Lilly Smith

NEW: Trump rebrands the US Digital Service as 'DOGE,' due to an executive order signed yesterday More details, reported by @hunterschwarz : fastcompany.com/91264603/trump…

Fresh off the press! I interviewed environmentalist Leah Thomas about her National Parks experience for the beautiful second edition of Parks by @standardsmanual The book includes over 300 National Parks maps and brochures + can now be purchased via the Standards Manual site🌱

Roll up your sleeves: @SteveKornacki ’s Big Board got a big update. From NBC: "Simplification makes it so much easier for them to storytell, to move between the different modules without getting tripped up." More electoral dataviz scoop c/o @DianaBudds : fastcompany.com/91222667/nbc-b…

Frank Lloyd Wright worked with KITH on sneakers inspired by an unbuilt project. USM Furniture teamed up with Comme Si. Then there's HAY x Asics. Why are interior brands getting into fashion? @sarah___wood dives in for this @FastCompany premium piece: fastcompany.com/91193147/inter…

@milkkarten I wrote a bit about this last week! love how in-depth you went fastcompany.com/91193826/nutte…

You can read my exhaustive look at the brand's deep-fried social media strategy here! milkkarten.net/p/nutter-butte…

Despite people just now discovering @NutterButter's social, the brand has been dedicated to their cryptic strategy for over a year. I spoke with former employees, went down an Aidan deep dive, and dug into why their lore is finally breaking through. This is what I learned:

EXCLUSIVE: I'm the first to report that Steph Korey Goodwin is today launching her first venture since founding DTC luggage company Away, 9 years ago. The company, Charmspring, will sell design-forward kid’s products. More on her evolution since Away: fastcompany.com/91195746/away-…

And ICYMI last week's branding news (I did): - Campbell's dropped "Soup" from its name to play up its other offerings - McDonald's and Crocs team up again - Trump rips off Taylor Swift with "Trump era" t-shirts following her endorsement of Harris (sad) fastcompany.com/91189672/brand…

Your Friday news round up: - Paypal rebrands (and ditches its 20+ yr blue logo) to stand out in fintech - NutterButter embraces TikTok brainrot, garnering *millions* of views for a cookie brand we don't think about much - Mr Beast rips off Lunchables fastcompany.com/91193728/brand…

Nutterbutter is getting major pickup on TikTok for its surrealist approach to design assets. If Gen Z's aesthetic is "authentic anti design", Nutterbutter is taking it further, to antagonistic design that doesn't create any product appeal. In terms of engagement, it's working.

Figma has launched a new visual brand that speaks to its growing ambition: to expand its user base beyond designers. "We want to make sure that others feel like they can participate at a professional level in the design process" says @damiencorrell More:fastcompany.com/91190510/figma…

Unrelated to the debate: @grace_snelling 's chat w Beetlejuice's VFX designer: "The fly that skitters across the graveyard in the model town is a hand puppet. You don’t see the puppeteers because they’re dressed in black, but they're in the shot." fastcompany.com/91187960/beetl…

The winners of the Michigan Secretary of State’s “I Voted” sticker contest were revealed this morning after a public vote. Here are some of the victorious designs:

Happy ten year anniversary to •the• tan suit

NEW: Instagram is today releasing 6 new fonts from @colophonfoundry + creator tools including text layering over post photos and new story/reel animations. All to say, your feed is about to look more like stories (and Canva?) From @grace_snelling : fastcompany.com/91179761/insta…

Early this week, some Tiktok + X accounts claimed AI generated a Harris rally image. It wasn't true—but one TT video got ~12M views. After contacting Tiktok, that video was taken down. It points to a bigger issue: its ux makes lies spread faster than ever fastcompany.com/91171654/tikto…

Your Friday design news round up: - The Harris Walz logo gets an update - Speaker company Marshall rebrands - Grocery store staple Bolthouse Farms goes shoppy shop - Soft services + DS&Durga team up (and spill on the art of selling body products online) fastcompany.com/91174035/harri…

Key stats on that viral Harris-Walz camo hat, accdg to the campaign: - The initial run of 3,000 hats sold out in 30 min - They made nearly $1 million in sales in ~a day - Added hats to the store w/in 5 hrs - Printed hats for Walz to wear that day More: fastcompany.com/91169217/viral…

Every Friday @FastCompany, we're rounding up the biggest branding news stories of the week in bite-sized chunks. Give it a read this week to learn about the historic Harris-Walz rebrand, FitBits for kids, and Canva's Jojo Siwa-ified new look: fastcompany.com/91170299/brand…

.@lilly_smith48 on why summer is an annual rebrand for you and everyone else. ow.ly/zcVM50SUH92

Tim Walz, Minnesota Governor and VP pick, has an additional moniker given to him by the internet: Midwest Princess. Ppl who use the term highlight the appeal of his approachability and "Midwest nice" sensibilities, creating an ideal foil for JD Vance fastcompany.com/91168653/tim-w…