main pull channel soon lol. Q4 gonna be biggggggg

@mrbrandowner Living

EU maxxxing 🇬🇷

@johnhickey1970 King

thank you God for making me productive at my old age. Thank you also for keeping an eye on me the ads.

@calumnolan_ You don't need a website Ask @JemBourouhDE

website keeps going down on webflow and honestly tempted to just run a gamma doc lander I honestly don't think even having a website has made a difference at all ever

@eriknatsar Keep killing it

CVR above 3 makes me smile

@calumnolan_ 100% agreed

If you on-board a client for campaigns and invoice monthly, but take 2 weeks to get the first campaign SENT, not ready, sent. You should be invoicing 30 days from then, not initial payment. If you invoice for one month, and provide 2 weeks of deliverables, you're a loser

@saikurrra LETS GO G

MONEY FUCKINNNN MONDAYYYYYY

@EcomMikeGalvin So much sauce

We mirrored 4,000 pages of Klaviyo, Recharge, and Loop docs into a single repo. Then we let four AI agents loose on it. Each agent has a name, one KPI, and kill criteria written before launch. Athena audits flows and Themis runs QA against them, Argus watches deliverability, and Apollo writes the briefs. 68 slash commands now handle the work that used to eat my team's entire Monday. Every command reads the client's knowledge base and our playbooks before it writes a line. The agents don't freelance. They execute a brief or they get pulled. The repo got us to the point where first draft briefs take 4 minutes instead of 40. Now the team does deeper work where it actually matters for each client.

@RomanEcom SOP

6 unconventional things I do as an eCom founder over the course of each quarter: 1/ Call 200 customers I run a fixed 5-question script with clear follow-ups. Then I turn the insights into a SOP for the creative + product teams. Follow and comment “SOP” and I’ll DM it. 2/ Call 300 abandoned-cart customers Same process. The feedback directly shapes the website & prospecting flows. I'll add it to the SOP above. 3/ Buy raw materials in bulk I keep a BOM for every SKU, spot the components under pressure, and take a calculated position. I’ll break down my full BOM approach + share the template on the upcoming Open Residency episode. 4/ Obsess over unboxing videos and YT reviews Your first impression is your last impression. That’s why I started Petra Spark — packaging has driven massive LTV and word-of-mouth for us. Basic YouTube unboxing videos are still the most useful place to learn. They shaped a lot of the Linjer redesign (look it up) and IM8 nailed the first-shipment vs recurring-order experience. Its why I invested in them pre PMF Unlock a special offer now to have us fix it for you: petraspark[dot]com/roman Disclaimer: We'll cap this offer to the first 10 brands only 5/ Visit my suppliers in China Most people go once a year. I’m there 3 times a quarter. Every quarter I usually onboard 1–2 new suppliers and cut one. I treat it exactly like HR. 6/ I personally interview 50+ candidates I still run the final rounds for every hire. I use the A Method (I’ll share the SOP on the same Open Residency episode). AMA below