Liav Refael Chen

We didn't figure out our US GTM in a strategy workshop. We figured it out over coffee. 2 years ago I started our US office with almost no network. No warm intros. No pipeline. No local playbook. Here's how a few conversations changed our entire company 🧵 1/

@danellisona Ai Skills are a must have. Distribution is a 🔑 to 🏆

Which matters more in 2026: -AI skills. -distribution.

@coryalthoff Marketing

Your seed round closes tomorrow, 4x oversubscribed. What's the first hire you make?

Nadella says AI customers pay twice: tokens plus training data. When your vendor's CEO argues you deserve leverage over your supplier, he's not defending you. He's negotiating for himself.

We said no to the biggest logo in our pipeline this spring. They wanted 14 custom features before signing. That contract wasn't revenue, it was a second product with one customer. The most expensive money you can take is money that decides what you build.

That's the actual growth machine: organic tells you what to say, paid tells you how far it travels. Like this and I'll share more real campaigns and the process behind the numbers. #growth #meta #creators #marketing #brand #scale

The compounding part: CAC fell 25% as winning creator content fed the paid loop, cheaper impressions, sharper hooks, lower cost per install. LTV rose 17%, driven by repeat subscribers, not one-time downloads.

This is by far the most #partnerships and #whitelisting ads we've ever run for one account. Full growth impact, explained. Major US CPG baby-care brand needed lower CAC and higher LTV for its mobile app. 12 months later: CAC down 25%, LTV up 17% from repeat subscribers. 🧵->

A prospect ghosted for three weeks, then booked a call the same day we shipped a fix to a bug they never reported. They were reading our changelog, not our roadmap deck. Nobody buys the plan. They buy what you actually shipped while they weren't watching.

The full playbook. Exposed. A $250M+ beauty brand, US market, came to us at 95% retail, barely any D2C. 12 months later, revenue is up 30%. Here's exactly how it happened 🧵-> #tiktok #meta #growth #beauty #ads #dtc @x

@J7K_dev Share some more tips - great to see it!

you might find this surprising. I hit 150k impressions in just a few days because I started taking my account more seriously. it's a slow grind when you're starting from literal 0. most people get stuck because they don't realize that social media of the past is dead. different account sizes unlock different content types. went from 30 -> 100 -> 300 in less than a week, but once I hit 500 I can start posting some real alpha. thanks to everyone who's come along for the ride. always open to connect with active and interesting builders, if i missed ya just reply. let's see if we can hit the magical 500 in the next few days with more help from the community. 🤞🏼

Simple in theory. Tough to enforce.

@akshaysolenk Rough idea to answering real customer calls in months. Shipping speed like this is the whole advantage right now.

Few months ago this was a rough idea. Today it answers customer calls and actually operates a Shopify store. Still a long way to go. But shipping this feels pretty surreal. Here's what it looks like-

@tynaishabugc Clients retained 1+ years is the stat that matters here. Anyone can book once, staying booked means the content converts.

Brands I got to sign with in June: Kitsch Pestie Butchers Bone Broth Ro (client of 1+ years) Origin Mattress Cerebelly (client of 1+ years) Along with a few others Forever thankful and cannot wait to see who we book with in July🥰 #ugc #ugccommunity #ugccreator

@Wallage same-day resubmit is the real story. Speed of recovery beats perfection of first attempt, in app review and everywhere else.

Proviand is live in the Shopify App Store. It's approved. It's actually out there. I CAN'T BELIEVE IT! Weeks of building. A rejection that gutted me. A same-day fix and resubmit. And now it's sitting in the store, live, where any Shopify merchant can install it. Proviand tells you what to reorder, how much and when. Then you turn it into a purchase order, send it to your supplier and receive it. All inside Shopify. Built for the merchants who used Stocky and now have nowhere to go once Shopify pulls it on 31 August. I built this thing. It's real. People can use it today. Holy shit. I'm so proud of this. If you're on Shopify, go look. You'll find a link in the comments.

@tomeganau Precise but warm is one of the hardest briefs in branding and this holds the tension instead of picking a lane. That takes taste, and taste is the moat now.

Brand work for DearLife, a precision health concierge. Health brands usually swing one of two ways: sterile and clinical, or woo-woo wellness. DearLife needed to feel like neither. Precise but warm. Scientific but personal. So we built this bento design and reveal to explore how the brand behaves in motion, because a static identity only tells half the story. Honest process note: we tried to produce the motion with AI first. Claude-generated Remotion code, then Figma's motion tools. Both gave us output. Neither gave us the result. Generic easing, templated transitions, no intent behind any of it. So we did it properly in @jittervideo . By hand, with taste, until every movement felt like DearLife and nothing else. That's the gap AI hasn't closed. It can produce motion. It can't produce judgement. Knowing when a delay feels considered versus sluggish, when a blur reads as depth versus mush. That's craft, and it's the difference between work people remember and work they scroll past. More of this coming.

@ShruTivishnoii Customer expectations grew 10x faster than logistics did. You're not failing, the bar moved. The founders who survive this era of D2C will own the next one.

Life has been so tough lately but then I remember I'm a D2C apparel brand founder in 2026 and my TA's communication skills include Reddit threats and lawsuits over a 1-day delivery delay.