Isaac Davis
3.8K posts


@letsgodavis 36 hours without peeing is a flex
Glad youre better
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day 11 documenting scaling our offer from $100k to $500k/mo
so i spent Monday to Thursday absolutely cooked, low energy, barely eating and bedridden
had severe dehydration mixed with some cold, was getting slightly better everyday and yesterday went to urgent care to get an IV (realized i had went 36 hours without peeing)
all this to say… WE GOOD NOW & GOD IS GOOD!
i spent most of my time sleeping and thinking… allowing my team to operate while i was gone to see where the true gaps were
here’s the findings:
1. operations - legit zero cracks here, there were no operational failures, no tech failures, no ad malfunctions, everything here continued to run as usual
2. team morale - even with some subpar days, none of the overall dropped, people kept buying in each day
3. outcomes - these dropped significantly, and while yes this is something i am supposed to drive, the focus on achieving outcomes BY doing inputs needs to be more of the focus
during my time away i saw on the subpar days the team being super focused on trying to collect cash and while this is good, cash itself will never have the same conviction as wanting to help someone
doubling down on empowering team to remember we are in the industry of transformation
our customers want the product/service because of who it makes them, we just gotta help them get there
report back with some numbers tomorrow!
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@RyanClogg Place one of Iman's mentee shadow operators fs
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@ethancomfect ill send you a Loom on whatsapp today but we basically built an Onboarding app that also acts as the entire roadmap in there
like a client portal, they also have an AI Coach that’s trained on all the offer’s teachings within that app too
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day 10 documenting scaling our offer from $100k to $500k/mo
Sundays are either “do nothing reset” days or “data dig” days
today was one of those data dig days here’s what we found:
last week had 2 creatives that had closes within first 72 hours of deployment… both with application rate above 17% on ice cold traffic
like i said yesterday lost a setter so overall call volume dipped but close rate spiked to maintain decent cash per day but fell short of goal
only focus this week is getting a new setter on and filling 80% of calendar capacity everyday
we do that for the next 10 days and we will be able to spend into the last couple days of month for a good finish and great start to April
on product side, biggest lever we made this Month was rolling out a Whop App that is facilitating tremendously in onboarding
our wins channel is firing everyday!
we’ve had 0 refunds/disputes since it’s deployment and customers are happy!
should have a mean Monday calendar is loaded setters decided to work on day off 👁️
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okay i missed the last 2 days been hectic BUT..
day 9 documenting scaling our offer from $100k to $500k/mo
here are recent updates:
- new setter hire we made absolutely fried, fire him way below our ramping KPIs
- marketing manager found an insane angle that is getting us bookings for around $60
- cancellations issue from earlier in the month is noticeably improving every 3 days
here’s what we are actively fixing:
- still need to hire a new setter so that when we ramp spend can immediately still fill new closer calendar
- this will be my last week or so of doing onboarding calls (i purposely did this for the last 4 weeks to gain insights on our buyers that i can continue to feed to marketing)
- gonna spend into these last 2 weeks to make a huge push and should be able to have some massive weeks!
will report back tomorrow calendar kind of lighter today i don’t like it but we still crush!
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@_agarner ask @joshdgavin about secrecy 👁️ he can give you some game too
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@letsgodavis lol so you think by sharing it in a reply tweet someone will steal it and it will impact your business? That’s not a moat my g. You’re running ads to the offer generating hundreds of thousands of views no? People drastically overestimate competition
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nope. there is novelty in privacy.
i didn’t say the offer is the moat.. i said secrecy is the moat.
i’m being strategic for a reason.. the curiosity is exactly what pulls people in.
there’s a reason you’re here asking what the market is.
when everyone is oversharing, that mystery creates a gravitational pull.
because I keep the niche private, the conversation stays focused on the fact that we're scaling ice cold to 'virgin' buyers.
that narrative benefits my strategy far more than letting people sit around and criticize a specific market they think they know.
the skill is immediately visible, which hooks them, but the mystery is what closes them. I gain everything from not sharing and nothing from giving it away.
& i know this works because I’ve already closed multiple 5-figure consulting deals in my DMs from these exact tweets + made great hires.
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@_agarner secrecy is a moat 👽 but it’s bizopp (marketing skills related)
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the fastest way to kill momentum
working with people who need to be constantly reminded
speed and accountability is mandatory
if I have to manage your output over and over
I will cut it off
great things require people who hold themselves to a high standard without being asked
they either get it or they dont
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an AI italian grandmother sitting in a lemon garden in tuscany
this is an ad
and it's generating $160k/month for a supplement brand
she's not selling anything
she's just sitting there, calm, surrounded by fresh herbs and fruit, about to tell you something important
your brain immediately goes into trust mode
no influencer energy, no sales pressure, no studio lighting
just a weathered apron, terracotta pots, and the feeling that whatever she's about to say has been passed down for generations
that's the whole mechanism
warmth + age + nature = instant credibility
by the time the product appears you're already leaning in
this format works in any language, any country, any health niche
the grandmother doesn't change — only the ancient secret does
rt + comment "nonna" and i'll send you how this content engine works
(follow for dm)
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day 7 documenting scaling our offer from $100k to $500k/mo
timezone switch cooked me so i lowkey may have missed a day but nonetheless we keep going
we are pacing farther ahead then this time last month with less taken calls BUT…
need the call volume back up consistently to where it was end of last month (booking 13 calls a day)
tomorrow gonna unleash a new incentive for sales team should allow them to push super hard
gonna KO right now to hit the day hard tomorrow!
biggest improvement this month so far has been cash per close, it’s up 100% from last month!
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day 6 documenting scaling our offer from $100k to $500k/mo
travel day back to the US... ahead of the team by 13 hours at the moment.
spent the day in the airport looking at data and creating the focus point for the week!
one of the most impactful things I do daily is “steering our ship.”
i do that through thorough, strategic “Pace of the Day” updates.. basically sending a message that allows each team member to focus on the one thing that leads to outcomes.
the ones i send on mondays always get an extra bit of pizazz to fire them up.
another cool update: marketing manager found his first true gold standard winning creative. the ad had a 29% application rate on pure cold traffic & early cost per booking looks solid.
free sauce: He formatted the ad exactly like the organic content our ICP already watches. It puts them in a trance and.. boom… opt-in.
will be fun to land and see what the team did today. no plane wifi gonna sleep since it’s a red-eye.
will report back tomorrow. pending another 5-day... 👁️
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day 5 documenting scaling our offer from $100k to $500k/mo
new things going into the week
- New VSL is live
- New Setter onboarded to the fleet to start Monday
- LT Funnel spend is ramping
- Content plan for YouTube for next 4 weeks is done
flying back to the US tomorrow, will be good to be back in CST timezone
touring some new spots early this week 👀 + will be visiting some friends in late March in Arizona (if you’re there lmk)
shooting for a $75k next week as we continue to ramp!
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I’ve noticed time and time again the best marketers have a deep affinity for music.
They either play an instrument, sing, or have a deep music taste listening to everything from Frank Sinatra to 50 cent.
Most of my marketing beliefs and principles are held from my love of rhythm and structure I hear in songs.
If you want to get good at marketing you must consume music.
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day 4 documenting scaling our offer from $100k to $500k/mo
we flipped yesterday’s $0 into a five-figure day today
when leading a team, your #1 job is to keep the energy optimistic.
if you control the narrative, you control the outcome.
that’s how you kill a slump and get right back to peak performance.
other important news
our new VSL is officially live. the old one was super outdated.. it wasn't even speaking to our current main avatar.
excited to have this asset actually working for us in the sales process now.
expecting a massive shift in prospect consumption and pre-call "buy-in." even more then we currently have right now
we keep pushing. another 5-figure day tomorrow.
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