Laura Pacas
6.3K posts

Laura Pacas
@lmpacas
Ad comms @snap, previously @twitter.
New York, NY Katılım Haziran 2009
3K Takip Edilen1.8K Takipçiler

My upcoming book, “Battle for the Bird,” has a lot of fun details like these. Would love if you’d give it a chance. You can pre-order a copy today - It comes out on February 20th!
simonandschuster.com/books/Battle-f…

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NEW: @BW published the first excerpt from my upcoming book, “Battle for the Bird”!
This story is about two people - Twitter’s old boss Jack Dorsey & its new boss Elon Musk - and a handoff that was fumbled from the get-go. A few interesting details...
bloomberg.com/news/features/…

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Laura Pacas retweetledi

Snapchat is celebrating #Disney100 at #CannesLions2023 ✨ Our groundbreaking collaboration with Disney illustrates how augmented reality can enhance storytelling and bring to life legendary characters and tales like never before.
Read more 👉 newsroom.snap.com/snapchat-celeb…


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Laura Pacas retweetledi

Ahead of the release of Transformers: Rise of the Beasts, @ParamountPics partnered with Snapchat to release an augmented reality lens that allows people to transform their real-world cars into digital Transformers robots. adweek.it/3Ccg0rj
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Laura Pacas retweetledi

Summer is here.
Parents are balancing end of school activities, out of school children, camp schedules on top of their already filled schedules.
Here's how you can support working parents:
- don't schedule unnecessary meetings
- shorten the meeting
- meetings between 10-3
- less meetings
- no meetings after 5pm
- meeting agendas
- optional meeting attendance
- meeting recaps
- less meetings
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Laura Pacas retweetledi

"Focusing on fun enables brands to learn a lot in a low-risk way." More on how brands are having fun with smart mirrors and driving traffic, try-ons, and brand loyalty 👇 voguebusiness.com/technology/sma… via @VogueBusiness
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Laura Pacas retweetledi

Snap is continuing to ink major partnerships with beauty brands as it looks to grow its influence in augmented reality (AR). buff.ly/3ovknKI
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Laura Pacas retweetledi

"@Snapchat is used by nearly 3 in 4 people ages 16-24, according to Measure Protocol. And for interaction among peers, they tend to prefer it.
'For this generation, it’s probably Snap 90% of the time, text message 10%,' said IDC director Nabila Popal."
wsj.com/articles/imess…
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Laura Pacas retweetledi

👻 @Snapchat's @Rajni_Jacques and creator @alyssamckayfr joined #SMW to share insights on how brands can tap into the potential of realness through collaborations with creators. adweek.it/3MDOBEu
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Laura Pacas retweetledi

In this session,@Snapchat's @Rajni_Jacques and creator, @alyssamckayfr as they share insights on how brands can tap into the potential of realness through collaborations with creators. #SMW adweek.it/SMW

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“One of my favorite features is that Snapchat opens up to the camera…I love that it’s creator focused where you’re immediately prompted to create vs. consume” @alyssamckayfr #SMW
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Snap is hiring 2 former employees of Meta as part of a drive to expand its advertising business bloomberg.com/news/articles/… via @technology
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@DollyDeighton What do you feel? Tell me everything. Been feeling like crap for the last two weeks and this could be why!!
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The goal is to give shoppers the best possible sense of how they’ll look before they purchase items, in a way that conventional e-commerce can’t match." fastcompany.com/90883309/snap-…
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Laura Pacas retweetledi

Watch the 2023 #SnapPartnerSummit LIVE! Check out how our latest innovations, partnerships, and creator tools help Snapchatters like you express yourself, have fun, and connect with people you care about.
snappartnersummit.com/?utm_source=Tw… twitter.com/i/broadcasts/1…
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